YouTube views as a statistic are important as it pretty much sums up the success of a video. In fact, video creators are always on the prowl for strategies on how to get more views on YouTube.
Keep in mind that Chris’ data includes songs he’s been featured on, while the above stats are purely for their channel alone. Including feature views for these artists would place Brown even further behind them.
Chris Brown, of course, knew that this was a big moment in his career, and he bragged about it on Instagram:
Cross-promotion is an effective strategy where
you promote your YouTube videos on other social media platforms. This can work
on nearly any platform if you do it right. Here’s how to do it on Pinterest!
Cross-promotion through Pinterest
We’re used to seeing video creators plugging
their videos on Facebook, Instagram, and Twitter. Did you know that you can
also do this on Pinterest? People won’t even have to leave Pinterest to watch
your videos. Here are the steps to do it:
1.
Optimize your YouTube videos and channel
Make sure that your
video title and description are fully optimized for SEO before you pin it on
Pinterest. The description should start with a link to your blog, offer page,
or opt-in page. The link will be the first thing that people will see, so make
sure it’s clickable and working.
After watching your
videos, the viewers might get interested and check you out on YouTube. When
they click on your YouTube profile name, they will land on your YouTube channel
so make sure that your channel name and description are interesting. Also, add
a profile photo to make visitors feel more connected. On the right-hand side of
your channel, you can add a list of links to your opt-in or offer pages.
Now that you’ve
optimized your videos and YouTube channel, you are ready to pin your videos on
Pinterest.
2.
Download Google Chrome plug-in
While other browsers
allow you to share your YouTube videos on Pinterest, Google Chrome has a free
browser extension that makes the process easier. If you don’t have Google
Chrome yet, download it here.
Go to YouTube, select the video you want to pin, and click on the plug-in icon at the upper right-hand corner of your browser.
A new window will
open which will direct you to your Pinterest account.
4.
Create a board for your YouTube
videos
For a more organized
Pinterest profile, create a board for your YouTube videos. You may also create
multiple boards for different types of videos.
Make sure that your
board name is SEO-friendly since Pinterest traffic can come from Google
searches too. Take time to research the appropriate keywords to use.
5.
Maximize the description box
The description box
is another venue for you to make use of targeted keywords. Since you are given
500 characters, make sure that the description is complete and has a call to
action that directs viewers to your blog or opt-in page.
6.
Make pinning a part of your
backlink strategy
Pin all of your
YouTube videos on Pinterest, and create different boards for each type or
category of videos. Do this to new videos too.
When you pin YouTube
videos on Pinterest, you are actually creating a backlink to your YouTube
channel, which is an effective SEO strategy. The more backlinks to your YouTube
channel from trusted sources, the more it will rise in ranking because YouTube
and Google love backlinks from reputable and trusted sources.
When you add links to
your blog or website, that’s another backlink from a trusted source. Remember
that Pinterest is in the top 50 most popular websites on the Internet.
Cross-promotion has always been an effective
marketing strategy, but following these steps and sharing your videos on
Pinterest will multiply the results of your marketing efforts.
Just coz you are on lots of platforms, it doesn't mean you have to post different things. My Facebook and YouTube videos are the same, just like my Instagram and Pinterest.
With the right keywords and optimization, this
will open up your YouTube channel to people on Pinterest as well as those who
use Google search. Including links to your opt-in page and blog will also
create reputable backlinks that will raise your website ranking as well as your
YouTube ranking.
When we speak of video content, the first platform that comes to mind is YouTube. As the second-largest search engine in the world, YouTube is difficult to ignore, especially since more and more people have shifted from textual content to video content. If you are one of these people and you have a YouTube channel, we will give you some tips to increase the number of your YouTube views.
Let’s start with those tips I promised earlier:
1.Optimize your videos for SEO
YouTube marketing is
no different from conventional textual content marketing. You still need to use
SEO strategies to rank better and reach more people. If you are making a video
about fitness, make sure that you include popular search terms in your video
title, description, and metadata.
Optimize your description too by making it as detailed as possible. You can also add links to your website and other social media accounts. Don’t forget to use hashtags to make your videos more searchable.
2. Search for trending topics
Every marketer has a
niche to cater to. They have to make sure that their videos address this
niche’s needs and issues, but exploring trending topics won’t hurt their video
content strategy.
Check out how Fortnite is being used even by video creators
who aren’t into gaming. A lot of personalities and brands rode on the online
game’s popularity, amassing millions of views as a result.
YouTube, Twitter, and keyword research tools can give you ideas about trending topics.
3. Make your thumbnail standout
By default, YouTube
lets you select your thumbnail from three images. However, you can create your
own thumbnail and use it on your videos. Just make sure that they are
appropriate since using misleading thumbnails is against YouTube’s terms of
service. Check out the video below to learn how to create a thumbnail on
YouTube.
The thumbnail should give viewers an idea of what the video is all about, and not be there as clickbait.
4. Tweet about your videos
Hashtags are heavily used on Twitter which gives you another effective way of promoting your videos. Tweet about your video, and include hashtags. You may also search for popular hashtags and create video content based on them to ride on their popularity.
5. Share it on Facebook
As Facebook is the largest social media site, you have to cross-promote your videos on this platform as well. Most people that aren’t active on YouTube are on Facebook, so it’s an effective way of reaching out to potential subscribers and viewers.
6. Upload videos regularly
Sporadically
uploading on YouTube will not let you gain more views. It will bury your
channel and videos among millions of other videos. Make it a point to upload
videos on a regular schedule, like once a week or every other week. This way,
your audience will know when they’ll see another upload, and they will look
forward to it.
My upload schedule is every Saturday between 11:00 AM CDT. And 11:00 PM CDT. I may not always be able to upload. If a Saturday is on a holiday weekend I will not upload.
There are viewers who subscribe to your channel after watching your video without the need to ask them. Only a few though will do it. It’s then important to include a call-to-action (CTA) and remind them to subscribe to your channel and like your videos. Include a CTA for them to watch the next video as well.
8. Include end screens
The final 10 to 20
seconds of your video is crucial since it’s where most viewers decide what to
watch next. Putting end screens are therefore important since you are
suggesting to your viewers what videos to watch without having to scroll down.
End screens are particularly effective for mobile users since all they need to
do to get to the next content is to click on the end screen. Here’s how you can
add and edit end screens:
9. Create Playlist
Playlists are a series of videos that viewers can continuously watch without YouTube’s algorithm interrupting the flow. When your video is done playing, another one of yours will automatically play, keeping viewers on your YouTube channel. You can create multiple playlists to cover subcategories within your niche.
10. Embed the videos on your blog
If you already have a
blog, the number of your YouTube views can greatly improve if you embed the
videos in your blog posts. You can create blog posts related to the video, or
look for an existing one and update it with an embedded video.
If you don’t have a
blog yet, think about starting one if you are promoting a brand or a product.
Blogs can drive traffic to your YouTube videos and create backlinks.
These are just a few tips that you may have
known already but aren’t implementing in your video content marketing. Several
successful YouTube channels are doing these, and you will do well if you follow
them.
Vishal Jain knew that he wasn’t cut out to
work for anyone. At a young age, he already knew what he wanted to become, so
he dropped out of college despite his parents’ disapproval. He had no business
skills, no money, and no investors. What he had was only a vision to start his
own business.
Vishal Jain is now the founder and CEO of Sunshy Digital Media
Agency and two Instagram-focused marketing companies. What did this
young man do to become an accomplished entrepreneur?
Learning from YouTube and Quora
With zero skills and no money to start a
business, Jain turned to the Internet for help. He searched for ways to make
money online and found several freelancing sites, so he decided to offer
virtual assistant services on some of these sites.
It was then that he saw the increasing demand
for social media marketing services. Jain decided to start his own SMM
business, but he didn’t have enough funds to pay for online courses or
advertise his planned business. Jain says that his biggest resources were those
found for free on YouTube and Quora. He watched over a hundred tutorial videos
on YouTube, and looked for SMM-related answers on Quora.
Aside from SMM, he also taught himself website design and SEO, which made his business quickly turn from a social media marketing company to a broader digital marketing company.
The entrepreneur’s initial investment amounted
to only $25 for the domain name and hosting service for his website. This goes
to show that you don’t need that much money to start a business. Jain’s advice
to entrepreneurs who are only starting is to stop thinking that they need
someone to give them the money to start a business. You can earn the required
money by learning important skills through YouTube and then work as a
freelancer on Fiverr or other websites.
Instagram-focused business
Instagram is at the core of Jain’s businesses,
mainly because Jain himself found most of his clients through Instagram when
his business was just starting. For him, Instagram is the most effective platform for brands
to increase their reach and create awareness. Instagram’s features make these
goals easy to achieve. Among the tactics that Jain uses for his clients are:
Relevant hashtags
Targeted comments
Influencer marketing
Instagram power likes
Jain looks at everything this way: He makes
money by helping his clients make money through brand awareness and influence.
A post shared by Vishal Jain (@vishaljofficial) on
Instagram isn’t only for international businesses
or those that offer worldwide shipment, although most people have this
misconception about Instagram. Jain says that 90% of his clients are local
businesses, and Instagram marketing has proven to be just as effective for them
as it is for international brands.
According to Jain, The biggest mistake is for brands to spend most of their
marketing budget on traditional media instead of social media. Businesses that
are on social media are further ahead of those who aren’t.
YouTube is the go-to platform not only for
watching videos, but also for promoting one’s brand. While it’s quite easy to
upload your videos there, making your videos be noticed isn’t always an easy
task.
There are, however easy tactics you can apply
to get free YouTube views for your uploaded videos. You have to make sure the
videos are optimized in terms of searchability and clickability, then improve
their branding.
Video optimization tactics for
free YouTube views
Video optimization tactics for YouTube can be
categorized into two: use traditional SEO tactics, and improve your user’s
experience. Let’s break down these two further.
Use SEO tactics
To get started on getting those free Free
YouTube views, you have to make sure that people find your videos first. Some SEO
tactics you can employ to achieve this goal include:
Check competitors in your niche: Pay attention
to their most viewed videos and the keywords prominently used in their videos’
titles, descriptions, and tags.
Check and list the good keywords: After
finding the prominent keywords, use tools like Google AdWords
to check if these keywords are indeed good. List down those keywords with the
highest search frequency and best stats.
Apply the good keywords into your videos:
Incorporate keywords wisely into the title, description, and tags, but don’t
overuse them. YouTube and other search engines will know if you’re abusing their
system.
Using the right keywords, plus other SEO
tactics, will certainly make your videos searchable to potential viewers.
Optimize the viewer’s experience
After you worked on the SEO side, it’s now
time to make your videos clickable and improve the viewer’s experience. Two
ways you can make this happen include:
Put a catchy thumbnail image: Use bright,
clear, attractive photos. If it’s possible, use pictures with humans as people
easily relate with such images.
Optimize the video description: A description
will not only help in terms of searchability; it will also help your video get
those precious clicks. Use brief, on-point descriptions to tell your viewers
what the video is all about.
These two methods should pique the interests
of your viewers so they will instantly click on your videos.
Branding tactics for free YouTube
views
Optimizing videos will help make them
searchable and clickable, but that’s just half the work. If you want your
videos to be remembered, you have to work on their branding as well. Here are
some ways you can improve your branding:
Maintain a regular schedule for
uploading videos, and advertise them.
Put consistent images in your
header, profile, and thumbnails.
Include other brand information in
the header, like a link to your website or social media profiles.
Use regular backdrops for your
videos.
Present your videos in a
consistent manner. For instance, some YouTubers use their own style of intros
and catchphrase.
Using a consistent schedule, appearance, and
presentation will make your videos worth remembering and get those free YouTube
views.
Example of YouTube branding
As an example, check out how software company Adobe Creative Cloud applied some of the above
tactics in crafting its YouTube’s channel. The images in the header and
thumbnails are colorful and attractive; it even has a human face in there. The
video descriptions are on-point, telling you exactly what a specific video is
all about. Viewers get a constant supply of useful content, and the social
media handles are clearly displayed on the header.
While all these tactics seem like easy steps,
they have been used by successful YouTubers in promoting their videos and
channels. Check these tactics out, apply them to your own videos, and watch
your YouTube view count increase without spending a lot.
YouTube has become a source of different kinds
of entertainment, but the type that draws the most attention a.k.a. “views” are
pranks, both the good-natured and mean-spirited ones. To what extent would a
YouTuber go in a prank to get lots of views on YouTube?
It looks like Cordero James Brady, a famous
YouTuber known as CJ So Cool, can go as far as putting the health of his kids
at risk.
In a video that has since been taken down, CJ
could be seen pouring laxatives on ice cream that he then served to his kids.
An hour and a half later, the children experienced stomach pains and they could
be seen crying, holding their stomach, and running to the toilet. It was
grueling to watch, but what was more appalling was that CJ followed his kids to
the toilet while cracking jokes and laughing at them.
The 29-year old father seemed to be unaware
about the health risk he exposed his children to. Taking excessive laxatives
when your bowel movement is normal could make your stomach hurt so much you
could faint. More harmful and long term side effects include dehydration and
kidney failure.
Giving kids laxatives as a prank? Yeah… not as funny as YouTuber CJ So Cool thought it would be pic.twitter.com/dPBP9Jqbcb
While this isn’t the first time that CJ pulled
pranks on his family, this can very well be the worst. The video was taken down
after Babe.net listed all the demeaning things CJ
did to rack up YouTube views.
The article cited Dr. Kortney Peagram, the founder of an
organization called Bulldog Solution which aims to end child
abuse. Dr. Peagram said, “Harming your child on purpose with laxatives is child
abuse. That’s child endangerment. [He is] ‘harming his children and bullying
them to pull pranks on each other, it is really disturbing. He’s modeling
inappropriate behavior and encouraging it by laughter… He’s teaching his
children that it’s okay to harm each other for a good laugh.”
Other pranks CJ pulled on his family ar:
He made his wife think that one of
their kids drowned in the pool.
He made his family think they’d
lost their house.
He woke his children up by
lighting fireworks inside their room.
He threw a waterproof speaker on
the pool to make his kids think that they are going to be electrocuted.
He made them think someone stole
their brand new car.
He convinced his kids that he cut
their hair.
He destroyed their toys to see
their reaction.
Some of these videos are already taken down,
but this about sums up what this father can do just to garner views and earn
money on YouTube. Of course, CJ also has some good deeds on published YouTube
such as feeding the homeless, surprising his family with a grand mansion, and
giving away gifts. These videos show how much of a loving father and caring
person he could be if he wasn’t acting like a complete and totally irredeemable
ass.
The laxative video was used in a criminal case
against CJ Brady who now has a record with Child Protective Services. CJ’s
YouTube channel was disabled during the investigation, but it is now up again
with more than 6.5 million subscribers and the YouTuber had been posting
regular content ever since.
For the sake of YouTube views
CJ Brady is only one among thousands on
YouTube that are willing to do degrading, unthinkable, and sometimes offensive
things for the sake of YouTube views:
Logan Paul is one good example of
this. The YouTube star vlogged his way to a Japanese suicide forest and didn’t
stop filming even when they found a body hanging on a tree. Not only that, but
he cracked jokes, seemingly making light of the man’s suicide.
In another video, Logan Paul can
also be seen mocking people who toss coins in the Sensoji Temple offerings box.
Another YouTuber known as DaddyOfFive was charged with child neglect
after they pulled a prank on their children. He lost custody over two of his
kids as a result.
Several YouTubers do similar things to gain
thousands and even millions of views which translates to income. The majority
of the time, this is the only source of income for these families so they have
to find a way to catch the attention of the viewers. Even so, money is too
shallow a reason for subjecting children to humiliation and physical or
emotional pain.
We hope that the CJ Brady, Logan Paul and
DaddyOfFive on YouTube will find other ways to earn money on YouTube that doesn’t require
tormenting their family members in pranks and gags that can affect them
psychologically.
Attracting views to your YouTube videos is a tedious process. You often need to do a lot of marketing and promotions just to gain a few hundred views. That is why seeing your view count drop can be a nerve-wracking experience. Let’s take a look at some of the reasons why you may be losing views and learn some effective remedies.
The truth behind lost YouTube views
The main reasons why you lose views is because of YouTube’s own auditing process. Unlike before when the site only starts to audit when a video goes past the 300 views mark, auditing now begins immediately once your video starts gaining views.
During the initial review of registered views, YouTube takes a hard look at the following factors:
Duration: The site checks whether each view is over 10 seconds long. Fake views typically just load the player and don’t play the entire video.
IP address: YouTube takes note of whether many views are coming from a single IP address. It then decides if that is a result of abnormal user behavior.
User-agent strings: Checking the devices where the views originated from works similarly to looking at the IP address.
Referral URL: Views coming from the same link can be either natural (like when people visit from your blog) or unnatural (like when the video is embedded in a video advertisement).
These tests ensure that all the views checked by YouTube are 99% real, with all the initial views guaranteed to come from actual people.
After the initial tests, YouTube does additional passes on subsequent views. These extra audits are less harsh than the initial ones, but they test more specific video elements. These are continuously done on your content with the purpose of filtering out the “bad” views while registering the real ones.
Losses caused by drops in subscribers
Another reason why you might lose views is due to a drop in subscribers. YouTube regularly cleans out its accounts list, taking down dead accounts or those that have been inactive for a long period of time. The views associated with these types of accounts eventually get delisted as part of the audit process.
YouTube also actively goes after bot accounts used to inflate the number of views and subscribers. Since these are prohibited under the site’s rules, the actions against them can have a significant impact on view counts. Not only will you lose views; YouTube may also impose certain punishments, like temporarily pausing of your views counter.
Other reasons YouTube views disappear
It is also worth noting that YouTube routinely updates its algorithm. In such cases, some of the counted views will get delisted if they do not comply with the new rules. The site will typically notify you beforehand of such changes.
There are also rare instances when YouTube experiences an error in data reporting. One such incident happened in 2017 when YouTube experienced a glitch that caused its system to inflate total channel view counts.
These errors are repaired within a few days, but the sudden drop in view numbers after the fix had surprised many users.
Rebounding from a view count drop
The best way to know if your channel is experiencing a significant drop in views is by looking at and understanding your YouTube analytics. This will give you an accurate picture of the number of views you are losing real-time.
The analytics will also help you determine the possible cause of lost views. For example, you might notice a drop after the first few seconds, indicating that your audience may be losing interest while watching your videos. It could indicate that your targeted keywords are reaching the wrong people.
Recovering from a drop in views follows the same process of how you gained them in the first place. Some strategies you can employ for getting more views again are:
Optimizing your videos: Refine elements like the title and description of your video to let people know what the video is all about. This makes it easier for them to discover your video.
Improving your audience retention: Try different ways to improve your video quality, like adjusting the length, the actual content, or your background/location to get people to watch more.
Re-promote your videos: Double down on the promotional efforts you do for the videos that have lost views in order to get them back into public consciousness.
Share on new communities: Look out for new groups within your niche where you might not have yet shared your content, then introduce your videos to them.
These tactics will take some time to work to bring back lost views, so you need to be patient in doing them.
Losing YouTube views is definitely not a fun experience for any video creator. Once you understand the reasons behind it, you will be able to formulate a way to recover quickly. Try out the tips and strategies we showed, and you will definitely come back stronger in the video listings.
Many of us use YouTube for personal or business purposes. If you own a YouTube channel, then you know how frustrating it can be to build and grow one. Due to the heavy competition on the video platform, you have to work harder and smarter in order to make your YouTube channel reach a wider audience.
If you like to increase your YouTube views and grow your YouTube channel, you have to apply the right tactics. Here are 10 easy tactics you can implement right away to establish a bigger presence on YouTube.
Optimize your videos with the right keywords
Before people can appreciate your YouTube videos, they have to be able to search your videos first. You can make your videos searchable on YouTube and other search engines by using the right keywords. For instance, the video title must match the words people would use to search for your video. Once you crafted a nice title, test it by running a YouTube search with your chosen keywords. If there is no result or if your video did not come up, try rephrasing the title by thinking like your audience or using keywords used by your top competitors.
Organize your videos into playlists
Make it easy for visitors to view all the videos on your YouTube channel. Do that by organizing your videos, and a good way is to create playlists that will group videos according to types.
Grab attention with thumbnails
Pick the best scenes in your video as your thumbnail. People will get a good preview about your video through those small, clickable images. By using attractive, catchy, relevant thumbnails, you should be able to pique your viewers’ interest and have them click, watch, and like your video.
Check out how to do custom thumbnails with this video tutorial:
Make a channel trailer
A trailer for your YouTube channel will be good for your branding and establish a unique first impression. A trailer will encourage viewers to keep coming back to see more of your interesting stuff. YouTube expert and consultant Alan Spicer shared some tips on how to make a good channel trailer:
Have a clear call-to-action (CTA)
People may enjoy your video, but they have this tendency to forget subscribing to your channel or liking your video. It’s up to you then to remind them to do such things by putting a clear call-to-action (CTA). Post the CTA at least at the start and at the end of the video so that people won’t miss doing what you want them to do. Look again at Allan Spicer’s tutorial on making a channel trailer above; he mentioned CTAs multiple times in that video.
Have a consistent schedule
Consistent video uploads let people know that you are involved in and dedicated to growing your YouTube channel. People follow channels they find interesting, but they will lose interest and unfollow you if they don’t have new content in weeks or months. Having an upload schedule (say, on a Wednesday) will make people anticipate your upcoming videos and encourage them to watch regularly.
Cross-promote your videos
Cross-promotion is a winning strategy you shouldn’t ignore. By filling out your social media profiles with embedded links of your YouTube videos, you can bring in more people from other platforms to visit your channel.
A4: To get your content seen, don't be afraid to promote it across your other #socialmedia channels. Your #Twitter audience might not know that you've got a #YouTube channel, so talk about it across your social networks. #SocialROI
On the other hand, you can also encourage your current YouTube followers to share your videos on their own accounts. This will also widen the reach of your YouTube videos.
Create videos for trending topics
While you have a niche to target, it wouldn’t hurt to make videos on trending topics a part of your video marketing strategy. Take for instance those video creators who rode on Fortnite’s wave; the videos aren’t necessarily about the game, but these video creators were able to get millions of views by leveraging Fortnite’s popularity. Just like this Fortnite Dance Challenge that has been popularized by the Eh Bee Family:
If you want to know what trending topics to use, you can check out YouTube itself, visit Twitter, or use keyword tools.
Collaborate with fellow YouTubers
Reach out to people within your niche, whose values and content are aligned with yours. By collaborating with other YouTube channel owners, you can promote your channels with each other’s audiences and possibly gain an all a new set of subscribers.
Do contests or giveaways
You can generate more engagement within a short period by running a contest or giveaway. The prizes don’t have to be costly, but you have to ensure that it’s something that your followers will be interested in. You can also explore collaborating with other brands for those prizes. In this manner, you and that brand will both benefit from the attention generated by your contest or giveaway.
Make sure to follow YouTube’s contest rules and guidelines. Failing to do so can result in punishment for your channel.
If you include any of these 10 strategies into your YouTube marketing strategy, you’ll be able to amass those precious YouTube views and subs over time. Start implementing these tactics today, and see your YouTube channel grow in no time.
Comedian and host Jimmy Fallon proves that he is still king, not just of late night shows but also of YouTube, as he attracted 2.6 billion views on the platform in 2018, and nearly 11 billion in total.
Huge online viewership
The stunning reveal came courtesy of video marketing analytics provider Tubular Insights. Their data showed that Fallon’s The Tonight Show YouTube channel gained the views within the span of 12 months.
During that period, the channel uploaded a total of 1740 videos. Of these, 255 attracted at least a million views each. The most popular video uploaded, “Musical Genre Challenge with Ariana Grande,” gained an impressive 48 million views on its own.
Other videos that proved to be big crowd drawers were:
Kevin Hart is Terrified of Robert Irwin’s Animals: 27.8 million views
Jimmy Fallon and Kevin Hart Go Back To High School: 23.4 million views
Ariana Grande Surprises Fans: 22.8 million views
Avengers Infinity War Cast Sing “The Marvel Bunch”: 21.1 million views
Jack Black Performs His Legendary Sax-A-Boom: 21.1 million views
Musical numbers performed by guests on set are some of the most popular content on the channel. Having The Roots as your house band pretty much guarantees that you’ll have some good music from time to time! There are also skits done by Fallon and his guests, which generated plenty of audience interest over the year.
Fallon’s growing global audience
While 42.6% of The Late Night Show’s YouTube viewers are based in the United States, the larger portion of views comes from 75 different countries. The top five non-US countries where Fallon’s views came from in 2018 were:
United Kingdom: 65.9 million views
Brazil: 60.6 million views
Canada: 57.7million views
Germany: 35.4 million views
Australia: 31.0 million views
This does not come as a surprise, as Fallon’s show was also broadcast internationally even before his foray into YouTube.
The Tonight Show With Jimmy Fallon is also the fastest growing channel dedicated to a late night show host. It recently reached a milestone of being the first such channel to reach 20 million subscribers. This is twice the numbers achieved by other late night show hosts like Stephen Colbert and Jimmy Kimmel. In honor of the achievement, the channel posted this video.
Why Jimmy Fallon is a success
One of the reasons why The Tonight Show With Jimmy Fallon is popular is the kind of content the channel uploads. Many of the videos are select interview clips featuring celebrity guests. There are also the skits performed by Fallon himself. Quick-hitting musical numbers are also a frequent theme. This variety of content lets it capture a larger demographic across different countries.
The channel also uploads new content frequently. In fact, it uploads clips just a few hours after their respective episodes have aired on TV. This turns it into a secondary venue where viewers can catch up at their own leisure. The tight upload schedule also helps keep viewers engaged with the channel longer.
Jimmy Fallon takes full advantage of the shareability of YouTube videos. The clips the channel uploads are short and easily digestible by the audience, which also makes them ideal for sharing with others.
The show even carries this over to its other social media pages, posting shareable content like memes. This helps increase the reach of its videos significantly as more Twitter followers leads to more YouTube views when those videos are shared on his Twitter.
Jimmy Fallon’s success on YouTube is a great demonstration of how traditional broadcasters can leverage social video to grow their viewership. Watch his clips and learn more about his video marketing tricks while you laugh at his antics.
YouTube is the king of rich media. It’s the video God to which we are slaves, consuming 5 billion videos a day on the platform! YouTube IS video for the internet and has been since 2005. The reason it’s so popular is because people love videos and rich media. It’s also why more people buy YouTube views than ever before. If you’re not currently including video as part of your marketing strategy, you’re going to get left behind, fast!
However, most marketers are now aware of this and it’s becoming increasingly difficult to stand out from the competition. Big brands shoot ads not just for TV anymore but also, professionally produce advertisements just for YouTube alone as part of their marketing. This is why advertising spend is necessary to put your brand in front of the right audience. So, how do you go about advertising your brand on YouTube, and where do you even start? The YouTube advertising landscape is confusing with lots of different options. Here’s some key tips for successful YouTube advertising.
Native, Quality Content
There is a LOT of video on the internet and, with so much content, it’s easy to just scroll on past, or skip video ads. Therefore, you need to produce high quality, engaging videos that feel native. That is, videos that don’t feel like ads. Native content is simply content that doesn’t annoy, detract or even disturb the viewer. It could be a heartfelt story, a comedy sketch, or something entertaining that people want to watch. Think of the super bowl ads which have now become almost as big as the game itself! They deliver a message and promote a brand but they’re also highly entertaining in their own right. For ideas, check out the 10 most viewed YouTube videos of 2016.
Re-Marketing
Remember that Sunday morning you were on Amazon, searching for that perfect camping tent for a weekend getaway? Remember how, after that, you kept seeing ads for camping tent on every site and social platform you went to, as if it was haunting you! This is no coincidence. It’s called re-marketing. That is, targeting people who have already shown an interest in your site or clicked a call to action. The audience has already expressed interest which dramatically increases your chances of conversion. Re-marketing is easy to setup, so after preparation you can just sit back and watch the results come in!
Target Your Audience
Like any advertising, the better you narrow your potential audience, the better your chances of converting them. You don’t want to waste time paying for clicks or YouTube views from disengaged people who will never be interested in your brand. Instead target your advertising to specific interests and/or locations. For example, if you’re offering guitar lessons in Manhattan, there’s no point having your ads displaying to someone watching a fishing video in Florida. Instead, target people in your desired location interested in guitar, music tutorials and more.
Choose Your Ad Format
The options for ad formats on YouTube are extensive and can be confusing. The best first step is to check out their help page and match your objective with the best option available. At first, be sure to experiment with different ad formats and work out which one works best for your needs. If you’re just looking to raise brand awareness, then you’d be best running an entertaining video ad. Whereas if you’re looking to just generate leads by pushing viewers to a landing page then a sponsored card would be the way to go.
Separate Your Ad Types Into Different Campaigns
In-stream ads, that is ads that show during a video perform differently to discovery ads, that is ads that appear as ‘sponsored’ search results when a user searches for a video. In-stream is great for brand awareness, whereas discovery can be effective in getting clicks and building your subscriber audience. Because both ad types behave differently, it’s important to set them up as different campaigns. That way you can easily tweak and make changes on each ad type depending on how they perform.
Make Your Ads Interactive
You can add interactive links to your ads, like a popup window pushing people directly to a shopping cart or to sign up to your website. Using these specific call to actions is more effective than just a general link to your website as it makes it that little bit easier for a user to reach the relevant part of your site and seamlessly continue their journey with your brand. You can customize these screens to appear when you want them to and to push the viewer to a landing page, download, or shopping cart… easy!
Optimize For Mobile
Rich media and video used to only be a thing for fast, stable internet connections on a desktop. However now, almost every few feeds on Facebook or Twitter feature video. When people are bored, say waiting for a bus, they pull out their device and browse social media. There is a massive audience out there that predominantly views video on their smart devices as opposed to a PC. So, when you’re choosing your ad type, make sure you choose one that’s optimized for mobile and don’t miss out on potential customers on their smartphones.
YouTube can be incredibly powerful in promoting your brand. With so many options and ad types available, it really does cater to whatever your objective is and allows you control over how and when your ad gets displayed. However, exposure is only part of it. Exposure is only great if it’s backed by quality, native content that’s engaging. So, use YouTube to your advantage but do so in a way that your ads don’t feel like ads and your viewers are entertained by your message. Be creative with your rich media marketing, stand out from the crowd and watch your audience grow.
