Increase Your YouTube Views with These 10 Easy Tactics

Increase Your YouTube Views with These 10 Easy Tactics

Many of us use YouTube for personal or business purposes. If you own a YouTube channel, then you know how frustrating it can be to build and grow one. Due to the heavy competition on the video platform, you have to work harder and smarter in order to make your YouTube channel reach a wider audience.

If you like to increase your YouTube views and grow your YouTube channel, you have to apply the right tactics. Here are 10 easy tactics you can implement right away to establish a bigger presence on YouTube.

Optimize your videos with the right keywords

Before people can appreciate your YouTube videos, they have to be able to search your videos first. You can make your videos searchable on YouTube and other search engines by using the right keywords. For instance, the video title must match the words people would use to search for your video. Once you crafted a nice title, test it by running a YouTube search with your chosen keywords. If there is no result or if your video did not come up, try rephrasing the title by thinking like your audience or using keywords used by your top competitors.

Organize your videos into playlists

Make it easy for visitors to view all the videos on your YouTube channel. Do that by organizing your videos, and a good way is to create playlists that will group videos according to types.

Grab attention with thumbnails

Pick the best scenes in your video as your thumbnail. People will get a good preview about your video through those small, clickable images. By using attractive, catchy, relevant thumbnails, you should be able to pique your viewers’ interest and have them click, watch, and like your video.

Check out how to do custom thumbnails with this video tutorial:

Make a channel trailer

A trailer for your YouTube channel will be good for your branding and establish a unique first impression. A trailer will encourage viewers to keep coming back to see more of your interesting stuff. YouTube expert and consultant Alan Spicer shared some tips on how to make a good channel trailer:

Have a clear call-to-action (CTA)

People may enjoy your video, but they have this tendency to forget subscribing to your channel or liking your video. It’s up to you then to remind them to do such things by putting a clear call-to-action (CTA). Post the CTA at least at the start and at the end of the video so that people won’t miss doing what you want them to do. Look again at Allan Spicer’s tutorial on making a channel trailer above; he mentioned CTAs multiple times in that video.

Have a consistent schedule

Consistent video uploads let people know that you are involved in and dedicated to growing your YouTube channel. People follow channels they find interesting, but they will lose interest and unfollow you if they don’t have new content in weeks or months. Having an upload schedule (say, on a Wednesday) will make people anticipate your upcoming videos and encourage them to watch regularly.

Cross-promote your videos

Cross-promotion is a winning strategy you shouldn’t ignore. By filling out your social media profiles with embedded links of your YouTube videos, you can bring in more people from other platforms to visit your channel.

On the other hand, you can also encourage your current YouTube followers to share your videos on their own accounts. This will also widen the reach of your YouTube videos.

Create videos for trending topics

While you have a niche to target, it wouldn’t hurt to make videos on trending topics a part of your video marketing strategy. Take for instance those video creators who rode on Fortnite’s wave; the videos aren’t necessarily about the game, but these video creators were able to get millions of views by leveraging Fortnite’s popularity. Just like this Fortnite Dance Challenge that has been popularized by the Eh Bee Family:

If you want to know what trending topics to use, you can check out YouTube itself, visit Twitter, or use keyword tools.

Collaborate with fellow YouTubers

Reach out to people within your niche, whose values and content are aligned with yours. By collaborating with other YouTube channel owners, you can promote your channels with each other’s audiences and possibly gain an all a new set of subscribers.

Do contests or giveaways

You can generate more engagement within a short period by running a contest or giveaway. The prizes don’t have to be costly, but you have to ensure that it’s something that your followers will be interested in. You can also explore collaborating with other brands for those prizes. In this manner, you and that brand will both benefit from the attention generated by your contest or giveaway.

Make sure to follow YouTube’s contest rules and guidelines. Failing to do so can result in punishment for your channel.

If you include any of these 10 strategies into your YouTube marketing strategy, you’ll be able to amass those precious YouTube views and subs over time. Start implementing these tactics today, and see your YouTube channel grow in no time.

How Jimmy Fallon Attracted 2.6 Billion YouTube Views

How Jimmy Fallon Attracted 2.6 Billion YouTube Views

Comedian and host Jimmy Fallon proves that he is still king, not just of late night shows but also of YouTube, as he attracted 2.6 billion views on the platform in 2018, and nearly 11 billion in total.

Huge online viewership

The stunning reveal came courtesy of video marketing analytics provider Tubular Insights. Their data showed that Fallon’s The Tonight Show YouTube channel gained the views within the span of 12 months.

During that period, the channel uploaded a total of 1740 videos. Of these, 255 attracted at least a million views each. The most popular video uploaded, “Musical Genre Challenge with Ariana Grande,” gained an impressive 48 million views on its own.

Other videos that proved to be big crowd drawers were:

  • Kevin Hart is Terrified of Robert Irwin’s Animals: 27.8 million views
  • Jimmy Fallon and Kevin Hart Go Back To High School: 23.4 million views
  • Ariana Grande Surprises Fans: 22.8 million views
  • Avengers Infinity War Cast Sing “The Marvel Bunch”: 21.1 million views
  • Jack Black Performs His Legendary Sax-A-Boom: 21.1 million views

Musical numbers performed by guests on set are some of the most popular content on the channel. Having The Roots as your house band pretty much guarantees that you’ll have some good music from time to time! There are also skits done by Fallon and his guests, which generated plenty of audience interest over the year.

Fallon’s growing global audience

While 42.6% of The Late Night Show’s YouTube viewers are based in the United States, the larger portion of views comes from 75 different countries. The top five non-US countries where Fallon’s views came from in 2018 were:

  • United Kingdom: 65.9 million views
  • Brazil: 60.6 million views
  • Canada: 57.7million views
  • Germany: 35.4 million views
  • Australia: 31.0 million views

This does not come as a surprise, as Fallon’s show was also broadcast internationally even before his foray into YouTube.

The Tonight Show With Jimmy Fallon is also the fastest growing channel dedicated to a late night show host. It recently reached a milestone of being the first such channel to reach 20 million subscribers. This is twice the numbers achieved by other late night show hosts like Stephen Colbert and Jimmy Kimmel. In honor of the achievement, the channel posted this video.

Why Jimmy Fallon is a success

One of the reasons why The Tonight Show With Jimmy Fallon is popular is the kind of content the channel uploads. Many of the videos are select interview clips featuring celebrity guests. There are also the skits performed by Fallon himself. Quick-hitting musical numbers are also a frequent theme. This variety of content lets it capture a larger demographic across different countries.

The channel also uploads new content frequently. In fact, it uploads clips just a few hours after their respective episodes have aired on TV. This turns it into a secondary venue where viewers can catch up at their own leisure. The tight upload schedule also helps keep viewers engaged with the channel longer.

Jimmy Fallon takes full advantage of the shareability of YouTube videos. The clips the channel uploads are short and easily digestible by the audience, which also makes them ideal for sharing with others.

The show even carries this over to its other social media pages, posting shareable content like memes. This helps increase the reach of its videos significantly as more Twitter followers leads to more YouTube views when those videos are shared on his Twitter.

Jimmy Fallon’s success on YouTube is a great demonstration of how traditional broadcasters can leverage social video to grow their viewership. Watch his clips and learn more about his video marketing tricks while you laugh at his antics.

Key Strategies for Successful YouTube Advertising

YouTube is the king of rich media. It’s the video God to which we are slaves, consuming 5 billion videos a day on the platform! YouTube IS video for the internet and has been since 2005. The reason it’s so popular is because people love videos and rich media. It’s also why more people buy YouTube views than ever before. If you’re not currently including video as part of your marketing strategy, you’re going to get left behind, fast!

However, most marketers are now aware of this and it’s becoming increasingly difficult to stand out from the competition. Big brands shoot ads not just for TV anymore but also, professionally produce advertisements just for YouTube alone as part of their marketing. This is why advertising spend is necessary to put your brand in front of the right audience. So, how do you go about advertising your brand on YouTube, and where do you even start? The YouTube advertising landscape is confusing with lots of different options. Here’s some key tips for successful YouTube advertising.

 

Native, Quality Content

There is a LOT of video on the internet and, with so much content, it’s easy to just scroll on past, or skip video ads. Therefore, you need to produce high quality, engaging videos that feel native. That is, videos that don’t feel like ads. Native content is simply content that doesn’t annoy, detract or even disturb the viewer. It could be a heartfelt story, a comedy sketch, or something entertaining that people want to watch. Think of the super bowl ads which have now become almost as big as the game itself! They deliver a message and promote a brand but they’re also highly entertaining in their own right. For ideas, check out the 10 most viewed YouTube videos of 2016.

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Re-Marketing

Remember that Sunday morning you were on Amazon, searching for that perfect camping tent for a weekend getaway? Remember how, after that, you kept seeing ads for camping tent on every site and social platform you went to, as if it was haunting you! This is no coincidence. It’s called re-marketing. That is, targeting people who have already shown an interest in your site or clicked a call to action. The audience has already expressed interest which dramatically increases your chances of conversion. Re-marketing is easy to setup, so after preparation you can just sit back and watch the results come in!

 

Target Your Audience

Like any advertising, the better you narrow your potential audience, the better your chances of converting them. You don’t want to waste time paying for clicks or YouTube views from disengaged people who will never be interested in your brand. Instead target your advertising to specific interests and/or locations. For example, if you’re offering guitar lessons in Manhattan, there’s no point having your ads displaying to someone watching a fishing video in Florida. Instead, target people in your desired location interested in guitar, music tutorials and more.

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Choose Your Ad Format

The options for ad formats on YouTube are extensive and can be confusing. The best first step is to check out their help page and match your objective with the best option available. At first, be sure to experiment with different ad formats and work out which one works best for your needs. If you’re just looking to raise brand awareness, then you’d be best running an entertaining video ad. Whereas if you’re looking to just generate leads by pushing viewers to a landing page then a sponsored card would be the way to go.

 

Separate Your Ad Types Into Different Campaigns

In-stream ads, that is ads that show during a video perform differently to discovery ads, that is ads that appear as ‘sponsored’ search results when a user searches for a video. In-stream is great for brand awareness, whereas discovery can be effective in getting clicks and building your subscriber audience. Because both ad types behave differently, it’s important to set them up as different campaigns. That way you can easily tweak and make changes on each ad type depending on how they perform.

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Make Your Ads Interactive

You can add interactive links to your ads, like a popup window pushing people directly to a shopping cart or to sign up to your website. Using these specific call to actions is more effective than just a general link to your website as it makes it that little bit easier for a user to reach the relevant part of your site and seamlessly continue their journey with your brand. You can customize these screens to appear when you want them to and to push the viewer to a landing page, download, or shopping cart… easy!

 

Optimize For Mobile

Rich media and video used to only be a thing for fast, stable internet connections on a desktop. However now, almost every few feeds on Facebook or Twitter feature video. When people are bored, say waiting for a bus, they pull out their device and browse social media. There is a massive audience out there that predominantly views video on their smart devices as opposed to a PC. So, when you’re choosing your ad type, make sure you choose one that’s optimized for mobile and don’t miss out on potential customers on their smartphones.

YouTube can be incredibly powerful in promoting your brand. With so many options and ad types available, it really does cater to whatever your objective is and allows you control over how and when your ad gets displayed. However, exposure is only part of it. Exposure is only great if it’s backed by quality, native content that’s engaging. So, use YouTube to your advantage but do so in a way that your ads don’t feel like ads and your viewers are entertained by your message. Be creative with your rich media marketing, stand out from the crowd and watch your audience grow.

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The 5 Most Viewed YouTube Videos: Watch Some Video Giants!

People never tire of watching YouTube videos. That is proven day by day as videos on YouTube as new videos routinely cross the 1 million view mark in a single day. Although new niches are making ground on the platform, music videos are still the dominant force when it comes to viewership on YouTube. This article has collected the five most viewed YouTube videos so that you can watch them all right here, and also discusses their success on the platform.
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YouTube & Ticketmaster Partner: Your Ticket to Celebrity Events

You may have experienced trying to book a ticket to watch for your favorite artist perform on stage, but just to your dismay, all the tickets are sold out. Or it could be that you really wanted to follow your most favorite performer on his world tour but buying tickets mean lining up in a really long queue. These are just some of the most likely really frustrating experiences just to get close to your favorite stars. But wait! YouTube has found a way to help you get through it with much less stress.
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How Much Are A Million Views On YouTube Worth?

With YouTube partners program, anyone with a video camera and access to the internet has the ability to make money by uploading onto the platform. This works through Google AdSense, where audience-specific ads are played before your video. Every time someone watches or clicks on an ad, you get part of the revenue.

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7 Free Ways to Get More Views on YouTube

Video marketing has become mission critical for brand builders online. Using video in your marketing campaigns has been noted to increase the likelihood of people to purchase a product. Over 50% of marketing professionals say video offers the best ROI of any type of online content.

YouTube is still the largest online video-sharing platform. If you are making use of video for your branding efforts, you’ve probably already started using YouTube. On YouTube, views are a vital metric for measuring success. Read on for tips on how to get free views for YouTube (and one bonus trick).

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Devumi vs. FastFollowerz: Who has better YouTube views?

Buying views and subscribers can fast track your dreams to success and glory on YouTube. As a result, there are a lot of players in the game selling these services. If you do choose to buy YouTube views, however, don’t just buy from the first website you stumble across. It’s a better idea to shop around before you make your purchase and get the best service possible for your money.

In fact, we’ve done the shopping around for you. Here, we will do a side-by-side comparison of the two top vendors, Devumi and FastFollowerz, to help you decide if either of them is right for you.

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The truth about buying views: Not everything that gets views will get popular

Buying YouTube views has become standard practice for YouTubers looking to succeed on the online video sharing platform and increase the popularity of their videos and channels. While it is an effective growth strategy, the practice of buying views is not really a silver bullet that delivers YouTube success to anyone that does it. To be efficient, it has to be used with a myriad of other tactics and techniques to deliver proper results. Let’s go through what other tactics you can use in addition to buying views to propel the growth of your YouTube channel.

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