In an era when people spend more time watching YouTube than TV, it’s becoming increasingly more important to use videos in your marketing. Marketers must continue to seek new and effective ways of connecting with their audiences, and the internet is full of opportunities.
In the world of advertising, there’s one tenet that’s true no matter what form of marketing campaign you’re running or which social platform you‘re campaigning on: content is crucial for each and every part of it.
If you’re looking to science for answers to how you can increase your engagement, though, neuroscience may have just the right strategy for you. This strategy involves getting your customers to look past the primary content of your video and focus instead on the visual stimuli your video provides.
Try including faces in your videos as an organic marketing strategy. Here are the top reasons for creating business videos with human faces on them.