Most businesses and individuals who rely on social media signals and followers for their business have at least some fake followers. Many business owners, musicians, artists, authors, and even entrepreneurs will buy social media signals, fans, and followers- especially when they are just starting out. They do this to boost their Social Proof and ranking so they get noticed sooner and stand out in the crowd easier until they can prove their worth. Even if you don’t buy them yourself, everyone on Twitter and YouTube eventually gets a good chunk of fake followers or viewers as they get more popular, as the fake ones try to hide in between the lines by following and watching random people.

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