It is a fact that the vide-sharing giant YouTube is the most popular video platform right now. Its simplicity is one of the reasons why the platform gained so much popularity over the years. In addition, the platform makes it a lot easier for content creators to share their videos with a large audience. For this reason, viewers have a wide range of content that they can choose from. So, whatever the topic is, from product reviews and beauty tutorials to gaming and unboxing videos, YouTube would be able to give it all.
In the millions of channels existing on YouTube, you will surely find plenty of videos that will strike you as interesting. Needless to say, YouTube has something for everyone.
Moreover, the very first video that was uploaded to YouTube was created by one of its founders on April 23, 2005. Its title was “me at the zoo.” Ever since then, the platform has already come a very long way. From zero, it went to a billion viewers in a decade. However, YouTube is not only for fun and entertainment. In fact, the platform can help businesses in growing this 2021.
In order for businesses to stay ahead of the competition, here are the YouTube statistics that every marketer should know:
Statistic #1: YouTube’s Monthly Active Users
According to the latest statistics of YouTube, the video-sharing giant has 2.3 billion users all over the world as of this year. In addition, it ranked second in the list of the most popular social platforms. The only social media platform that possesses more active users than YouTube is Facebook.
These 2.3 billion YouTube users are defined as viewers who are logging into the platform at least once every month. The attraction of views is why creators on YouTube try to buy YouTube views to get exposed to this growing audience.
This statistic can serve as a huge value to marketers this year. When more than two billion people are logging into YouTube every month to watch videos, there is no doubt a massive and active market that businesses can tap into. For this reason, YouTube only proves that it is an excellent platform for your digital marketing efforts.
Statistic #2: YouTube Ranks Second As the Most Popular Social Media Platform
According to a Dataportal report in 2019, 79 percent of internet users say that they have a YouTube account.
Since it was created by a former PayPal employee in 2005, YouTube has significantly grown over the years. In 2006, Google bought YouTube for $1.65 billion and it is now operating as one of Google’s subsidiaries.
Ever since this video-sharing platform has been launched, its mission has always been to provide people with fast and easy video access, as well as the ability to share videos as frequently as possible. Accessibility is one of the reasons why YouTube remains one of the most dominant platforms now. The ease of use with which individuals can get started on the platform is also one of the reasons why it attracts millions of content creators all over the world.
Statistic #3: YouTube is the Second Largest Search Engine Next to Google
As mentioned, YouTube is a video-sharing giant. Not only that but it also holds the title as the second largest search engine next to Google, its mother company. In fact, people search more on YouTube every month than they do on search engines like Yahoo, Microsoft Bing, and Ask.com combined.
In addition, the 2.3 billion monthly active users of YouTube are equivalent to almost one-third of all internet users. But what is even more surprising is that viewers watch more than a billion hours of videos on YouTube every single day. For this reason, they are responsible for generating billions of searches and views.
Moreover, the extreme popularity of this video-sharing platform gives it a significantly wide audience reach. So, YouTube is a perfect tool for marketers to reach a wide range of audiences.
Statistic #4: YouTube is Localized In Over 100 Countries and Is Available in 80 Languages
Not only YouTube is available in 100 countries but it is also localized. This means that the video-sharing giant adapts to the various languages of the different markets that it is in.
For that reason, YouTube is an inviting and attractive platform for its users; thus increasing engagement and usage. In addition, the platform is accessible in 80 different languages. These languages range from the most spoken ones in the world like Spanish, English, and MAndarin to the more obscure languages, such as Laotian, Azerbaijani, and Khmer.
Statistic #5: People Watch One Billion Hours of Videos On YouTube Every Day
People watch a total of one billion hours of videos on the platform every day, allowing them to generate billions of views. This means that if every single person on earth watched a YouTube video, then that is around 8.4 minutes per person per day. Such is a mindblowing number that only adds up to the credibility of video as a source of content for people.
Another interesting fact is that “how to” searches are growing by 70 percent year over year. Meaning, when users are looking for ways to learn something, the major thing that they rely on is video content. Some people don’t even believe this statistic, but assume it’s a YouTube myth. Alas, there are other very real myths about buying YouTube views you should be aware of as a marketer.
Needless to say, every marketer should utilize the power of video and develop their content based on the growing preference of users. For instance, create a YouTube channel that you can use to update your audience, interact with them, or answer their queries or concerns. You can also use YouTube to show people how your products work and the benefits that they can get from it.
The Takeaway
When utilized properly, YouTube is an extremely useful tool for marketers. It allows you to reach a vast array of audiences and promote your product or service through video content. Needless to say, YouTube is one of the best platforms that businesses can use.