How To Deal With YouTube Haters

The dawn of social media has taken bullies from schoolyards to the comment section on YouTube and, without a doubt, has transformed a lot of people into trolls too. It seems there’s no pleasing the people of the internet. No matter what you do, there will always be someone out there in the comment section whose mission is to take you down.

YouTube haters can do more than simply ruin your day, they can also cause some serious damage to your brand image — one offensive comment at a time.

Experts say brands and businesses can’t afford to miss out on the marketing opportunities and benefits YouTube has to offer. YouTube managed to garner more desktop visits than search giant Google in 2016, which proves just how powerful it can be as a marketing platform. What can you do when faced with persistent negativity from users you can’t even identify?

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Arrest Their Gaze: Why Your Business Videos Should Include Faces

In an era when people spend more time watching YouTube than TV, it’s becoming increasingly more important to use videos in your marketing. Marketers must continue to seek new and effective ways of connecting with their audiences, and the internet is full of opportunities.

In the world of advertising, there’s one tenet that’s true no matter what form of marketing campaign you’re running or which social platform you‘re campaigning on: content is crucial for each and every part of it.

If you’re looking to science for answers to how you can increase your engagement, though, neuroscience may have just the right strategy for you. This strategy involves getting your customers to look past the primary content of your video and focus instead on the visual stimuli your video provides.

Try including faces in your videos as an organic marketing strategy. Here are the top reasons for creating business videos with human faces on them.

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YouTube Analytics Tools for Social Media Managers

Despite being embroiled in an ad predicament, YouTube remains one of the most powerful marketing platforms out there. Brands continue to step up their game by coming up with stellar ads that are bringing the digital house down.

While more and more brands are flocking to YouTube for the advertising potential, the need for in-depth analytics becomes stronger.

If you’re in dire need of a tool that can help you measure your campaign’s success (or failure) then this guide is for you. We’ve gathered some of the most valuable analytics tools you can use to determine the course of your video marketing efforts.

Ready to get your hands dirty with data? Read this guide through to the end to find the analytics tools that will help you achieve your goals much faster.

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How to Optimize Your YouTube Channel

Optimizing your YouTube channel requires more than just making your channel page neat and nice to look at.

Getting a consistently higher stream of traffic for your channel means leveraging the best YouTube SEO practices while keeping in mind the metrics that YouTube actually uses to rank your videos.

Unfortunately, it’s not always clear what factors YouTube takes into account when deciding which video goes first, second or last. There are, however, data that hint at what YouTube finds essential in videos.

So, let’s take a look at some ways you can rank higher on SERP’s, both on YouTube and even Google, based on the factors YouTube seems to use to measure the importance of videos.

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Getting Your First 1000 YouTube Subscribers

YouTube is a fast-changing social network that aims to be more than just a video sharing platform. Just last year, YouTube announced that they will be launching a community platform where content creators and viewers alike can engage with one another by sharing comments, GIFs, and more.

Now in the YouTube Creator Community, content creators such as yourself will have more opportunities to interact and learn from each other. This means the competition is getting more intense. As YouTube continues to grow into an ever-more vibrant ecosystem, you need to step up your game up as a content creator and gain those first 1,000 subscribers.

If you’ve recently hit a slump or are simply having a hard time getting the ball rolling on YouTube, this week’s blog is for you. Learn a few fool proof marketing hacks that will help you gain your first 1,000 subscribers below.

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Should You Use Clickbait Video Titles? The Answer Will Shock You

Clickbait headlines have recently become a monstrous beast thanks to websites like Upworthy and BuzzFeed. However, clickbait goes back to at least the nineteenth century when newspapers were fighting for more circulation, the same way social media sites compete for visitors and views today.

Clickbait is a type of content that aims to specifically attract as many clicks as possible. It draws your attention, but it also tends to skimp on the quality for the sake of being sensational.

Clickbait can be news stories, blog posts, interviews, infographics, videos – pretty much anything with a headline. To put it simply, classic clickbait consists of a clever title that captures your attention, makes you instantly curious, and makes you intrigued enough to get you to click – but when you finally get to the real content you’re ultimately disappointed. It doesn’t live up to its promise.

There are some good reasons why you might want to use clickbait in particular ways, but there are also good arguments against it. If you’re thinking of using clickbait video titles and content but aren’t sure how they’ll affect your videos or channel, we’ve collected some of the clear advantages and disadvantages of using them right here.

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10 Perfect Video Ads on YouTube

On average, YouTube receives a billion views a day from users all around the globe. With such a massive viewership, only time will tell when this online powerhouse will replace the boob tube.

With content creators uploading over 400 hours of video every minute and their advanced understanding of user preference through AI, YouTube’s become a video sharing platform unlike any other. These impressive stats and numbers tell us one thing – YouTube is one of the best online advertising platforms out there. Brands are quickly learning the advantages of running their ads on YouTube and we are seeing a lot of them step up their game.

There’s a burgeoning digital ad war that’s unfolding on YouTube and you can learn a lot from some of the brands that are killing it. Take inspiration from some of the best video ads, which we’ve listed below.

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Common Characteristics of Successful YouTubers

When the trio of Chad Hurley, Steve Chen, and Jawed Karim came up with the idea of YouTube back in 2006, they only wanted to create a platform where they could stream news about the big tsunami that hit Indonesia, and replays of Janet Jackson’s wardrobe malfunction during her Super Bowl performance.

We can bet you a thousand views they didn’t imagine their platform will become the second largest search engine on the internet, that would help content creators turn their passions into full-time, lucrative careers.

YouTube has indeed come a long way since its inception. We now look at YouTubers as influencers who can determine purchasing trends in various niches – they are among the most powerful people on the internet today.

Just what makes these content creators so charismatic and special? Keep reading to learn about the characteristics shared by some of the most successful YouTubers today.

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How to Use YouTube for Customer Service

You probably know about using YouTube for your marketing campaigns, but have you thought about using it for customer service?

According to a study conducted by Mediapost, 87% of consumers say that watching a video about a product makes them feel more confident about purchasing. If videos make such a significant impact on customers, it only makes sense that you utilize them to improve their overall experience.

While largely unexplored, providing customer service through YouTube can be the simplest way to improve user experience and customer satisfaction, by delivering easily-understood instructions and advice.

Learn how you can maximize YouTube to improve customer service below.

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Have You Tried YouTube Live for Your Business?

Unlike other types of online interaction, live video streaming allows for more spontaneous video production and interactive content consumption, which make brands appear more honest, real, and likable.

One of YouTube’s newest offerings, YouTube Live, makes this possible. As other big platforms enhance their Live feature, more and more brands are seeing the importance of using live streaming to reach their audience.

Be competitive and stay relevant in your field by using YouTube Live to grow and engage your audience. It’s an effective way to connect with your viewers and now it’s easy with YouTube. Add in a video Views campaign and you’ll be growing your subscribers in no time at all!

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