There was a time was YouTube was the default platform for videos on the net and Facebook was just, well, Facebook. Now Facebook is changing that – and fast.
The day they launched auto-play videos, it was immediately obvious to some that it will just be a matter of time before they roll out the change to video ads, too. With 3 billion views each day reported recently, it has no doubt boosted interest in the opportunities for video on the platform.
So, if you’re thinking of using Facebook videos to reach a new market, good call! It’s not enough to just get in the game and start utilizing Facebook video ads for your brand, though. You must do it right and do it well.
So here are some Facebook video campaigns that are worth looking into. Hopefully, you’ll be able to replicate their success, tapping into the key traits that made them some of the best video ads on Facebook.