It’s the digital video revolution. People are slowly weaning off traditional TV consumption and embracing video on the net.
So it isn’t surprising that Facebook, after conquering the other social media networks and being dubbed the king of social media, now wants to try its hand at video hosting and sharing, an online realm dominated by YouTube.
Facebook is indeed innovating. It isn’t stealing creators and users from YouTube yet but it will be interesting to watch how things will develop between these two giants and how social media users will react.
For now, let’s take a closer look at Facebook’s new video platform and how it compares to YouTube.
According to a study conducted by eMarketer, the average American adult spends about 68 minutes a day consuming videos on digital devices. Those numbers are a clear indication of how obsessed people are with watching videos online.
Facebook is now slowly rolling out their own video service to users across the globe. Currently, Facebook’s Watch tab is only available to select U.S users but is bound to be released globally in the months to come.
Facebook Watch is set to give YouTube a run for their ad money. Experts are already debating whether or not Facebook’s Watch tab will weaken YouTube, which has already gained the title of the world’s second largest search engine.