YouTube is changing the gaming world order at an incredible rate. At the highest point sits YouTube gamers, who have changed the way video games are introduced to the market, as well as the perception of what will be a popular subject to watch.
Gone were the days when users and game developers had to rely on mainstream media for reviews and advertising respectively. Today, people simply check out gaming videos of YouTube personalities who are only too eager to share their opinions with the world.
No longer can game companies control branding information and messages around their products. YouTube gamers hold considerable power over the gaming industry and with 90% of gamers turning to YouTube for gaming advice every week, there’s no sign of this influence being overturned.