There was a time was YouTube was the default platform for videos on the net and Facebook was just, well, Facebook. Now Facebook is changing that – and fast.
The day they launched auto-play videos, it was immediately obvious to some that it will just be a matter of time before they roll out the change to video ads, too. With 3 billion views each day reported recently, it has no doubt boosted interest in the opportunities for video on the platform.
So, if you’re thinking of using Facebook videos to reach a new market, good call! It’s not enough to just get in the game and start utilizing Facebook video ads for your brand, though. You must do it right and do it well.
So here are some Facebook video campaigns that are worth looking into. Hopefully, you’ll be able to replicate their success, tapping into the key traits that made them some of the best video ads on Facebook.
In today’s highly competitive market, it pays to always be up to speed with the latest marketing strategies online. Social media has given marketers a huge playing field to advertise their brands. Popular companies and brands have been known to spend millions on the production of high quality video content to boost their products and all for good reason. With its capacity to deliver more information and attract high engagement from viewers, it is easy to see why video marketing continues to stand out above all other popular marketing strategies.
Making high-quality YouTube videos is difficult enough. Getting people to watch your videos is even harder. One way to get people to see your video is to focus on grabbing inbound traffic from searches on YouTube and Google. However, to get this inbound traffic, you need your videos to achieve a good place in Google and YouTube searches. How do you do this? This is where familiarizing yourself with a popular concept comes in handy: YouTube SEO, or YouTube search engine optimization.
Let’s go over the top YouTube SEO tactics being used in 2016.
From a small video sharing website that was created by three former PayPal employees, YouTube has continued to gain users and is rapidly becoming the top tool for online brand building campaigns. Video content has also been gaining traction, with 33% of all online activity spent on watching videos.
Any brand looking to build its online presence needs to use the power of video, and YouTube offers the best platform for doing this. However, because YouTube is open to everyone, you might find your video alongside your competitor’s. With such competition, you need to go above and beyond if you want your brand to get noticed. We will walk you through four important tips to help you build an unshakable brand campaign on YouTube and stand out amidst the competition.
One of the growing features on YouTube is the more recent Live Streaming capability. There’s still just a small percentage of the YouTube community that uses the streaming feature, both on the creator and user side. It may not have the userbase of Twitch, but the amount of YouTube Live Streamers is steadily growing each day as more content creators are seeing the potential it holds for growing a core audience.
YouTube is an amazing social media site that puts user-created content in front of other users. It’s one of the most personal ways for one user to connect with another, and for that reason, can be an extremely effective marketing platform. YouTube can also be used to put brands and products in front of highly-targeted audiences who will be interested. This can be in the form of product placement, which is a kind of influencer marketing. These new marketing tactics are a new form of influencer marketing; It’s essentially the same as your favorite actor doing a commercial for McDonald’s, but with millions of different influencers sending messages for millions of different brands, for billions of different viewers.