Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.
With all the social media tools out there, choosing the right one for your business can be time-consuming and overwhelming. We’ve made a list of six of our favorite YouTube analytics tools to help you with this, and simply describe how they help. You’ll find what you’re looking for here so that you can start learning from your data and taking advantage of everything that YouTube has to offer.
There are two driving forces behind everything that we do: emotion and logic. On the internet, although there are quite a number of studies that show human emotions to be the chief factor behind some of the most successful content, the complex interplay between emotion and logic can be seen in our video shares and updates.
In other words, the virality of a video depends not just on the kind of video you are making or sharing, but also how that video satisfies emotion and logic.
If your intent is to make more shareable videos, take a look at the top reasons why people share what they share on social media and the internet.
According to a study conducted by eMarketer, the average American adult spends about 68 minutes a day consuming videos on digital devices. Those numbers are a clear indication of how obsessed people are with watching videos online.
Facebook is now slowly rolling out their own video service to users across the globe. Currently, Facebook’s Watch tab is only available to select U.S users but is bound to be released globally in the months to come.
Facebook Watch is set to give YouTube a run for their ad money. Experts are already debating whether or not Facebook’s Watch tab will weaken YouTube, which has already gained the title of the world’s second largest search engine.
Ushering the world into what could be the top earning period in history, millennials are predicted to eclipse the earnings of baby boomers by 600 billion dollars next year. As the prime users and providers of information and communications technology, supposing they’ll also be the biggest spenders in the coming years is not beyond the realm of possibility.
Indeed, including millennials in your YouTube marketing strategies is essential. Not only will they drive economic changes in the future, they do also love YouTube. In fact, 81% of millennials use YouTube, and it reaches more of them than any cable TV news network in the US.
So how do you make YouTube campaigns that appeal to millennials? How can you make a brand and produce content that millennials can easily relate to? Let’s find out!
The factors affecting YouTube ranking can be categorized mainly into two basic concepts: metadata and user engagement. Unfortunately, exactly how YouTube indexes and calculates where to put your video on SERPs is a top-guarded secret, and so guaranteeing your search position is going to be virtually impossible.
Luckily, there are data available that make a solid analysis possible, so we can make better videos that rank higher on the platform. Here we cover 10 YouTube ranking factors for 2017. Hopefully you can make great use of this information and start ranking higher than your competitors.
There is no other file on the internet more beloved than the GIF. It’s so adored that it was crowned The Word of the Year in 2012 and its inventor, Steve Wilhite, was awarded the Webby Lifetime Achievement Award back in 2013.
GIFs have been around since 1987 actually, but have grown in popularity in every internet correspondence fairly recently.
From personal chats to landing pages, GIFs are taking over the internet. Given how revered GIFs are, it would be a shame not to integrate them into your current marketing efforts.
Creating your own GIFs from videos is a lot easier than it seems. Below is a complete step-by-step tutorial on how to create GIFs from YouTube videos. We’ve also included some tips to help you get started using them to augment your marketing campaigns.
On average, YouTube receives a billion views a day from users all around the globe. With such a massive viewership, only time will tell when this online powerhouse will replace the boob tube.
With content creators uploading over 400 hours of video every minute and their advanced understanding of user preference through AI, YouTube’s become a video sharing platform unlike any other. These impressive stats and numbers tell us one thing – YouTube is one of the best online advertising platforms out there. Brands are quickly learning the advantages of running their ads on YouTube and we are seeing a lot of them step up their game.
There’s a burgeoning digital ad war that’s unfolding on YouTube and you can learn a lot from some of the brands that are killing it. Take inspiration from some of the best video ads, which we’ve listed below.
When the trio of Chad Hurley, Steve Chen, and Jawed Karim came up with the idea of YouTube back in 2006, they only wanted to create a platform where they could stream news about the big tsunami that hit Indonesia, and replays of Janet Jackson’s wardrobe malfunction during her Super Bowl performance.
We can bet you a thousand views they didn’t imagine their platform will become the second largest search engine on the internet, that would help content creators turn their passions into full-time, lucrative careers.
YouTube has indeed come a long way since its inception. We now look at YouTubers as influencers who can determine purchasing trends in various niches – they are among the most powerful people on the internet today.
Just what makes these content creators so charismatic and special? Keep reading to learn about the characteristics shared by some of the most successful YouTubers today.
Unlike other types of online interaction, live video streaming allows for more spontaneous video production and interactive content consumption, which make brands appear more honest, real, and likable.
One of YouTube’s newest offerings, YouTube Live, makes this possible. As other big platforms enhance their Live feature, more and more brands are seeing the importance of using live streaming to reach their audience.
Be competitive and stay relevant in your field by using YouTube Live to grow and engage your audience. It’s an effective way to connect with your viewers and now it’s easy with YouTube. Add in a video Views campaign and you’ll be growing your subscribers in no time at all!
While interactive content marketing is nothing new in general, it is one of the latest developments on YouTube today.
An interactive YouTube video series uses end screens (in the past they could also use annotations) to engage its viewers. It’s a series of videos with several possible endings, depending on what option (i.e. end screen card) the viewer chooses.
Using basic tools and features, YouTube interactive videos are presented in a cleverly creative way that creates a magnified illusion of interactivity, when in reality, everything is pre-created.
Every marketer knows the power of interactive content marketing, but not all have discovered how to do it effectively on YouTube. There’s time to be at the forefront of this video series concept and create an amazing experience for your audience that will surely impress them.
Of course, there are other compelling reasons why you should make interactive videos on YouTube. These are the same reasons why other pioneering brands already use interactive videos in their YouTube marketing.