People use social media to connect not only with their loved ones but also with information. To say that word spreads like wildfire on these platforms is an understatement. You can know about an event merely minutes after it happened. And sometimes, you’ll know what’s happening while the event is still happening.
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Ushering the world into what could be the top earning period in history, millennials are predicted to eclipse the earnings of baby boomers by 600 billion dollars next year. As the prime users and providers of information and communications technology, supposing they’ll also be the biggest spenders in the coming years is not beyond the realm of possibility.
Indeed, including millennials in your YouTube marketing strategies is essential. Not only will they drive economic changes in the future, they do also love YouTube. In fact, 81% of millennials use YouTube, and it reaches more of them than any cable TV news network in the US.
So how do you make YouTube campaigns that appeal to millennials? How can you make a brand and produce content that millennials can easily relate to? Let’s find out!