For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

  • June 29, 2019·
  • 6488  Views·
For YouTube Views: Dad Fed Kids Laxatives & Filmed Their Suffering

YouTube has become a source of different kinds of entertainment, but the type that draws the most attention a.k.a. “views” are pranks, both the good-natured and mean-spirited ones. To what extent would a YouTuber go in a prank to get lots of views on YouTube?

It looks like Cordero James Brady, a famous YouTuber known as CJ So Cool, can go as far as putting the health of his kids at risk.

In a video that has since been taken down, CJ could be seen pouring laxatives on ice cream that he then served to his kids. An hour and a half later, the children experienced stomach pains and they could be seen crying, holding their stomach, and running to the toilet. It was grueling to watch, but what was more appalling was that CJ followed his kids to the toilet while cracking jokes and laughing at them.

The 29-year old father seemed to be unaware about the health risk he exposed his children to. Taking excessive laxatives when your bowel movement is normal could make your stomach hurt so much you could faint. More harmful and long term side effects include dehydration and kidney failure.

While this isn’t the first time that CJ pulled pranks on his family, this can very well be the worst. The video was taken down after Babe.net listed all the demeaning things CJ did to rack up YouTube views.

The article cited  Dr. Kortney Peagram, the founder of an organization called Bulldog Solution which aims to end child abuse. Dr. Peagram said, “Harming your child on purpose with laxatives is child abuse. That’s child endangerment. [He is] ‘harming his children and bullying them to pull pranks on each other, it is really disturbing. He’s modeling inappropriate behavior and encouraging it by laughter… He’s teaching his children that it’s okay to harm each other for a good laugh.”

Other pranks CJ pulled on his family ar:

  • He made his wife think that one of their kids drowned in the pool.
  • He made his family think they’d lost their house.
  • He woke his children up by lighting fireworks inside their room.
  • He threw a waterproof speaker on the pool to make his kids think that they are going to be electrocuted.
  • He made them think someone stole their brand new car.
  • He convinced his kids that he cut their hair.
  • He destroyed their toys to see their reaction.

Some of these videos are already taken down, but this about sums up what this father can do just to garner views and earn money on YouTube. Of course, CJ also has some good deeds on published YouTube such as feeding the homeless, surprising his family with a grand mansion, and giving away gifts. These videos show how much of a loving father and caring person he could be if he wasn’t acting like a complete and totally irredeemable ass.

The laxative video was used in a criminal case against CJ Brady who now has a record with Child Protective Services. CJ’s YouTube channel was disabled during the investigation, but it is now up again with more than 6.5 million subscribers and the YouTuber had been posting regular content ever since.

For the sake of YouTube views

CJ Brady is only one among thousands on YouTube that are willing to do degrading, unthinkable, and sometimes offensive things for the sake of YouTube views:

  • Logan Paul is one good example of this. The YouTube star vlogged his way to a Japanese suicide forest and didn’t stop filming even when they found a body hanging on a tree. Not only that, but he cracked jokes, seemingly making light of the man’s suicide.
  • In another video, Logan Paul can also be seen mocking people who toss coins in the Sensoji Temple offerings box.
  • Another YouTuber known as DaddyOfFive was charged with child neglect after they pulled a prank on their children. He lost custody over two of his kids as a result.

Several YouTubers do similar things to gain thousands and even millions of views which translates to income. The majority of the time, this is the only source of income for these families so they have to find a way to catch the attention of the viewers. Even so, money is too shallow a reason for subjecting children to humiliation and physical or emotional pain.

We hope that the CJ Brady, Logan Paul and DaddyOfFive on YouTube will find other ways to earn money on YouTube that doesn’t require tormenting their family members in pranks and gags that can affect them psychologically.

Increase Your YouTube Views with These 10 Easy Tactics

  • May 21, 2019·
  • 4426  Views·
Increase Your YouTube Views with These 10 Easy Tactics

Many of us use YouTube for personal or business purposes. If you own a YouTube channel, then you know how frustrating it can be to build and grow one. Due to the heavy competition on the video platform, you have to work harder and smarter in order to make your YouTube channel reach a wider audience.

If you like to increase your YouTube views and grow your YouTube channel, you have to apply the right tactics. Here are 10 easy tactics you can implement right away to establish a bigger presence on YouTube.

Optimize your videos with the right keywords

Before people can appreciate your YouTube videos, they have to be able to search your videos first. You can make your videos searchable on YouTube and other search engines by using the right keywords. For instance, the video title must match the words people would use to search for your video. Once you crafted a nice title, test it by running a YouTube search with your chosen keywords. If there is no result or if your video did not come up, try rephrasing the title by thinking like your audience or using keywords used by your top competitors.

Organize your videos into playlists

Make it easy for visitors to view all the videos on your YouTube channel. Do that by organizing your videos, and a good way is to create playlists that will group videos according to types.

Grab attention with thumbnails

Pick the best scenes in your video as your thumbnail. People will get a good preview about your video through those small, clickable images. By using attractive, catchy, relevant thumbnails, you should be able to pique your viewers’ interest and have them click, watch, and like your video.

Check out how to do custom thumbnails with this video tutorial:

Make a channel trailer

A trailer for your YouTube channel will be good for your branding and establish a unique first impression. A trailer will encourage viewers to keep coming back to see more of your interesting stuff. YouTube expert and consultant Alan Spicer shared some tips on how to make a good channel trailer:

Have a clear call-to-action (CTA)

People may enjoy your video, but they have this tendency to forget subscribing to your channel or liking your video. It’s up to you then to remind them to do such things by putting a clear call-to-action (CTA). Post the CTA at least at the start and at the end of the video so that people won’t miss doing what you want them to do. Look again at Allan Spicer’s tutorial on making a channel trailer above; he mentioned CTAs multiple times in that video.

Have a consistent schedule

Consistent video uploads let people know that you are involved in and dedicated to growing your YouTube channel. People follow channels they find interesting, but they will lose interest and unfollow you if they don’t have new content in weeks or months. Having an upload schedule (say, on a Wednesday) will make people anticipate your upcoming videos and encourage them to watch regularly.

Cross-promote your videos

Cross-promotion is a winning strategy you shouldn’t ignore. By filling out your social media profiles with embedded links of your YouTube videos, you can bring in more people from other platforms to visit your channel.

On the other hand, you can also encourage your current YouTube followers to share your videos on their own accounts. This will also widen the reach of your YouTube videos.

Create videos for trending topics

While you have a niche to target, it wouldn’t hurt to make videos on trending topics a part of your video marketing strategy. Take for instance those video creators who rode on Fortnite’s wave; the videos aren’t necessarily about the game, but these video creators were able to get millions of views by leveraging Fortnite’s popularity. Just like this Fortnite Dance Challenge that has been popularized by the Eh Bee Family:

If you want to know what trending topics to use, you can check out YouTube itself, visit Twitter, or use keyword tools.

Collaborate with fellow YouTubers

Reach out to people within your niche, whose values and content are aligned with yours. By collaborating with other YouTube channel owners, you can promote your channels with each other’s audiences and possibly gain an all a new set of subscribers.

Do contests or giveaways

You can generate more engagement within a short period by running a contest or giveaway. The prizes don’t have to be costly, but you have to ensure that it’s something that your followers will be interested in. You can also explore collaborating with other brands for those prizes. In this manner, you and that brand will both benefit from the attention generated by your contest or giveaway.

Make sure to follow YouTube’s contest rules and guidelines. Failing to do so can result in punishment for your channel.

If you include any of these 10 strategies into your YouTube marketing strategy, you’ll be able to amass those precious YouTube views and subs over time. Start implementing these tactics today, and see your YouTube channel grow in no time.

How Custom Intent Audiences Can Boost YouTube Marketing

  • May 7, 2019·
  • 3901  Views·
How Custom Intent Audiences Can Boost YouTube Marketing

Making your YouTube ads more visible to your target audience is vital for promotions, but can be a challenge. One tool you can use here is custom intent audiences. Let’s find out what they are and how you can take advantage of them.

What are custom intent audiences

Custom intent audiences are a newer targeting option provided by Google AdWords. It works by showing your YouTube video ads to people who have used your selected keywords to search for similar products. According to Google, the option lets you go beyond pre-determined audience segments and go after people who are actively looking for products like yours.

The option also lets you take advantage of the growing trend of consumers using both regular searches and video to learn about products. In fact, 80% of buyers frequently switch back and forth between the two when doing their research. This video demonstrates how easy it is to create custom intent audiences for this purpose.

The ad targeting option works similarly to traditional search-based campaigns. This lets you apply the same strategies used for such campaigns, like:

  • Choosing the right keywords: You can use custom intent audiences to further take advantage of successful keyword lists that you already have for search campaigns.
  • Segmenting your audience traffic: Using a simple but definite segmentation strategy makes it easier to see the differences in your ads’ performance. Making one ad group for your brand and another for generic product searchers is a good start.
  • Track your conversions: Custom intent audiences are designed to generate direct responses. This means you need to diligently track the actual conversions you get from them.
  • Set up the right bids: Tracking the conversions you get from these audiences helps you not only choose the mode of ad bidding, but also decide how aggressive you can bid.

Following these tactics will make it easier to set up a custom intent audience-based campaign and integrate it with an ongoing search campaign.

Custom Intent Audiences’ unique attributes

Despite the similarity to search campaigns, video ad campaigns targeting custom intent audiences have unique attributes you should know. One of these is that they are not dependent on whether people clicked or engaged with your ad. Your audience lists are instead built based on your target audience’s original search efforts.

This makes custom intent audiences useful for retargeting audiences that did not respond to your initial search ads. Custom intent audiences can also help you capture new audiences, as they will even target audiences who use search terms semantically similar to the ones you assigned.

Another unique thing about custom intent audiences is that they work better with larger ad groups. This is because bigger groups provide the algorithm with more data to refine your targeting. You would also want to try using a larger number of keywords to better capture all the possible audiences for your video ads.

Different ad formats

Custom intent audiences will effectively work for different ad formats, but the ones that you should consider are:

These ad formats can be used for different marketing objectives, giving custom intent audiences greater versatility.

Using custom intent audiences for YouTube ad targeting can take some time to get used to. Once you become familiar with it, this option will give you greater flexibility in how you target and engage potential customers. Explore and learn how you can effectively incorporate it into your greater ad campaign.

YouTube’s Top Channels For February Show Interesting Trends

  • April 23, 2019·
  • 3775  Views·

The top YouTube channels for February are showing some interesting trends that video marketers will want to take note of. The strategies used by these top channels can help inform your own strategies so that you’re prepared to do what works now, not what used to work!

YouTube's Top Channels For February Show Interesting Trends

India on the rise

According to the data provided by video analytics firm Tubular Insights, the top ten channels attracted a total of 13 billion views. Those in the top four spots got at least a billion views each. These channels are:

  1. T-Series: 2.8 billion views
  2. Cocomelon-Nursery Rhymes: 2.6 billion views
  3. SET India: 1.4 billion views
  4. Vlad and Nikita: 1.2 billion views
  5. Like Nastya Vlog: 973 million views
  6. Kids Diana Show: 953 million views
  7. Badabun: 863 million views
  8. ZEE TV: 846 million views
  9. SAB TV: 796 million views
  10. ABS CBN: 775 million views

Tubular Insights’ data covered only those channels that primarily produce original content. The company noted that the top ten list didn’t change much from its January rankings, with only a few movements.

One of the interesting insights seen from the top ten channels is the rise of India-based video creators. The most viewed channel, T-Series, is run by the country’s largest music label. In fact, it is the most watched channel since 2018, attracting two billion views every month. The channel’s most popular video is this fun music video, which has gained 706 million views.

The three other Indian channels included in the top ten are SET India, Zee TV, and SAB TV. Like T-Series, these three channels are owned by major media outfits.

Tubular Insights said that the trend continued as you looked further down the top 100 rankings. Some of the most prominent inclusions were:

  • Goldmine Telefilms: #46
  • IndiaTV: #57
  • Aaj Tak: #69
  • Khandeshi Movies: #71

The analytics firm noted that many of these channels experienced a major increase in their rankings, moving up at least a hundred places. It explained that the boom could be attributed to the fact that India has the second largest number of Internet users, behind China, and they’re finally getting decent enough connections to watch YouTube videos.

Music engages viewers the most

Another trend Tubular Insights observed in its February data is the large amount of engagement that musical acts are getting. This might not come as a surprise, considering that the T-Series channel itself is tied to a record label while many of the other channels in the top ten produce their own music-related videos.

The trend is more prominent with individual artist channels. Some of the acts that experienced an increase in engagement rates during the study’s 30-day period are:

  • Ariana Grande: 2.9x increase over the average YouTube engagement rate
  • Marshmello: 3.2x the average rate
  • 1theK: 3.2x the average rate
  • BLACKPINK: 3.4x the average rate

The company added that K-pop is one of the regional genres that experienced significant growth in 2018. During this period, Korean acts like BTS and BLACKPINK have steadily penetrated the global scene, attracting audiences from different countries.

Taking advantage of these trends

Of the two trends Tubular Insights highlighted, the first one is more region-centric. This means that India-based video creators, or those that already have global reach, are in the best position to take advantage of it. That shouldn’t stop you from creating content that might be to the liking of Indian viewers. Study their preferences, and see how you can apply them to your videos. This will give you the opportunity to capture your first overseas audience.

Meanwhile, the increased engagement that musical content and artists are getting opens plenty of opportunities for marketers from different industries. Explore how you can include more music-related elements into your YouTube content. Collaborating with popular acts will also help increase your brand visibility, like this one that e-commerce site Shopee did with BLACKPINK.

The two trends highlighted by Tubular Insights’ February data illustrates the continuously changing preferences of YouTube’s global audience. Get this full report, and study it to know how you can ride the trends and get more viewer engagement on your videos.

How Jimmy Fallon Attracted 2.6 Billion YouTube Views

  • April 16, 2019·
  • 4310  Views·
How Jimmy Fallon Attracted 2.6 Billion YouTube Views

Comedian and host Jimmy Fallon proves that he is still king, not just of late night shows but also of YouTube, as he attracted 2.6 billion views on the platform in 2018, and nearly 11 billion in total.

Huge online viewership

The stunning reveal came courtesy of video marketing analytics provider Tubular Insights. Their data showed that Fallon’s The Tonight Show YouTube channel gained the views within the span of 12 months.

During that period, the channel uploaded a total of 1740 videos. Of these, 255 attracted at least a million views each. The most popular video uploaded, “Musical Genre Challenge with Ariana Grande,” gained an impressive 48 million views on its own.

Other videos that proved to be big crowd drawers were:

  • Kevin Hart is Terrified of Robert Irwin’s Animals: 27.8 million views
  • Jimmy Fallon and Kevin Hart Go Back To High School: 23.4 million views
  • Ariana Grande Surprises Fans: 22.8 million views
  • Avengers Infinity War Cast Sing “The Marvel Bunch”: 21.1 million views
  • Jack Black Performs His Legendary Sax-A-Boom: 21.1 million views

Musical numbers performed by guests on set are some of the most popular content on the channel. Having The Roots as your house band pretty much guarantees that you’ll have some good music from time to time! There are also skits done by Fallon and his guests, which generated plenty of audience interest over the year.

Fallon’s growing global audience

While 42.6% of The Late Night Show’s YouTube viewers are based in the United States, the larger portion of views comes from 75 different countries. The top five non-US countries where Fallon’s views came from in 2018 were:

  • United Kingdom: 65.9 million views
  • Brazil: 60.6 million views
  • Canada: 57.7million views
  • Germany: 35.4 million views
  • Australia: 31.0 million views

This does not come as a surprise, as Fallon’s show was also broadcast internationally even before his foray into YouTube.

The Tonight Show With Jimmy Fallon is also the fastest growing channel dedicated to a late night show host. It recently reached a milestone of being the first such channel to reach 20 million subscribers. This is twice the numbers achieved by other late night show hosts like Stephen Colbert and Jimmy Kimmel. In honor of the achievement, the channel posted this video.

Why Jimmy Fallon is a success

One of the reasons why The Tonight Show With Jimmy Fallon is popular is the kind of content the channel uploads. Many of the videos are select interview clips featuring celebrity guests. There are also the skits performed by Fallon himself. Quick-hitting musical numbers are also a frequent theme. This variety of content lets it capture a larger demographic across different countries.

The channel also uploads new content frequently. In fact, it uploads clips just a few hours after their respective episodes have aired on TV. This turns it into a secondary venue where viewers can catch up at their own leisure. The tight upload schedule also helps keep viewers engaged with the channel longer.

Jimmy Fallon takes full advantage of the shareability of YouTube videos. The clips the channel uploads are short and easily digestible by the audience, which also makes them ideal for sharing with others.

The show even carries this over to its other social media pages, posting shareable content like memes. This helps increase the reach of its videos significantly as more Twitter followers leads to more YouTube views when those videos are shared on his Twitter.

Jimmy Fallon’s success on YouTube is a great demonstration of how traditional broadcasters can leverage social video to grow their viewership. Watch his clips and learn more about his video marketing tricks while you laugh at his antics.

Will the Story Format Work on YouTube?

  • March 14, 2019·
  • 5053  Views·

In 2013, Snapchat introduced a new way to share one’s moments to the world. It was called Snapchat Stories. This “story format” became so popular that other social media sites made their own versions. In 2016, we got Instagram Stories. Then, in 2017, WhatsApp Statuses, Facebook Stories, and Skype Highlights were born.

Later in 2017, YouTube joined the story format bandwagon; the video-sharing website released YouTube Reels. However, critics and naysayers have questioned this move. To them, Reels represented YouTube’s cheap attempt to mimic Snapchat and Instagram’s success.

What is story format?

In a nutshell, the story format is a narrative collection of short posts, photos, or videos. The stories are viewed in sequence, either through a programmed delay or by manually moving to the next one.

Why did the story format become such a hit? Popular with young users, stories let people share life moments in snippets. The stories are short—they don’t exceed 30 seconds, and they only stay online for 24 hours. While stories expire after a day, it’s enough time for posters to preserve moments they deem worthy of being shared and for their friends to check the stories multiple times.

YouTube Reels

YouTube Reels signaled YouTube’s foray into the story format. In 2017, the Reels were initially launched on a limited release. They feature brief, rough videos of up to 30 seconds long. Like in Snapchat and Instagram, users can put stickers, filters, and music.

YouTube Reels’ advantages

However, unlike that of other platforms where the story appears on top of the app, Reels are viewed in a separate tab, making Reels less obtrusive. Also, users have the choice to view (or not to view) Reels of other users. Moreover, a Reel lasts more than 24 hours, a welcome feature for posters who want extended exposure for their stories.

YouTube Reels’ disadvantages

YouTube Reels suffer several drawbacks.

  1. The Reels have a flawed design where users can only comment with images and short videos. Not only does this feature reduces engagement, but it’s also inconvenient for users. Moreover, there are no options to swipe up or do video linking.
  2. As YouTube narrowed down Reels to content creators with at least 10,00 subscribers, YouTube missed the opportunity to boost Reels’ popularity. This is unlike other platforms who have their story formats available for general users. While acquiring 10,000 subscribers isn’t that hard, new users and small channels will have a hard time making their presence on a site as crowded as YouTube.
  3. Lastly, since YouTube has higher production values than other sites, expect content creators to have a slow upload on their stories.

At best, Reels is just a filler for YouTubers to engage followers between uploads of standard content. At this time, YouTubers should pay close attention to their analytics and see if they are being helped more by YouTube Reels, or another story format on a different platform when it comes to driving views and engagement.

Is the story format for YouTube?

The story format doesn’t fit with YouTube’s core brand. What really made YouTube so popular is that it has an exemplary collection of video content. That’s the YouTube brand—people go to it either to watch videos or to host their own. Name me one video sharing site that is as prominent as YouTube; probably, you’ll come up with maybe one or two.

Compare that to Instagram who is now ruling the story format space (it has overtaken Snapchat). It’s the go-to platform for light videos, sneak peeks, and never-before-seen footage. It’s successful in achieving the core purpose of the story format, that is, to engage and connect with users.

So for YouTube to try to compete with Instagram in the story format arena, it looks like the move is a big gamble. Though feasible, short-form videos are not what drives people to go to YouTube. Whether YouTube decides to move forward with the story format (through YouTube Reels) or to focus efforts on its core brand remains to be seen.

Facebook expands ad breaks while YouTube has new ad extension

  • March 2, 2019·
  • 4827  Views·

Facebook expands ad breaks while YouTube has new ad extensionIn this digital age, change is constant. That is why it is not surprising to find out that social media giants such as Facebook and YouTube are upgrading and expanding some of its features. And advertisers are the ones that will be affected by these new features.

Here are some of the upgrades that you need to know from these two social media giants.

Facebook Ad Break Expansion

Facebook continues to dominate when it comes to ads. Over the years, it has improved its ad system to better help marketers find their customers as well as for customers to only see ads that they want to see. Facebook’s technique and strategy proved to be effective as many brands and services continue to use Facebook advertising as one of their digital marketing strategies.

But despite the good things about Facebook’s ad system, there is still a lot to improve. And Facebook itself knows that. That is why it keeps on testing new features to better serve marketers. One of the features that they have been testing out is their Facebook Ad Breaks on videos.

Facebook has been encouraging advertisers to focus more on producing ad videos. This is because videos are more visual and engaging as compared to 2D images and other graphics and plain text content. Aside from that, videos are easy to consume. In just one click on the video, you get to see everything.

Facebook ad break is a good way to encourage advertisers and even Facebook users to produce more videos for the platform because Ad break is the process of earning money from videos. Videos will play and a break from the video will occur to give way to a short ad. Ad breaks are automatically added to Facebook videos you recently uploaded.

Facebook ad break is only available in certain countries. And now that they see its effectiveness, Facebook decided to open it to other countries. Now, Facebook added 14 more countries that will benefit from the ad break.

These 14 countries are Bangladesh, Hong Kong, India, Indonesia, Italy, Jordan, Malaysia, Philippines, Saudi Arabia, Singapore, South Africa, South Korea, Taiwan, and the United Arab Emirates.

The History of Facebook Ad Breaks

You will be surprised that Facebook has over 75 million daily watch visitors. With this engagement, it is only right to use this opportunity for advertisement. People are watching so you need to use this to promote brands and services. That is why Facebook decided to test ad breaks in February of 2017.

Then, they expanded, and in August of that same year, they tried testing it on Facebook pages. However, not all Facebook pages get to experience ad break. Only Facebook pages with over 10,000 followers and that have generated over 30,000 one-minute video view. This is reasonable since some Facebook pages do not have videos that Facebook can put an ad break on.

Also, the ad break was only available in five countries before. The first five countries to experience ad break are the United States, the United Kingdom, Ireland, New Zealand, and Australia.

Then, to be able to gauge its effectivity, they introduced ad break to more countries in different continents such as in Europe, Central and South America, and Asia. There were 21 countries in these continents that get to experience ad break that happened in September 2017. And now, Facebook decided to open it to more countries.

Why do you need to care about this? If you are an advertiser, it is a clear indication that Facebook wants advertisers to produce more videos.

YouTube: Ditching Call-to-Action Overlays

YouTube is still the king when it comes to videos. It’s also one of the social media giants that get tons of advertisements just by putting ads on most watched videos. But YouTube is not just about putting ad videos at the start of the video. It also has other ways for advertisers to market their product.

One of the traditional promotional strategies of YouTube is the call-to-action overlays that have been with the platform since 2009. These calls-to-action overlays pop in the corner of every YouTube video. While people are watching they can see these overlays and they can click it to see the website or the product being promoted.

And now, YouTube is ditching this ad feature and replacing it with a more engaging and clickable ad feature.

You won’t see any overlay on YouTube videos now, but instead, you will see a solid ad banner below the video with a call-to-action button. The new ad feature contains a logo, a title, a subtitle, and a call-to-action button. Advertisers can be creative in thinking of the best call-to-action button, to ensure that viewers will check out their website or their products.

However, this new ad extension will only be available for the TrueView in-stream ads. YouTube will soon apply it on bumper ads and discover ads.

This new ad extension is a good opportunity for advertisers and marketers. Because this new ad extension is said to have a higher conversion click.

This change may be a minor one and won’t really affect your overall YouTube or digital marketing strategy. However, this change can be a way to more upgrades and features when it comes to the advertising system of YouTube. And YouTube users and creators should watch out for more upgrades on the platform.

These are just some of the minor social media changes that you need to know. Whether you are a user. an advertiser,  or marketer, these new features and upgrades, minor or not, can affect your overall digital marketing strategy. That is why it is only right to check your digital marketing strategy every now and then to see if it will be affected by the new changes from these social media. Also, whether you like to use it or not, it is not up to us. Rather, Facebook and YouTube have the power to change their platform whenever they want and however they deemed it to be.

So if you are a marketer, better to watch out for these social media updates to make necessary changes to your digital marketing strategy or your social media plan.

 

Five YouTube Marketing Campaigns Your Brand Can Use

  • October 9, 2018·
  • 3908  Views·

The kind of YouTube marketing campaign your brand chooses to launch will be shaped by the culture of the brand, the goals, and objectives of the campaign, and your target market. For companies that never run a marketing campaign on the video platform, YouTube marketing can help you optimize their brand awareness and reach which in turn means more sales conversions.

Five YouTube Marketing Campaigns Your Brand Can Use

But apart from the obvious pre-roll ads, we all know YouTube for, what other kinds of campaigns can your brand run?

 

  • Marketing Product Placements on YouTube. Among the most frequent and efficient kinds of video marketing campaigns is incorporating a product, service, or even a logo into a video posted on YouTube that is often not directly related to your brand. By featuring a product or service of the brand on YouTube, or even showing the brand’s logo in a favorable light, a company can easily grab the attention of thousands or even millions of YouTube viewers and potential customers. The product could be a part of the set or logo placed on the screen.

 

  • YouTube Unboxing Videos. Unboxing videos are where a YouTube user will unpack a new product and explore the features of a product or even give viewers a quick tutorial on assembling or using the new item. Unboxing-style videos on YouTube are unbelievably popular and have become a preferred marketing strategy for many brands. These have some of the highest ROI of YouTube video marketing. Brands will often send a select package of their products to a YouTube influencer who then chooses how and when to unbox.

 

  • YouTube Tutorials, Demonstrations, Guides, and How-Tos. Working with a prominent YouTube celebrity or even a micro influencer,  to create a very instructional, demonstration, how-to guide, or tutorial is among the top ways for brands to get in touch with millions of engaged viewers while at the same time providing value to his or her subscribers and even global audiences. This is a hugely popular reason for people buying YouTube subscribers.

 

  • Vlog-Style Marketing Campaigns. For top personalities on YouTube, one of the most engaging and shareable ways of sharing is when they document an experience or create a video blog talking with subscribers. For brands, tapping the attentive followers of a YouTube personality, using vlogs can help them get exposed to thousands, if not millions, of online followers. Behind your brand and marketing campaign will be the personality of the Youtuber you choose to partner with.

 

  • Creative Video Marketing Campaigns. Engaging marketing campaigns usually involve integrating creative video idea about a product or service. Creative campaigns often show a different take compared with other types of video marketing campaigns. They are most likely to garner good engagement levels on the part of the consumers (such as likes or even social shares) and have a better chance at going viral on YouTube.

 

Tapping YouTube Influencers

Based on the tips above, brands have a good reason to tap into the fanbase of an influencer on YouTube to help spread the word about their product or service.

But finding the right influencer for your campaign can be a difficult path. Here are some tips your brand can use.

 

Filter Through Channels Immediately. You can look for YouTube influencers based on their views per video as well as engagement in terms of the number of comments, likes, or shares per video. You can also look at influencers based on the countries they are in and where their majority audience is based as well as the language they speak.

 

You can also look for influencers who talk about topics that may be relevant to the product or service you are selling. Their age and the tone of their videos should also match up with your brand story.

 

Look at Real-Time Analytics. You can tap influencers but see their real-time metrics first. Check if the influencer is the right fit for your video marketing campaign. For example, how consistent are the video views of the influencer? A product or service can look at the last 20 or 30 videos of a YouTube creator, and see the average views of his or her videos.

 

You can also look at the sponsorship density of the influencer’s account. How many of his videos are sponsored? You don’t want to partner with an influencer who may dilute your brand because they share all sorts of diverse brand stories. Seeing the number of sponsored videos will give products and services an idea of whether or not the influencer is a good candidate for your campaign.

 

Select the Right Influencers. You can select the right YouTube influencers for your product or service. Studying the right influencers on YouTube can be extremely time consuming and may only provide limited insight into your product or service. This means content creators and marketers should look for important data such as demographics, popularity, or influence of the YouTube personality.

 

One of the huge mistakes marketers commit in influencer marketing is underestimating the pull that top YouTube stars have with their audience and consequently the amount of money you would be required to pay them. It is crucial to know that YouTube influencers who have millions of fans can often cost as much as traditional media celebrities.

 

The influence of YouTube celebrities is just as engaging these days, if not more relevant than traditional advertising methods because Youtube content creators can engage and directly speak with their viewers. However, for brands and campaigns that are smaller, the huge costs of YouTube stars make collaborations quite an impossibility. These companies should focus on fostering relationships with micro YouTubers as a means of building brand awareness through the video platform.

 

Micro-influencers often have a high value and return on investment than expected because they have small but very dedicated fanbases.  Partnering with a highly relevant micro-influencer on YouTube is a good way to have a good break into the video influencer marketing landscape. At the same time, tapping a YouTube influencer who is an expert in a niche means not spending the large financial investment that is often budgeted to work with the more high-profile, established influencers.

 

So What is Next for Businesses?

After you have selected the best YouTube influencers for your video marketing campaign, the product or service will need to begin the influencer outreach process and negotiate a mutually beneficial brand deal.

Following these considerations should help products and services by selecting the right YouTube influencers and marketing to promote organic conversations that will result in shortened and better sales cycles as well as lower acquisition costs.

 

Conclusion

So what do you think of the tips here? Join us in our conversation.

make money on youtube

New Ways To Make Money On YouTube Announced: Channel Memberships, Merchandise, And Premieres

  • June 22, 2018·
  • 6267  Views·

YouTube is announcing fresh ways to monetize and get revenue on the platform. After the successful launch of the Super Chat feature last year, YouTube decided to focus on providing more ways for its valuable creators to make money on YouTube.

New monetization on YouTube: Channel membership

This is a new feature that will be welcomed by creators. YouTube is rolling out a new channel membership feature that will be available for every eligible account with over 100,000 subscribers;

“With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive live-streams, extra videos, or shout-outs.”

According to YouTube, creators have already been experimenting with this update, and the results are positive. The traveling duo Simon and Martina have been using the Channel Memberships option to create a miniseries exclusively for their members.

make money on yotube channel membership buttonChannels with this program will be able to earn revenue when their viewers purchase public badges, emoji, and access the creator perks offered by the channel via monthly recurring payments. Channels without it, because they don’t have 100,000 subscribers, have their work cut out for them. Start reading about ways to get more subscribers now to meet the 100,000 goal!

Channel Memberships instead of sponsorships

If you already had the “Sponsorships” feature on your YouTube profile, then this is the same thing. YouTube confirmed that this is actually the same feature and that only the name will be changing in the upcoming weeks.

make money on youtube channel membershipsAccording to YouTube, the “Sponsor” symbol, will soon be replaced with Channel Memberships;

“A select group of creators have been using channel memberships under the name sponsorships. We want more creators to continue to find different ways to earn money from sources other than ads. We believe that changing the name to memberships will make it more broadly appealing to both creators and viewers.”

YouTube announced that the name change was going to take place in late June or August 2018.

New monetization on YouTube: Merchandise

YouTube creators have been using YouTube to sell their merchandise for ages. Now, YouTube has revealed a more convenient way for creators to sell merchandise right from their channel.

From t-shirts to mugs, to posters; creators will have the chance to individually customize their merchandise. This update is already available for all eligible U.S.-based channels with over 10,000 subscribers, and YouTube plans to expand the tool to more creators around to globe soon.

If your channel doesn’t yet have 10,000 subscriber, spending a little bit on buying subscribers with well-reviewed sites can get you over that hump. You can start earning money faster as even small audiences can spend a bit if they’re dedicated.

New monetization on YouTube: Premieres

This update will vastly improve content uploading on YouTube. With “Premieres,” creators will have a new and better way to create content and upload it on the platform. Basically, with Premieres, creators will be able to debut pre-recorded videos as a live moment;

“When creators choose to release a premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is one theater together watching their latest upload.”

The Premieres will also unlock new revenue streams. Creators will be able to use the Super Chat feature on traditional YouTube videos and also utilize the Channel Memberships (Sponsorships) perks that were previously only available on live videos.

This will be an excellent feature to use when you want to show an exciting new video to your fans and share the premiere moment together. Premieres have started rolling out to creators yesterday and will be available more broadly soon.

New ways to make money on YouTube

It looks like YouTube is taking its competition seriously. With Facebook and Instagram making efforts to compete with YouTube, it is up to YouTube to keep its status as the number one video-sharing platform. Their response couldn’t have been better:

  • Channel Memberships for ongoing funding.
  • Improved merchandise options for one-time purchases.
  • Premieres to make money with the debut of each video.

All of these updates will be gladly accepted on the platform and will improve the overall user experience. Creators have been looking for more ways to make money on YouTube, and now they’ve got them. A good move by YouTube, indeed.

youtube creative suite

YouTube Creative Suite: A New Tool For Marketers To Make Better YouTube Ads

  • June 21, 2018·
  • 3978  Views·

YouTube is releasing its new YouTube Creative Suite marketing tools. They say that these tools will help marketers deliver a more engaging ad experience for their audiences, and allow them to more easily accomplish their marketing goals.

YouTube Creative Suite video testing tools

The site announced the new suite in an official blog post on Wednesday. The YouTube Creative Suite is comprised of several tools that will focus on providing better video insights for brands. These insights, YouTube said, will help them improve their campaigns’ storytelling.

Video Experiments is the first of the new tools. It allows brands to test their Google Adwords video ads right on YouTube. The tool lets marketers measure the effect of content on metrics like awareness or purchase intent in real time, offering you real ways to get more views.

Video Experiments is intended as an alternative to using focus groups to measure the above metrics and lets you conduct your tests in a real ad environment. The service is set to roll out for beta testing later this month.

Video Creative Analytics

Meanwhile, Video Creative Analytics will help you keep track of the various elements of your video ads and build better reports on creative performance. It lets you include audience segmentation in your retention reports. This gives you a clearer picture of how your videos attract different audience groups.

YouTube will also introduce the ability to annotate sections of your videos, like logos or product shots, later this year. The feature will show the percentage of your audience who saw these elements. This helps you track the impact various video elements have on your campaign and refine them.

Improving video storytelling

Rounding up the YouTube Creative Suite are the Director Mix and Video Ad Sequencing tools. With Director Mix, you can break down a video ad into its components, such as video, text, and key message. You can then easily rearrange these elements into different video combinations based on the context or audience that you want to capture. The tool is currently in alpha development.

The Video Ad Sequencing tool, on the other hand, lets you string a set of YouTube ads together and create a coherent story in many different ways. The feature could also be used to share your product message through multiple pieces of video content. Video Ad Sequencing is also currently in alpha testing.

Using the YouTube Creative Suite tools

YouTube revealed that several major brands have already been using the individual tools in the YouTube Creative Suite to enhance their online advertising campaigns. 20th Century Fox, for instance, relied on Video Ad Sequencing to create story-driven promotional ads for The Greatest Showman, such as this one.

Meanwhile, Kellogg’s took advantage of Director Mix to create more personalized YouTube ads for its Rice Krispies Treats. The campaign resulted in a 4% increase in product sales.

These companies highlight the advantage that YouTuber Creative Suite offers. By using each tool, you can better dissect your YouTube video campaigns and see which elements work best. This will help you build better ads around these elements.

Creating YouTube ads

Check out what each tool in the YouTube Creative Suite has to offer as they become available. They will be rolling out slowly over the next few weeks. Start experimenting with them right away, and you will definitely find them handy when creating the perfect YouTube ads for your brand.

 

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