While interactive content marketing is nothing new in general, it is one of the latest developments on YouTube today.
An interactive YouTube video series uses end screens (in the past they could also use annotations) to engage its viewers. It’s a series of videos with several possible endings, depending on what option (i.e. end screen card) the viewer chooses.
Using basic tools and features, YouTube interactive videos are presented in a cleverly creative way that creates a magnified illusion of interactivity, when in reality, everything is pre-created.
Every marketer knows the power of interactive content marketing, but not all have discovered how to do it effectively on YouTube. There’s time to be at the forefront of this video series concept and create an amazing experience for your audience that will surely impress them.
Of course, there are other compelling reasons why you should make interactive videos on YouTube. These are the same reasons why other pioneering brands already use interactive videos in their YouTube marketing.