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It is not a secret that YouTube is now the second largest search platform next to Google. This means that millions or even billions of users are using this video-sharing platform. This is the reason why a lot of people are using this platform to make the videos they create accessibly.Continue Reading
Increasing Your YouTube presence
Social media marketing has become famous through mediums like Facebook, Twitter, Instagram, Google Hangouts, and the likes. These platforms all offer live streaming features. In recent times, the practice has been on the rise very prominently on YouTube. Boasting over 1.5 billion users, this video-sharing platform was created for users to share pre-recorded videos. Still, it has now become a popular site for streaming videos in real-time. A considerable part of its success is because of the large variety of content on practically every subject matter.
Here are techniques to growing your YouTube Live audience
1. Attracting viewers’ attention is key
How do you pique the interests of the YouTube audience? The first step is to create an appealing profile. Do not make the mistake of overlooking this aspect because the human mind subconsciously evaluates this. Take the time out to review your channel header and update your profile regularly. A good-looking profile is a fantastic greeting address. Set up your account and add basic info to your stream.
Let the title give an idea of what viewers should expect to tune in to. Keep the title reasonably short and precise. Ambiguity is not the best idea, especially if you are a budding channel. Remember, there are billions of users on the platform, so you are sure to catch the interests of a good number of them as long as the title is intriguing.
2. Search Engine Optimization
You want to get across to as many people as available, so having your videos pop up on the first page of a google search will do you a lot of good.
The thumbnail is another eye-catcher. For instance, makeover and tutorial videos tend to put up the result as a thumbnail. With YouTube, clickability is profitable. The thumbnail itself should be a teaser. The majority of recommended videos are those that are most likely to be clicked, and a good thumbnail raises the bar. Ensure that they can still stand out when they are shrunken. Always zoom in to view the image as it will appear once uploaded.
3. Inform the public
Here is the main difference between pre-recorded videos and live streams. The former requires promotion after it has been uploaded. In contrast, the latter has to be promoted before the scheduled live streaming. You need to let your subscribers know that you are planning to go live. Post a teaser video at least a week in advance. This leaves enough time for people to see the announcement. It should include a bit of juicy information about the subject matter as well as technicalities like the date and time.
To have a climactic effect, you can build up viewers’ interests by releasing the teaser in bits over a period.
Promote Maximum Views To Your YouTube Channel
Don’t hesitate to encourage your viewers to subscribe. Notifications are helpful, so ask them to turn those on too. In fact, now even new YouTubers are buying YouTube views on their new YouTube channels to capitalize and capture all that sweet, sweet quarantine traffic potential!
Engage in partnerships with other YouTubers
Partnering with other YouTubers who already have a strong fanbase can increase your channel’s exposure. To benefit from cross-audience interests, make video collaborations with other brands that have similar business values.
4. Keep viewers engaged
You’ve got their attention; now you have to keep them watching. Children may have the shortest attention spans, but adults don’t have it that much longer. The YouTube algorithm values view time. Don’t give viewers any reason to click away. Editing is your best friend for pre-recorded videos, but live streams are at a slight disadvantage here. Maintain a quick pace to keep up with wavering attention spans. Do not deviate for too long from the subject matter (and when you do, make sure it is something either visually or verbally engaging). Be extra-prepared and avoid extended pauses.
You most likely have a target audience, and this should influence your language. You know what they want, and that is what you should give them. Write a script, organize a scene, and practice takes. Bestsellers are always well thought out stories. Deciding to stream on a whim could work for an amateur who just got lucky, but if you hope to build your brand or grow your company, it is best always to have a detailed plan.
Interact with them
You could create a poll about a product or service and ask viewers opinions on it. For companies, this is a good way to promote sales. Add some small talk to make them feel that there is active communication.
Incentives take the motivation bar up a notch. People will always flock to places where they feel they can be rewarded. Everyone loves free stuff. Coupons are the most popular form of this medium. Giveaways are frequent for more established brands. Draw in viewers with exclusive content like audio files and e-books.
Take advantage of clip highlights
There are so many useful tools you can use to make your videos more engaging. Clip highlight tools help you capture and share awesome moments during your live stream. You can share them on social media and attract even more viewers. With highlight reels, people can see a summary of your event.
Create an email list of your subscribers and send them an invitation to your live event.
It has been proven that a regular filming schedule guarantees stable viewership ratings. If people know when they can always watch your videos, they may make mental reminders to visit your channel and especially if you put up compelling content.
Livestreaming is definitely the trend nowadays; it requires patience because growing your audience takes time. From little details to more complex concepts can help increase your viewership. Make sure all factors combine to give a higher value. With a decent library of videos, you can implement end screens to direct viewers to other videos and increase watch time.
The modern business world relies on a lot of factors to promote growth. With the continuous increase in the use of electronic devices and the constant innovation in technology, live streaming has become one of the most utilized features by companies and individuals alike. YouTube live streams are a great way to expand your reach and grow your business or your brand name. It is a proven strategy with quite a few success stories.
Attracting views to your YouTube videos is a tedious process. You often need to do a lot of marketing and promotions just to gain a few hundred views. That is why seeing your view count drop can be a nerve-wracking experience. Let’s take a look at some of the reasons why you may be losing views and learn some effective remedies.
The truth behind lost YouTube views
The main reasons why you lose views is because of YouTube’s own auditing process. Unlike before when the site only starts to audit when a video goes past the 300 views mark, auditing now begins immediately once your video starts gaining views.
During the initial review of registered views, YouTube takes a hard look at the following factors:
- Duration: The site checks whether each view is over 10 seconds long. Fake views typically just load the player and don’t play the entire video.
- IP address: YouTube takes note of whether many views are coming from a single IP address. It then decides if that is a result of abnormal user behavior.
- User-agent strings: Checking the devices where the views originated from works similarly to looking at the IP address.
- Referral URL: Views coming from the same link can be either natural (like when people visit from your blog) or unnatural (like when the video is embedded in a video advertisement).
These tests ensure that all the views checked by YouTube are 99% real, with all the initial views guaranteed to come from actual people.
After the initial tests, YouTube does additional passes on subsequent views. These extra audits are less harsh than the initial ones, but they test more specific video elements. These are continuously done on your content with the purpose of filtering out the “bad” views while registering the real ones.
Losses caused by drops in subscribers
Another reason why you might lose views is due to a drop in subscribers. YouTube regularly cleans out its accounts list, taking down dead accounts or those that have been inactive for a long period of time. The views associated with these types of accounts eventually get delisted as part of the audit process.
YouTube also actively goes after bot accounts used to inflate the number of views and subscribers. Since these are prohibited under the site’s rules, the actions against them can have a significant impact on view counts. Not only will you lose views; YouTube may also impose certain punishments, like temporarily pausing of your views counter.
Other reasons YouTube views disappear
It is also worth noting that YouTube routinely updates its algorithm. In such cases, some of the counted views will get delisted if they do not comply with the new rules. The site will typically notify you beforehand of such changes.
There are also rare instances when YouTube experiences an error in data reporting. One such incident happened in 2017 when YouTube experienced a glitch that caused its system to inflate total channel view counts.
These errors are repaired within a few days, but the sudden drop in view numbers after the fix had surprised many users.
Rebounding from a view count drop
The best way to know if your channel is experiencing a significant drop in views is by looking at and understanding your YouTube analytics. This will give you an accurate picture of the number of views you are losing real-time.
The analytics will also help you determine the possible cause of lost views. For example, you might notice a drop after the first few seconds, indicating that your audience may be losing interest while watching your videos. It could indicate that your targeted keywords are reaching the wrong people.
Recovering from a drop in views follows the same process of how you gained them in the first place. Some strategies you can employ for getting more views again are:
- Optimizing your videos: Refine elements like the title and description of your video to let people know what the video is all about. This makes it easier for them to discover your video.
- Improving your audience retention: Try different ways to improve your video quality, like adjusting the length, the actual content, or your background/location to get people to watch more.
- Re-promote your videos: Double down on the promotional efforts you do for the videos that have lost views in order to get them back into public consciousness.
- Share on new communities: Look out for new groups within your niche where you might not have yet shared your content, then introduce your videos to them.
These tactics will take some time to work to bring back lost views, so you need to be patient in doing them.
Losing YouTube views is definitely not a fun experience for any video creator. Once you understand the reasons behind it, you will be able to formulate a way to recover quickly. Try out the tips and strategies we showed, and you will definitely come back stronger in the video listings.
YouTube has been highly influential in the digital marketplace. It gives brands the opportunity to engage with their target audience, and deepens the customer’s knowledge. This creates a strong relationship that will never be possible on platforms like television.
According to the findings of a study done by Pixability, the Top 100 global brands are building a strong presence on YouTube by creating better content that results in higher engagement. In 2015 alone, there were 611,000 brand videos that generated a total of 40 billion views!
But surprisingly, only 9% of small businesses had their own channels in 2015. YouTube is the ideal place where you can upload videos of your products and services and help you improve your brand awareness, sales, and revenue. If you aren’t effectively leveraging this network, you’re definitely missing out on the opportunity.
Buying views for YouTube videos is often thought of as a risky proposition, one that you might not think is right for you.
This due in large part to the many scammers and low-quality providers, who just don’t have your best interests in mind. What many people don’t know, however, is that buying YouTube views can actually have a lot of benefits.
There are some crappy companies out there, but there are also a lot who will deliver high-quality services, just like they promise. You just need to take the time to find those good providers who actually care about your digital reputation.
The future of online marketing is in YouTube videos – the numbers don’t lie.
As stated in Hubspot’s State of Inbound 2016 report, the rising popularity of YouTube videos, along with Facebook, Snapchat and Vine, among global Internet users was seen as the catalyst for this change.
Add to that the fact that YouTube is the second largest search engine next to Google and the third most visited website in the world, it is no wonder why marketers around the world are all clamoring to get their content on YouTube.
However, if you have videos on YouTube, the really important question is: are they getting the number of views you want? This is where the benefits of buying YouTube views come in.
To get into the suggested videos list on YouTube and rank high on YouTube searches, your video must excel in a number of areas. YouTube factors video engagements heavily into its ranking algorithms, including likes and comments. Buying likes can be a good tactic for boosting your video, and is often used to complement bought views or drown out the ‘”Debbie Downers,” people who leave undeserving negative comments on your video.
On YouTube, the struggle is real. More than 300 video-hours are uploaded every single minute. And you’ve got to be better than 99.99% of them if you want your video to gain traction! Perhaps it’s no surprise that in this cut-throat environment, many YouTubers are now turning to the controversial practice of buying views to help raise themselves above the fray.
However, a common question is: Am I in danger of violating YouTube’s terms of service by buying views?