[vc_row][vc_column width=”1/2″][vc_column_text]If video isn’t already the gold standard for promoting brand awareness, then it certainly will be in the near future. According to Cisco, “Video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.” For businesses looking to capitalize on this trend, the time is now for planning your video marketing strategy.

[/vc_column_text][vc_column_text]One important feature that should apply to most videos is that they should strive to go beyond marketing your brand, and instead offer something of value to your audience, whether it be to inform or entertain. Videos that appear to be merely “selling” something will usually be ignored, while those that create some sort of excitement or “fun” will stand out.
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