How To Use YouTube Ads: A Basic Guide

YouTube boasts of over one billion users, a figure that reflects one-third of the total internet users. Statistically, there are over 1 billion videos consumed daily, with every user averaging 40 minutes of view time. Hence, it’s no surprise that the vast majority of YouTube users fall within the age of 18-39. 

In addition to that, most business owners are beginning to leverage the platform to achieve their marketing goals. This includes increasing sales, getting more subscribers, or getting users to sign up to your email list.

Best ways to optimize video for YouTube search

Getting Started With YouTube Ads

Even though using YouTube for marketing purposes seems a bit vague to most marketers, taking advantage of this video platform holds a lot of promises to your business. Since few marketers are leveraging on this platform, the level of competition is quite low, thereby guaranteeing more success.

If you’re one of those looking to take advantage of this search engine to achieve the marketing goals, you will first need to learn how YouTube Ads works as well as different kinds of Ads available. In this write-up, you will learn everything you need to know about this platform as well as how to set up your first campaign.

YouTube Ads: Where To Start

YouTube advertising is simply a way of promoting your videos through paid advertising on YouTube to increase reach. YouTube Ads takes the form of short videos playing in the middle of another video or videos showing up on search results. 

Just like Google Ads, YouTube Ads are of different types. Just like Google and Facebook Ads, where promotion is grouped based on objectives, YouTube Ads work similarly. You can either choose to promote your video using Trueview Ads, Non-Skippable Ads, Bumper In-stream Ads and lots more.

TrueView and Non-skippable Ads remain the most popular option among users. Hence, we will be taking a detailed look at how both works.

How does Trueview Ads work?

This is the most popular advertising format, and it’s easy to see why. It produces the best results, which explains why viewers prefer it. One thing about this type of advert format is that users will only have to watch for 30 seconds. It’s usually inserted into short videos, and users can choose to watch or skip the video.

The video can be inserted at the beginning or middle of a Video but plays for a few seconds before the Viewer is allowed to skip. The good thing about this type of ad is that the advertiser is only charged if the Viewers can clock 30 seconds watch time. If the view doesn’t, advertisers can save their money.

The length of Trueview In-stream Ads depends on the total length of the video it’s inserted in. Videos of 12 minutes can contain a Trueview ad of 30 seconds, while that of 30 minutes might have a video ad of 1 minute.

Now there are two categories of Trueview Ads, and they all work differently. The first is discovery Ads, and the second is In-stream Ads. Discovered Ads show within the search results and comes with an image thumbnail.

Non-Skippable In-stream Ads

Non-Skippable In-stream Ads is similar to Trueview In-stream Ads except that this one isn’t Skippable. Viewers are forced to watch the Ads to the end before proceeding to the next video. Viewers have less control over these Ads; hence, it poses a lot of risk to advertisers.

Non-Skippable Ads are popular and are usually positioned to stream in the middle of a video. Presently, the duration of Non-Skippable Ads is lesser than Skippable Ads. While some Trueview Ads can take as long as 30 seconds, Non-Skippable Ads only last for a maximum of 20minutes.

Unlike Skippable Ads, advertisers are charged on a CPM basis when it comes to Non-Skippable Ads. This means advertisers pay a certain amount after reaching a thousand views, but the success of these campaigns depends on your targeting.

Getting the views you want does not matter; the real issue is to ensure your marketing goals are realized. Hence, targeting and conversion matter more when it comes to Youtube Ads.

Creating YouTube Ads

Upload Your Video To YouTube

First and foremost, you will have to create a video for your campaign. Before creating your campaign, ensure your video is uploaded to your YouTube account.

Launch Campaign On Google Ads

Create a campaign via Google Ads. If you do not have a Google Ads account, create one before proceeding to this step. Once you’re in Google Ads, click the option that says “All campaigns” and tap on the (+) icon to create a new campaign.

Now, you have to choose which format you want your ads to appear. For YouTube Ads, choose “videos” from the list of available options.

Edit Campaign

Here, name your campaign using a phrase that describes what the campaign stands for. Next, proceed to set your budget by choosing the average amount to spend daily.

It’s better to start small and slowly increase your ad budget as soon as you start seeing results. Also, select a start and end date for your campaign before deciding where you want your ads to be displayed.

Select Your Audience

This session is where you have to narrow down your targeting to your ideal audience. Start by typing in a keyword that defines your audience. For Instance, if your product is about getting a flat tummy, you can start with the keyword “weight loss.”

Use the demographic option to define your audience’s age, location, gender, and relationship status.

Add Marketing Video

To make things easier, ensure you’ve uploaded your video on your account before proceeding to this step. Use the search bar to search for your marketing video in the Ads creative session. Once your video shows up, click on it to select.

Lastly, select your video format from the Menu presented to you. Most advertisers prefer Trueview In-stream Ads and Non-Skippable Ads, but your options aren’t limited to just these two. If you’re choosing Trueview In-stream, you will have to add an image as your display banner.

Select the image you want and click “save,” then continue to Ads.

Your video will be reviewed and, if approved, will go live.

Conclusion

YouTube Ads leverages on Google Ads to create its campaign. Hence if you already have an idea how Google Ads work, creating a YouTube Ac shouldn’t be an issue for you.

How To Garner More Views: The Perspective Of a Dozen Of Marketers

Want to get more YouTube views, even if it means paying for them? Don’t worry, there are other ways!

We could all agree today that, video is simpler to film, less expensive to deliver, and simple to gauge. Anybody can record an astoundingly great video by only using their cellphone, toss in some effects using apps you can download and promote it on social media platforms where the video can be uploaded. Video is all over the place and this is the reason such huge numbers of businesses occupy your online feed with videos.

Based on research, approximately 41% of advertisers state they upload new videos on their own channel on YouTube each week, approximately 36% states they upload videos monthly, while the other 23% state they upload videos, but occasionally.

How To Garner More Views The Perspective Of a Dozen Of Marketers Fast

There are such a significant number of videos and YouTube channels to view that it’s turned out to be much harder for a brand to stick out. Just like before, advertisers search for approaches to separate themselves on the content to discover a crowd to be their audience.

We requested that advertisers share what number of perspectives videos get.

25% of advertisers state their YouTube videos get an average of up to 5k or more views.

The question is, what can advertisers provide to drive audiences to watch their own videos? We surveyed many advertisers to discover. This is what we realized:

Distribute Worthy Content to View

It is stated by Jake McKenzie of a Shop of Accessories for cars that the best technique for driving more people in watching your YouTube videos is having a one of a kind content. The saying, “the early bird gets the worm” it the best to describe what you need to do. If you are the first one to conduct a review on a product, you can rack up more views.

Jam Campus’ Andrew DeBell defines two objectives to consider for his videos. Entertain and Educate. When creating videos you must consider just one or better if both categories to increase views for your videos. You have to plan the content you put in your videos, involve keyword searching, understanding other companies on the same content, have great new ideas. 

Use Paid Ads to Rank your Videos

Digital Filmmaker’s Slavik Boyechko stated that videos profit from leveraging. But it requires a little push to make it snowball. He discovered that the first paid boosting is adequate to get the show on the road. The distinction within a video getting a lot of views and a video that doesn’t get views is only $75.

Profitable Promotion from Google Ads

Robert Donnell of P5 Marketing, explicitly referenced Google Ads. He stated that their go-to strategy for directing people to recordings is Google Ads. Their YouTube advertisement promotion that are video-based direct people to our customer’s video for around two pennies for each snap.

Also, the CEO of Brian Carter Group preferred to use Google Ads. Their preferred method to get a huge amount of YouTube views for themselves and customers is Google Ads. Google possesses YouTube and gives you a chance to put the advertisements to demonstrate your YouTube recordings to individuals, alongside a connect to whatever size you need.

The Brian Carter Group’s expense per view amounts to 6 pennies each, yet they acquire them only under 1 penny for each view. Carter also added that requesting subscriptions and having end cards will help increase the total of your subscribers.

How To Garner More Views The Perspective Of a Dozen Of Marketers

Promote Videos Organically

Brandish Insights’ Josh Braaten urges advertisers to do the only thing advertisers were instructed never to do is to send the viewers from your site.

Promote your videos on other social media platforms, on a blog post, send it on newsletters, or any place you could think of that can get you, potential viewers. Don’t stress if you don’t get enough visits, because if the effort pays off, you would gain more than lose some.

BLOOM’s Ana Cvetkovic added that you can’t just upload it and stop there. You need to share it on every social media. Do it not just once, but many times.

Use Social Media

Kettlebell Kings’ Jay Perkins utilizes the Instagram followers of their company that has a total of 80,000 to acquire a greater amount of YouTube views. The company uses Instagram in sharing a clip of videos using its products. This method made them gain a clickthrough rate of 10% whenever they advise followers to look at a fresh post. 

Eric Simons of Hyper Projector suggests another social stage media platform which is Reddit. Snap an interesting frame that will gain the attention of the people from the video and post it. If it raises curiosity, then you did a good job.

Comment it!

A very straightforward approach to gaining views for your video is to discover websites that are significant and there you can comment on the link of your video. In that way, you can get additional views that will surely help rank your videos. 

Video with a Good Description

Rebrandly’s Seán Connolly prescribes to focus on your titles, thumbnails, and tags.

Thumbnail: Primary component of your video that gets looked up by a potential watcher. It must be captivating and intriguing for the watchers. Apply the term “less is more” when making thumbnails.

Title: Be certain to concentrate on your primary keyword. Make the keyword a priority and craft the title around that keyword.

Tags: Tags are in every case unimaginably significant. Tag every significant content that may help your video to rank up. Just keep in mind that you don’t need to tag too much as it may cause your video’s performance.

Make sure that your title and thumbnail sync in, it should work as one. The decision making of a viewer depends on looking at your thumbnail, and then title, and getting back to your thumbnail. Remember to spark their curiosity regarding the thumbnail and then give the details using the title.

Include Important Details

Colibri Digital Marketing’s Andrew McLoughlin suggests making the full description as though they were small scale blog entries. In that way, you may clarify what the video you have created is all about, and you may incorporate keywords that can rank up your videos. Then, your video at that point be significantly more liable to appear in searches, and you’ll see your views increasing.

SEO Hacker’s Sean Si stated that you need is making appealing, cutting right to the chase titles to stand out. Viewers already decided on what they are looking for, all you need is to ensure your video is discoverable. And by achieving that, you need to use appropriate keywords and displaying the primary thought on your titles.

Streamline Your Video

Make sure to consider YouTube to be a different web search tool. The best way is to establish a solid SEO for videos. Pick a keyword that alludes to the video. The keyword should continue in the video title, depiction, and tags. Alongside the Main keyword, ensure that the supporting keywords to be likewise profoundly searched.

Anvil Media’s Kent Lewis prescribes fusing pertinent keywords into the title, descriptions, and record name. Also, use an audio podcast, syndicate your video in social media accounts, and transcribe the video.

Mackenzie Thompson stated that the rank in recommended videos by duplicating the tags of prominent videos that can be connected with your video. 

Incorporate Other Content with Your Videos

A statement given by Joe Sloan of Jurassic Sands, the best way we have observed is to gather a greater amount of views on your YouTube videos is to blog it around every particular video or a sequence of videos. You need to ensure the videos are included on pages to enable you to give more SEO to enable them to wind up found.

TakeLessons Live’s Jessica Dais has the same argument. You need to utilize your current content by implanting YouTube videos on significant blog entries for an instant ranking. Thusly you’ll get more value for your money on the traffic the site gets. 

Make a Plan

There is one thing the advertisers conceded to, you need to place in the effort to expand the views on your YouTube videos.

It may be using keyword inquiry, social advancement, advertisements, or some other techniques. But it will require some serious energy.

Storyboard Media Group’s Michael Hammond dispensed an overview for the video’s content technique, to help capitalize on your videos:

  • Advise on “how-to, reviews, clarification, product unpacking, tutorials.” 
  • Be sensitive, having energy and optimism is better. 
  • Understand your Audience 
  • Be sincere and relatable
  • Give individuals the thing they are searching for, they need to watch what you need to state, in contrast to a run of the mill advertisement on the other channel, center around quality. 
  • Make a paramount slogan or keyword with great scripting and strong message. 
  • Have a longer duration of the video. 

These are some of the strategies you may use to gather more views. Keep in mind that these methods require time and effort. Good luck with your journey!

The World of Fake Views

Next to Google, a greater number of people search on YouTube than on some other site. It is the most well-known social media platform among young people. YouTube is prevailing over monster companies like Facebook and Instagram. Gathering billions of views daily, YouTube helps spike worldwide social sensations, bring forth vocations, sell marks and advance political programs. 

YouTube Views

Martin Vassilev brings home the bacon selling phony views used by aspiring entrepreneurs on YouTube. Telecommuting in Ottawa, he has been selling views rounding about 15 million and counting this year, making progress to get up to $200,000 or more. His site, 500Views.com, associates clients with administrations that offer fake views and likes produced by PCs, not people. At the point when a provider can’t satisfy a request, Mr. Vassilev like an advanced switchboard administrator rapidly associates with another. 

He also stated that he can convey an unlimited volume of views to a video. Even if they try to cease it, he knows another way around. YouTube is now at struggle as to which are true views, just like various social media platforms.

Fake views can destroy the reputation of YouTube by controlling the digital money that signs an incentive to clients. Even if the fake views speaks to only a modest portion of the whole count, it still has an impact by misleading shoppers and advertisers. With the concerns of fake viewership, The New York Times inspects how the market functioned and tried YouTube’s capacity to gain control.

Expanding fake views disregards YouTube’s terms when it comes to administration. Be that as it may, Google looks for purchasing views shows up to many locales offering “quick” and “simple” approaches to build a video’s viewer count by 1000 or up to 1,000,000 or more. And sites that offer views appear in Google Advertisements Search. To know if sites are working, a New York Times journalist requested a large number of views from various different companies. In about two weeks, the entire purchases were fulfilled.

An organization that has the ability to do it was “Devumi.com.” As per the records of the company, it gathered more than $1 million or more in the span of three years by marketing almost 200 million YouTube views. From the span of 2014 to 2017, those requests were finished in weeks, however, those for a count of a million or more views will take a longer time. Remember that a company that offers cheap and quick rise of view count is not offering genuine viewership. 

Devumi has a variety of customers, from media organizations, filmmakers, a political advocacy group, and also the video head of “The New York Post”. Even musicians buy views in hopes to be and appear popular. Some companies buy views in hopes that real people would watch their videos.

A Doctor learned the hard way of buying fake views. Dr. Judith Oppenheimer was charged $5,000 to promote her book in hopes to make it into the mainstream. The video soon garnered Fifty-Eight thousand views by using Devumi, but the sales and book deal never happened. 

People who patronize fake views rely upon the continued advancing strategies to convey views, including computerized traffic and pop-under videos on clueless clients’ PCs, yet YouTube says it has viable procedures to shield against these methodologies.

YouTube’s Director of Product Management stated that fake views were a problem for many years. YouTube’s systems are constantly monitoring videos, and the team of anti-fraud often buys fake views to figure out how fake view sites operate.

According to the company, at a certain point in 2013, YouTube had as much traffic from bots taking on the appearance of people as it did from genuine human visitors. A few YouTube employees dreaded this would cause the misrepresentation of the fraud detection system, characterizing fake views as genuine or the other way around. Thus, the term “the Inversion” was made. In any case, the difficulties are still very significant.

In any case, fixes were made that mitigated the fake views surge, which YouTube said came about because of an attack against the site. 

The fight opposing fake views that continues until years later. YouTube would not unveil the number of fake views it obstructed every day, YouTube groups attempted to keep them to under 1 percent of the totality. All things considered, with the site enlisting billions of views daily, a huge number of fake views could still get through day by day. 

Control check of views will still be a problem as long as the popularity and views of videos are the money makers of YouTube.

GENUINE CASH, BOGUS VIEWERS

Mr. Vassilev took around a year and a half to go from being under the care and living with his dad in Canada to purchasing a white BMW 328i and his very own place. 

By the end months of 2014, his site was on the main page of Google for purchasing YouTube views, satisfying up to 200 requests per day and acquiring not lower than $30,000 every month. He did not believe at first that he could gain that much money online. 

A representative for Google, which is possessed by a similar company as YouTube, said that websites selling fake views are pertinent, yet that there was still an opportunity to get better.

Mr. Vassilev avoided naming his customers yet he said that numerous requests originated from advertising or marketing firms. 

Today, he takes care of most requests using SMMKings.com, a discount provider who is run by Sean Tamir, that charges Mr. Vassilev about a dollar for a thousand views, which Mr. Vassilev exchanges for $14, tossing in 100 free likes.

A few times each year, YouTube modifies its detection system in an attempt to disturb fake views. However huge numbers of the websites were able to adapt to the changes occurring when The New York Times made a large portion of its buys. Providers stated that they can evade on the updates of the system by causing their traffic to show up increasingly humanlike, which originates from clients with previous views. 

Carlton E. Bynum II, a provider, utilizes advertisements to draw in clients. He gathered more than $190,000 in income this year yet spent over $110,000 in advertisements that showed up at the top search of Google, as per budget records. GetLikes.click, the site of Carlton, runs an office in Houston, selling views from YouTube just as social media platforms, Instagram followers, Twitter supporters, like on Facebook and Plays from SoundCloud.

Google does not permit advertisements with terms like “purchase” or “buy” when it comes to YouTube views. Prior to Mr. Bynum’s selling of views, he was purchasing it for himself. After he was released from the Marine Corps a year ago, he started doing product reviews using YouTube as a platform and taking a cut when guests buy utilizing his links. The views he purchased would regularly make his videos rank higher than his rivals. The impact would snowball, the videos he uses would pick up traffic through inquiry, and he would get more income. He said that it worked great that he can get views in a day and likes only hours.

Mr. Bynum wanted to believe that people do watch his videos, but there is a possibility that he is wrong and it’s bots that watch his videos. But still, his video ranks.

Mr. Vassilev, who additionally said he utilized fake views to build up the ranking of videos that promotes his websites, makes no affectation that what he is selling is bona fide viewership. It is just impossible.

BROKEN PROMISES

A retired English and Psychology professor, Elizabeth Clayton, was promised a simple and effective way to sell her book. She was offered to pay Hancock Press $4,200 in exchange for publishing her independently published poetry. The company stated that online promotion can guarantee her sales. She was then hopeful because she has been publishing her poetry for seven years and was not happy with the sales of it. One royalty check was given to her for only the sum of not higher than a $1.50, another one was lower than $1. She pursued Hancock to post two videos, costing her $8,400, and telling her that if she got a specific amount of hits, she could gain a certain sum.

Rather than marketing the self-publish poetry, Hancock Press paid a total of $270 for 50,000 plus views from Devumi for every video. The views, in the long run, came to around 60,000, yet, there was no influx of revenue. Ms. Clayton was not getting information about the viewers who watched her videos and starting to suspect that something is not right. 

The 92-year-old CEO of the Hancock Press, Wayne Hancock, believed that the views are from real people. That is how Devumi markets its views. 

Mr. Hancock’s daughter, who helps run the business, rejected Ms. Clayton’s reports and the Devumi receipts as fakes. 

Devumi records demonstrate that Hancock Press was spending about $26,000 more than three years, acquiring 5,000,000 or more views for their 75 clients. Six other clients of Hancock are also facing what Ms. Clayton is experienced.

Devumi was quiet when they have demanded comments. The company was under investigation after The Times reported that the company also sells fake followers on Twitter.

Numerous Devumi customers originated from the music business, where purchasing fake views is observed as essential. The vice president of Billboard stated that YouTube is one of the chief sources of music and a significant indicator of trendy music and popularity. 

Aleem Khalid, a new artist, employed a promotion company, named Crowd Surf in 2014. He stated that the firm purchased 10,000 views for each of his three videos without even knowing. They have somewhere in the range of 11,000 and 45,000 views. He also stated that at first, he believed that all views on social media platforms were genuine, but now he feels like its all fake. 

Other people who depended on Devumi said they were shocked at the organization’s strategies. Ami Horowitz, a filmmaker, purchased 10,000 views for a video he showed up in entitled, “What We Learned at the People’s Climate March”, the Koch brothers’ political influence group YouTube channel called Americans for Prosperity. Mr. Horowitz, who is regularly a guest on Fox News, additionally purchased views for a video pertaining to the challenges in Ferguson, Mo. 

He stated that he had trusted Devumi worked like a traditional web advertising. In any case, “it wasn’t what we expected,” he stated, adding that he will never utilize Devumi or with similar delivery of service again. 

FAKE DETECTED

YouTube’s team of engineers, analysts, and data scientists are continually improving in their capacity to battle what Ms. O’Connor calls a difficult problem yet the attacks have persistently gotten more grounded and more refined. 

A New York Times columnist gave YouTube videos in which he had purchased views, the company stated that the sellers had abused two vulnerabilities that had just been fixed. Soon thereafter, the journalist purchased more views from six of similar sellers. The view tally increased gradually. After seven days, everything except two of the sellers had fulfilled the amount needed. 

Looking closely, YouTube still misses videos with fake views. A Google report from 2017 regarding the disinformation during the 2016 electoral race took a gander at RT’s YouTube channels, presuming that there was no proof of manipulation of the platform or policy infringement. Yet The Times found out lately that an RT representative purchased fake views for the electoral videos used in 2016, which YouTube recognized it didn’t identify. 

A reporter for RT, named James Brown had obtained an approximate 300 likes and 30,000 views in total over three videos that concentrated on issues including homeless and migration in Europe. Mr. Brown stated that he trusted Devumi that the views are from genuine people. An RT representative said the organization was ignorant of the purchases and was leading an inner review. 

View-selling websites keep on publicizing with an evident exemption. A post on the YouTube Creator Blog cautioning clients against fake views has various remarks connecting to view-selling websites. 

Mr. Vassilev pointed out that the only way YouTube could eliminate fake views is to remove all the view counts. But he also stated that by doing that it would also defeat the purpose of YouTube.

Tips On Boosting Views For Your YouTube Videos

Youtube is a worldwide platform for videos concerning anything you would want to know. It is now the search engine next to Google. Nowadays, you can earn money by producing and posting videos on YouTube, but it would be a challenge for you to gain views as numerous people do the same. 

You need to have 1000 subscribers and a total of 4000 hours of videos watched within one year, for you to be able to earn money using YouTube.

TIPS ON BOOSTING VIEWS FOR YOUR YOUTUBE VIDEOS

To gain more views, your content alone is not enough, you should think of other methods to achieve your goal. And, that is what we will talk about. We have a total of 14 ways on how to get more views. Let’s get started!

1. Usage of Intro And Outro videos

What is an Intro and Outro video? Intro video is a 10second clip that runs at the start of the video. It should showcase what is the video all about. While the Outro video is a clip at the end of your video which you use to request likes and subscriptions from your audience.

Having both as part of your video will greatly boost potential viewers or even subscribers.

2. Making a Good Video Title

Always make your title “Catchy” to gain the attention of viewers, it is essential to have a good title. You need to utilize keywords and include it in your title, in that way, it will rank up your video to make your video more searchable.

Be mindful to consider these tips for creating a good title:

  • Use Keywords
  • Make it Straight to the point
  • Make it alluring
  • Provide the current year of the video
  • Using Case
  • Utilize Power Words such as Smart, Best
  • Use Emotional Words such as Lovely, Sensual

3. Video Tagging

Video Tags are the next essential thing in a video. The purpose of these tags is to be able to make your video be searched in the first 50 searches on YouTube.

When making tags, you may take advantage of using the maximum amount of 500 keywords in a video. If you can exercise on putting even 5 to 10 keywords, it would help your video to be seen frequently.

These aware of these tips for video tags:

  • Use of Main Keywords
  • Use Various Keywords
  • Use Unique Keywords
  • Use tags applied in other high-ranked videos
  • Always put your brand name in all of your videos

4. Interview Influencers In Your Niche

Making an interview with a famous personality that is related to your niche will boost your views remarkably. It is beneficial for you and a great way to promote your channel. 

5. Providing a series of Good Thumbnail

In the form of the videos presented by YouTube, the thumbnail is the most essential part. It is what a potential viewer looks to find what is in the video.

Here is what you need to know when choosing a thumbnail:

  • Choose a picture with a resolution of 1280 x 720
  • The picture needs to be under 2 MB
  • Use the format of JPG, GIF, BMP and or, PNG
  • Consider an aspect ratio of 16:9

6. Using Call To Action

Call to Action is when you request the viewers to like or subscribe to your channel and even share your video for those who they think needs it.

It is an effective way to increase potential followers on social media.

7. Creating a Playlist

Creating numerous playlists and putting your videos on other various playlists will dramatically enhance your views. 

These tips would help you with creating a playlist:

  • Make a creative title of the playlist
  • Make an elaborate description and input keywords
  • Upload identical videos in one playlist
  • Put a video under many playlists

8. Get your Channel Featured

This method may bring home the bacon for increasing the viewers and subscribers. 

With this method, you need to have a contact or you may contact a celebrity or a famous YouTuber and make them place the link of your channel under the featured channel. This would surely make your potential viewers and subscribers skyrocket.

To achieve this, you can either ask a friend or pay an amount for the famous YouTuber. Keep in mind that the person you are aiming needs to have the same niche as you are because it would be advantageous.

9. Collaboration with Other YouTubers

It is a smart move to team up with other YouTubers, you may combine each of your viewers to have potential viewers. This is a favorable situation for both of you.

10. Using Google AdWords

This is a paid platform but it grants more views for you. If you are going to use this method, make sure that the content and quality of your videos are very informative and pleasing.

11. Create a YouTube Community

This is an easy step to also garner views for your videos. All you need to do is to locate and click the +icon to create a post on the YouTube Web or App.

After that, type the message you want to convey and link your video that you want to be promoted. Adding images or polls would make the community more lively. The community may also leave a like or post a comment which can help bigtime for communication between you and your audience.

12. Learning from YouTube’s Creator Academy

YouTube is not all about uploading videos, there are more than meets the eye. You may want to learn what can you do more on YouTube.

By using YouTube’s Creator Academy, you may learn new techniques and hacks to be savvier using YouTube.

13. Utilize Social Media Channels

Make sure to promote your channel and video to Social Media Platforms such as:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest

In this way, you have a better opportunity in sharing your videos and gaining more audiences outside of YouTube. Share your videos frequently. 

You can also use “Hashtags” so that it may add chances in making your video be discovered.

14. Blog about your YouTube Channel

Do not forget to make a blog about your YouTube videos. With this, you can earn money both ways, through blogging and vlogging.

 I hope this can help you achieve your goals as a YouTuber. There are certain ways to promote your videos on YouTube, these are only some of the techniques you may use to help you gather more views.

Were 1930s Films different from YouTube Today?

One thing that remains constant is change. It is evident that everything changes over time, whether noticeable or not. Human beings have perfected the art of development, of course, with the help of machines, so much that things could change overnight. Let us call it transformation. If there is one niche field that has experienced the power of change, it is the film industry. Actors and actresses, producers, managers, and the way they do their thing has had one major time shift that we may not even begin to compare the past and the present in this noble industry.

Think of 1930, and think of what it meant to be a film star then. Think of how the stars then, were treated with extremely high levels of respect and adoration, and how they live on even after years of reigning in the industry. At this point, we want to blame it all on technology, because it is around it that everything is revolved.

VIEWS

The stardom in the film industry was perfect in the past years, built on firm stands and morals, which were paramount in maintaining the public image and status of a star. Back then, things were real and genuine, natural to the core, with the beauty beheld by every onlooker. If you want to feel the point, please watch a movie or two from the Barbara Stanwyck collections; it is all locked away there.

Manual versus Technology

We do not want to make the 1930s stardom seem backward. That is why we are calling it natural and authentic. There were no exaggerations in make-up, dressing, accent, or even presentation. Everything was beautifully exotic. Some movies still carry this mantle by producing films that feature the past times and everything’ and oh, they are catchy.

Then there came the age of change, progress, growth, and technology. Influenced by technology in all its aspects; acting, producing, and even presentation. This is the age that is propelled by machines that have been sophisticated overtime to perfect everything that goes through them. And this is the age we are watching in today’s films across the world. This is the age that makes the past of the film industry to look so cliché, manual, and backward. But wait; is that even the case really?

You will be surprised at how much you do not know about today’s film industry. It has become so crowded with stars, some of whom are born overnight and some who do not even need to go to acting schools. Some are becoming stars because of their families and backgrounds, and some are becoming celebrities because of their looks!

Do you want to know how it all happens? Here comes. We are living in a world that is ruled by social media. Over the recent past, numerous social media platforms have been created and modified to offer nothing but the best. However, the ‘best’ aspect is what brings around some controversial approaches. Look at Instagram, for example. If you can have more than five million followers, millions of likes, and comments to your posts, you are already a celebrity. And the film industry does not waste time in trying to win over social media celebrities to their shows because then, they come in with their followers and end up promoting their content and driving traffic to them. With or without substance, if you have social media dominance, you can become a star today.

Take an example of the famous ‘Next Level’ movie, one of today’s representations of the film industry that is trending for all the wrong reasons. The movie is made of young actors and actresses, most of whom were celebrities even before the movie. They pride in their millions of followers on social media platforms, and the young generation is taking after them already; admiring them and making them their mentors and stars.

One of the famous movie critics was recently quoted to be criticizing today’s film stars and generation in general. He recalled having his kids reeling off social media and Youtube celebrity names, some of which he had never heard before, while he and his wife sang along with names of famous athletes and artists! That is how far we are with the difference between the 1930s film industry and today’s social media celebrities’ craze.

Please Note: Today’s film industry is not only full of terrible actors and actresses; it is also producing movies and films that are not interesting in the right ways. Technology has taken over, and now the stars are born and are as modern as they come. If you have a great body, you can become a film star overnight because people will follow you around for the looks; even when you have no content and extremely poor acting skills! How well do we even expect to look when we are having the film industry producing movies for the wrong reasons and with the wrong people?

The diva mentality is slowly killing our film industry. All our actors and actresses are now acting to be seen and be given the stardom gazes as they cruise around town. The exaggerations have gone overboard, and they are not coming down anytime soon, because that is what the acting is based on. Movies are now dull and non-reflective of our heritage. The past actors and actresses cannot be traced in these new batch of stars. In short, the authenticity and originality of the film industry have gone south already.

What should be done, you ask? Well, that is a long call to make. But it has to begin with the basics. Let us stop idolizing the Youtube actors and actresses because of their looks or their backgrounds. If we embrace positive criticism, the producers and managers just might up their game. If we stop watching mediocre movies and stick to watching movies that are typical of stardom in all the genuine ways, maybe the cry will be heard. But that is really a big MAYBE; the love for stardom and social media celebrities has sunk deep in our hearts that we may be too blind to tell good and ‘pimped’ apart.

Awesome Ways to Promote Your YouTube Videos For Free

YouTube is such a large online video platform where 300 hours of videos are uploaded every single minute. Consequently, there are thousands of videos for people to watch on any desired topic. You can always buy YouTube views as a backup plan if you have the cash. There are too many videos to watch on YouTube as thousands of people join the YouTube industry seeking to be relevant. The effect of this is that only a few of these YouTuber’s videos garner small views. 

Awesome Ways to Promote Your YouTube Videos For Free

No content is peculiar to people anymore. No content creator on YouTube has the exclusive right to demand views as people have too many an option to select. Hence, to stand out from other YouTubers and gain views, you need to make sure your videos amass views. The reason for the workability of this strategy is that people gravitate towards YouTube channels that have lots of views (social proof bias). 

Thus, the question you should ask yourself as a YouTuber is this: “How do I make my prospective audience find me?” If you find yourself deliberating on this question, you’re one step away from having more subscribers on your channel and garnering lots of views. 

One of the ways to make your prospective subscribers find is by ensuring that they watch your videos. Your videos act as part of the conversion funnel for them. Thus, asides content creation, you should spend time promoting your videos- A LOT, like a real lot. There are fantastic ways to promote your YouTube videos for free! You might find it hard to believe, but, there are free ways to promote your YouTube videos. The best part re these methods is that they make you drive fantastic traffic to your channel. Here are some of these ways are treated in this post:

  1. Optimize your YouTube channel

Websites and blogs are not the only things that require optimization. If you want your YouTube videos to get across your target audience quickly, you should optimize your channel. Do not be scared. YouTube optimization is not as tricky as regular SEO. It is highly simplistic that a non-tech guy can go about it. 

In similitude to Google search, YouTube is a search engine that has algorithms that control video rankings.

Optimization of your YouTube channel comes at no cost at all. If you are serious about making your videos’ promotion effective, leverage the potentials of YouTube optimization. This optimization process is the first step that you should take before sending your videos out for promotion. 

Some of the ranking factors pertinent to the optimization of your channel are not known. However, tests conducted by search engine experts in the past reveal some of these factors. These factors include:

  • Title tags
  • Video duration
  • Count of subscribers earned after each video view
  • Likes and dislikes
  • Description tags
  • Audience loyalty
  • Comments 

The strategies necessary for thorough and effective YouTube channel optimization include:

VIEWS
  • Conduct keyword research. Asides showing on YouTube page, YouTube videos are similarly shown on Google search results. The latter is more significant than the latter. Keyword research is either free or paid.
  • Nevertheless, there is a high possibility of effectiveness under the free version of keyword research. For instance, use YouTube search suggestions to figure ideal keywords for your videos. Also, use free versions such as Moz keyword tool or keyword tool. 
  • Create transcripts for your videos. Although the norm is that videos are done naturally, if you want better optimization of your channel; you should have scripts for your videos. These scripts are the ideal transcripts for your videos. Ideally, a transcript implements the natural flow of keywords. 
  • Provide a video description. If you want your videos highly ranked over the rest, make sure that your video descriptions are longer than the average video description. The practical word-count limit is 250 words. Don’t make the mistake of trying to market your products in your video’s description, instead of including 3-4 primary keywords with LSI keywords, making it as natural as possible. 
  • Include an interesting title. Titles for your videos should be short (between the range of ten words and not more than 60 characters) and compelling. 

Always perform SEO for your videos. SEO is the first factor YouTube considers before even ranking your videos at all. 

  1. Harmonize your blog/website with your YouTube channel

Another way to promote your video at a free amount is by using your resources. Resources imply your website or blog. As a website or blog owner, your YouTube channel should integrate with either of them. One of the motives behind this strategy is that you easily embed videos with your content nowadays. Hence, you can easily use your blog to drive traffic to your website. 

Unlike videos, blog contents permit the more in-depth details of the YouTube video topics. The text context of blog content allows Google to allow them better. 

If you’re skeptical about this method, try out the simple process of merely uploading your video contents on a segment of the blog. Avoid duplicity of contents (which will negatively influence your SEO). Use social media to drive your subscribers to both your YouTube channel and blog, simultaneously. This process is not only cheap but quick and reliable. 

  1. Brand your YouTube Channel
7 DIFFERENT WAYS TO PROMOTE YOUR YOUTUBE CHANNEL & GAIN VALID YOUTUBE VIEWS FOR FREE

Branding is a method that has a great influence on influencing your videos’ promotion. Although branding is not visible to the average person, you feel its results. If you want your videos to freely promoted, one of the best things to do is to brand your YouTube channel in the desired light. Some of the best ways to brand your YouTube channel include:

  • Film a killer intro video. The best way to brand your channel all lies in the introduction. Create a 3-5 seconds video that makes your viewers familiar with you.  Your intro video should be short and showcase your brand in a positive light. When you make an intro video, you connect with people on a deeper level. This connection lets you establish the perception that your brand is an awesome one. 
  • Have a thumbnail in your videos.
  • Create a logo for your channel

These strategies discussed are simple but awesomely effective ways to optimize your channel. They are free of charge. Again, these steps are not hard. They directly involving optimizing your channel, incorporate your blog with your channel, and branding your channel.

Should you buy YouTube Views in 2019?

YouTube Views

For many years today, YouTube has been in the frontline as one of the most influential marketing platforms for videos of all kinds. Like any other video, musical or not, they have to be viewed for people to get the information therein. And for people to crowd over to your video to watch it, you have to invest in thorough marketing for it. There are numerous methods of marketing your YouTube videos, according to experts. Depending on the approach, most of them do work. 

One of the most practical ways of obtaining many views on YouTube is by buying them. Depending on the packages, you can buy as many views as possible. This is one of the most effective strategies and even o for newbies and people who are still new to YouTube. If your video already has one thousand views, for example, it will be easier for you to get more as opposed to when it has none, to begin with.

Buying YouTube views is a short term strategy to ensure freshers have a grasp on all that is needed for them to thrive in the industry. But it cannot be used as a long term a means to an end. Essentially, all you need is to depend on the bought views to start to generate real views. There are more reasons for buying YouTube views, according to experts. 

Benefits of Buying YouTube Views

As already mentioned, buying YouTube views has its fair share of the good side, as listed but not limited to: 

  • It is a shortcut to getting quicker results. Posting a new video on YouTube and marketing, it is okay. It will begin to feel discouraging when you are not getting any views in the first place. Videos with minimal or no views at all may be universally thought of as dull, plain boring, or uninteresting. If you buy your first number of views, it is an added advantage as it will begin to attract more new views gradually eventually. 
  • Buying YouTube views ensures the completion of the content relevance and follower preference circle. With time, YouTube begins to sort out your video content and only directs them to followers who are interested in such or whose preferences match the content of your video. As such, you harness more benefits because everyone who watches your videos benefits from them in one way or another. Usually, the viewer will see a ‘recommended for you’ column when they open the YouTube page, meaning the content they are receiving matches their sought-out preferences.
  • Along with getting relevant viewers on your videos, you begin to get ranked on Google’s search engine. For instance, if your video is about ‘How to clean eyeglasses,’ someone searching for such information on the Google platform will be redirected to your page if they input the correct keywords. The more views you get on your YouTube videos, the better your ranking gets on Google since the latter is a subsidiary of the former. Take advantage and convert your videos into monetary value by using the combination of both these marketing giants. 
  • Your videos get viewed only by high-quality traffic. We would do anything to collect as much quality traffic to ourselves as we possibly can. The higher the quality of traffic to anything, the better the outcome since the more conversions can be made. Forget getting views only from viewers of similar interests as you; it gets better when the relevant recommendations of your videos are made to serious and professional prospects only. This is because you stand a chance of more than fifty percent of conversions.  The first views you buy are only meant to set the ball rolling. Soon, your videos will begin to be viewed by real accounts and active viewers, and receiving real and active comments and like to them. At this point, in the right timing and quantity of the incoming views, your videos’ audiences will only be growing gradually and eventually soar to the highest heights.
  • Buying YouTube views is the best way to ensure your videos go viral. As mentioned earlier, nobody likes to watch videos with a small number of views. We all love it when we watch videos with vast numbers of views because we find them interesting and likable. So, it goes without saying that if you buy your first views on YouTube, there are bigger chances of attracting more real views and multiplying them up and as the number of your views soars, they begin to go viral, and you will have made your first step in YouTube marketing.

There are several misconceptions about bought YouTube views. But as noted, they are purely misconception myths that have been demystified over the years. Here are some of them.

Increase Your YouTube Views with These 10 Easy Tactics
  • That bought YouTube views are fake is just a myth. As long as you ensure you buy your views from a legit seller, your views are as valid as the real active accounts’ views. Being an online transaction, it is undeniably easy to fall prey to a con seller who will sell you bot views. Check out the reviews of your seller before transacting with them.
  • That your channel will be closed down if you buy YouTube views is a lie. The only time your YouTube channel can be closed is when you violate the terms and conditions of YouTube or when you post videos that are illegal or insensitive. As long as you operate under the signed terms of service, your account is safe even with bought views.
  • That buying and selling of YouTube views are illegal in not true. In fact, some of the views are sold under the larger umbrella of Google to show you how legal this business really is. If you read the terms and conditions of YouTube, you will get some light shone on this issue.

It is absolutely safe, legit, and legal to buy YouTube views. Even more, it is hugely beneficial to the eventual outcome of your channel. Only, buy your view from a legit vendor, and ensure you operate under the terms and conditions of YouTube.

YouTube to Remove Thousands of Videos Pushing Extreme Views

YouTube has recently removed from their official website thousands of videos that allegedly advocate for activities that are not supported by their terms and conditions. This has affected many renowned media personalities who at any point violated any of the rules and regulations of YouTube. The move may have been received amid mixed feelings both by the affected people and the public in general. Some of the cited allegations by YouTube were segregation, exclusion, and those who posted videos denying the occurrence of certain incidents of violence. There is more.

YouTube Views

When the announcement was first made, most YouTube users thought it was bluff, seeing that the posts on YouTube are too many to keep tabs on. The YouTube spokesperson specifically outlined that the website was out to clean itself of hate speech and extremism, as well as videos that advocated for white supremacy and neo-Nazism.

This whip will not leave without striking perpetrators of crime and violence cover-ups. For instance, vloggers, who did cover-up shots denying that there was a mass shooting in the Sandy Hook Elementary School in Connecticut, will not be spared of this ban. YouTube was a bit indirect when making this statement, careful not to mention any names of people or companies. However, to affirm that they were not just empty threats, YouTube went ahead to carry out the ban and days later, numerous content creators came out with complains that their videos had been taken down and their ads removed from YouTube.

In response to the complains, YouTube spokespersons came out to state candidly that they were only carrying out their part in ensuring the users of the platform are protected from any form of harassment, hatred, trolling, violence, and discrimination.

The action by YouTube comes a few weeks after Facebook, another social media giant, took a considerable step to remove and ban completely, some renowned social media persons from their platform. Among those excluded from Facebook was the Infowars founder, Alex Jones. A few months ago, last year, the same person was barred from using Twitter, yet another social media platform.

 According to expert observers, YouTube did exhaust the list of perpetrators it had or did it? One famous content creator who is accused of using slurry words and racial terms to insult a renowned journalist did not get his content taken down. The uproar was raised as it was evident that YouTube may have intentionally let some of the culprits sieve through their ban. When the perpetrator came out and claimed that his words were meant to be harmless, YouTube actually defended him and said he violated no terms and conditions. They claimed that he was just opinionated and not to the extent of violating their rules and regulations. After a big tug of war, YouTube finally came out and admitted that he had, indeed, and said they would suspend his account pending review.

Why YouTube Views Disappear And How You Can Regain Them

To defend its uneven execution of the ban in regards to the case of the journalist, YouTube came out to say that it may have been an overlook from their part, seeing that they receive not less than five hundred hours of videos per minute on their website. It may be easy, as such, to overlook a mistake. On the lower side, this has resulted in disturbing videos and ads in children’s content as well as extremist groups making their ways to publish content on the website. Some of these pop-up ads have resulted in significant companies withdrawing their content from the social media marketing giant.

The next time you think of posting content on YouTube that implies any form of harassment, for instance saying that women are inferior to men, or that the white race is superior to another race, or even that the world is ruled by Jews, please think again. You will have your account either closed down or banned from ever selling any content again. But if you are very opinionated and hateful without violation of any of the terms and conditions, various forms of punishments will be administered on your account. 

Apart from the punishment on accounts that violate the terms and conditions of YouTube, other news also had YouTube adjust a few aspects of its platform. For example, the automated recommended content was going to be adjusted to feature only relevant clients. The software responsible for showing viewers videos that are based on their frequent views is going to be tweaked to ensure users get the best out of it.

Critics came out to firmly state that other social media platforms should follow in the footsteps of YouTube to curb the growing hate and despise that is perpetrated on social media. Trolling, harassment, racism, and any form of segregation that is tolerated have severe impacts on the victims. Some of them end up committing suicide or going into depression as a result. To protect the victims, many speakers have called for a general audit of all the social media platforms, including Twitter and LinkedIn, to flush out these perpetrators. 

According to YouTube, they are continually upgrading their system software in a bid to determine the kinds of videos or content that deserve to be banned, closed down completely, or go through any sort of punishment. As it is, the removal of key content creators might be a shortcoming on the side of YouTube, but only for a short while. It is worth every risk to minimize harmful content, and as much as possible invest in useful and non-abusive content. 

It is practically no use having all the videos in the world on the website, when the larger percentage is illegal, abusive, racist, or discriminating in any way possible. To avoid cases where some people or firms may escape the hand of punishment, YouTube and other social media websites are coming up with software updates that will prohibit the uploading of such sensitive content in the first place. 

The buck stops with me and you. Before posting the content you are about to on any platform, reverse the roles, and see if it would spread love or hate, then think again.

Getting More YouTube Views Through Pinterest

Cross-promotion is an effective strategy where you promote your YouTube videos on other social media platforms. This can work on nearly any platform if you do it right. Here’s how to do it on Pinterest!

Cross-promotion through Pinterest

We’re used to seeing video creators plugging their videos on Facebook, Instagram, and Twitter. Did you know that you can also do this on Pinterest? People won’t even have to leave Pinterest to watch your videos. Here are the steps to do it:

1.   Optimize your YouTube videos and channel

Make sure that your video title and description are fully optimized for SEO before you pin it on Pinterest. The description should start with a link to your blog, offer page, or opt-in page. The link will be the first thing that people will see, so make sure it’s clickable and working.

After watching your videos, the viewers might get interested and check you out on YouTube. When they click on your YouTube profile name, they will land on your YouTube channel so make sure that your channel name and description are interesting. Also, add a profile photo to make visitors feel more connected. On the right-hand side of your channel, you can add a list of links to your opt-in or offer pages.

Now that you’ve optimized your videos and YouTube channel, you are ready to pin your videos on Pinterest.

2.   Download Google Chrome plug-in

While other browsers allow you to share your YouTube videos on Pinterest, Google Chrome has a free browser extension that makes the process easier. If you don’t have Google Chrome yet, download it here.

After downloading the browser, add the Shareaholic for a Pinterest plug-in.

3.   Choose the video you want to pin

Go to YouTube, select the video you want to pin, and click on the plug-in icon at the upper right-hand corner of your browser.

A new window will open which will direct you to your Pinterest account.

4.   Create a board for your YouTube videos

For a more organized Pinterest profile, create a board for your YouTube videos. You may also create multiple boards for different types of videos.

Make sure that your board name is SEO-friendly since Pinterest traffic can come from Google searches too. Take time to research the appropriate keywords to use.

5.   Maximize the description box

The description box is another venue for you to make use of targeted keywords. Since you are given 500 characters, make sure that the description is complete and has a call to action that directs viewers to your blog or opt-in page.

6.   Make pinning a part of your backlink strategy

Pin all of your YouTube videos on Pinterest, and create different boards for each type or category of videos. Do this to new videos too.

When you pin YouTube videos on Pinterest, you are actually creating a backlink to your YouTube channel, which is an effective SEO strategy. The more backlinks to your YouTube channel from trusted sources, the more it will rise in ranking because YouTube and Google love backlinks from reputable and trusted sources.

When you add links to your blog or website, that’s another backlink from a trusted source. Remember that Pinterest is in the top 50 most popular websites on the Internet.

These are some of the first steps you should take after every video you publish. It’s a great way to grow your YouTube channel from scratch.

Multiplying marketing results

Cross-promotion has always been an effective marketing strategy, but following these steps and sharing your videos on Pinterest will multiply the results of your marketing efforts.

With the right keywords and optimization, this will open up your YouTube channel to people on Pinterest as well as those who use Google search. Including links to your opt-in page and blog will also create reputable backlinks that will raise your website ranking as well as your YouTube ranking.

Increasing YouTube Views On Your Own: 10 Easy Tips

When we speak of video content, the first platform that comes to mind is YouTube. As the second-largest search engine in the world, YouTube is difficult to ignore, especially since more and more people have shifted from textual content to video content. If you are one of these people and you have a YouTube channel, we will give you some tips to increase the number of your YouTube views.

Let’s start with those tips I promised earlier:

1.Optimize your videos for SEO

YouTube marketing is no different from conventional textual content marketing. You still need to use SEO strategies to rank better and reach more people. If you are making a video about fitness, make sure that you include popular search terms in your video title, description, and metadata.

Optimize your description too by making it as detailed as possible. You can also add links to your website and other social media accounts. Don’t forget to use hashtags to make your videos more searchable.

2. Search for trending topics

Every marketer has a niche to cater to. They have to make sure that their videos address this niche’s needs and issues, but exploring trending topics won’t hurt their video content strategy.

Check out how Fortnite is being used even by video creators who aren’t into gaming. A lot of personalities and brands rode on the online game’s popularity, amassing millions of views as a result.

YouTube, Twitter, and keyword research tools can give you ideas about trending topics.

3. Make your thumbnail standout

By default, YouTube lets you select your thumbnail from three images. However, you can create your own thumbnail and use it on your videos. Just make sure that they are appropriate since using misleading thumbnails is against YouTube’s terms of service. Check out the video below to learn how to create a thumbnail on YouTube.

The thumbnail should give viewers an idea of what the video is all about, and not be there as clickbait.

4. Tweet about your videos

Hashtags are heavily used on Twitter which gives you another effective way of promoting your videos. Tweet about your video, and include hashtags. You may also search for popular hashtags and create video content based on them to ride on their popularity.

5. Share it on Facebook

As Facebook is the largest social media site, you have to cross-promote your videos on this platform as well. Most people that aren’t active on YouTube are on Facebook, so it’s an effective way of reaching out to potential subscribers and viewers. 

6. Upload videos regularly

Sporadically uploading on YouTube will not let you gain more views. It will bury your channel and videos among millions of other videos. Make it a point to upload videos on a regular schedule, like once a week or every other week. This way, your audience will know when they’ll see another upload, and they will look forward to it.


7. Don’t forget your CTAs

There are viewers who subscribe to your channel after watching your video without the need to ask them. Only a few though will do it. It’s then important to include a call-to-action (CTA) and remind them to subscribe to your channel and like your videos. Include a CTA for them to watch the next video as well.

8. Include end screens

The final 10 to 20 seconds of your video is crucial since it’s where most viewers decide what to watch next. Putting end screens are therefore important since you are suggesting to your viewers what videos to watch without having to scroll down. End screens are particularly effective for mobile users since all they need to do to get to the next content is to click on the end screen. Here’s how you can add and edit end screens:

9. Create Playlist

Playlists are a series of videos that viewers can continuously watch without YouTube’s algorithm interrupting the flow. When your video is done playing, another one of yours will automatically play, keeping viewers on your YouTube channel. You can create multiple playlists to cover subcategories within your niche.

10. Embed the videos on your blog

If you already have a blog, the number of your YouTube views can greatly improve if you embed the videos in your blog posts. You can create blog posts related to the video, or look for an existing one and update it with an embedded video.

If you don’t have a blog yet, think about starting one if you are promoting a brand or a product. Blogs can drive traffic to your YouTube videos and create backlinks.

These are just a few tips that you may have known already but aren’t implementing in your video content marketing. Several successful YouTube channels are doing these, and you will do well if you follow them.