The New Changes To YouTube’s Policy in 2020

January 3, 2020·
3298 Views·

Following a letter from a large number of content creators in the wake of Donald Trump’s presidential election win, YouTube CEO Susan Wojcicki has announced some changes to the way YouTube views and videos will be selected and defined.

Video creators who are part of YouTube’s Creators for Change program will continue to give a direct say in what their videos selecting for, Wojcicki explained in a blog post. Her new upload policy will officially go into effect on July 1, 2020.

While YouTube does not currently have a search function, YouTube creators will still have the option to choose from a few search filters for their videos.

YouTube Policy Changes Of The Past

In 2016, YouTube changed its policy on disabling ads and promoting premium content based on user activity. Since that event, advertisers have been more demanding, and some are stopping advertising altogether. Their policy on buying YouTube views has not changed.

In the aftermath of the YouTube policy change, YouTube has been trying to gain revenue by adding the most popular videos into their subscription services and licensing advertising. However, the company can only make that money with subscription services users purchase. The famous YouTube CEO Susan Wojcicki said that in the future, they would be able to “cash in” on those subscriptions as well.

YouTube Has A New Policy for 2020

Recently, YouTube announced an extensive and much anticipated new video policy just last week, which aims to address some of the issues around managing mature content on the site. This announcement includes over flagging, the creation of content that’s inappropriate or offensive, and the adverse effects these could have on young viewers. It’s worth noting that YouTube isn’t saying exactly how it will change their site for people aged 17 and under to comply with this new policy. Still, they did say that they’ll do it by updating their systems to “contain age-appropriate content at more relevant times.”

The move means that there will now be a more difficult decision for children and young adults when it comes to watching YouTube content.

YouTube Has Made Big Changes For Everyone

These updates mark a significant change for the site, as well as YouTube itself. YouTube sues content creators using their trademarked service without prior consent.

This updated policy helps us work with people who are building a following, and we will always work with creators who are following our guidelines. Try requesting a review of your removed video if it ever happens.

YouTube’s Content ID Policy in 2020

In a recent post, the company asked about an article by Boing Boing’s Cory Doctorow and Lawrence Lessig.

The article talked about YouTube’s intention to review fair use for everyone involved.

The Content ID system works to help identify and remove infringing content. YouTube is creating a system that will provide their special algorithm to recognize fair use within its platform better.

YouTube Might Be A Safe Space

This change may not necessarily make YouTube the safest place to share your videos. YouTube secretly has a dedicated decision-making process. We may never know what really goes on behind the scenes. If the YouTube policy does make YouTube more a place to watch videos, users will still be able to tell that content is flagged.

Further, authorities can always use that information in making their own decisions about what content should be flagged. Still, one of the biggest fans of the crackdown last week was also one of the most vocal critics of it.

YouTube’s Changes Inside the United Kingdom for 2020

If YouTube wants to promote its Content ID system — the proprietary system that identifies original, third-party content and licensing it for advertisers — a better course of action is to allow real advertising within site. It’s also about protecting your video from more malicious and unlawful content uploaders.

While the Content ID policy intended to make video creators better aware of who is watching their content, a well-meaning friend has shared

YouTube Policy on Ads Of 2020 and Beyond

If YouTube moves to sell ads and puts pressure on advertisers, then those advertisers may be at an advantage. Advertisers would have more leverage over YouTube than they did in 2013 when YouTube introduced its programmable ad system. Technology that lets advertisers automatically set viewing limits for individual viewers and schedule times to show ads is new. More pressure on marketers would create a more successful YouTube content creator — necessarily, a channel focused on making content.

More On YouTube Advertising Changes for 2020

YouTube is considering a decision to have its policy change by the year 2020. Pricing and profits are two of the biggest drivers of advertising revenue on YouTube.

Facebook is the largest advertiser on YouTube. YouTube is still one of the most targeted platforms for audiences. A ton of their advertising dollars continues to end up on YouTube.

5 Things You Should Know Before Creating a YouTube Channel

December 27, 2019·
3369 Views·

If you have a dream to create a YouTube channel, it’s not too late to do that now. It would help if you lashed on to the social media buzz.

A lot of people get famous and earn a lot of money from their YouTube channel, you also can. With the right knowledge, you can also get the same result. As such, here are five things that you should be aware of if you plan to create your YouTube channel. But keep in mind that the advice we are going to give you does not guarantee you of success, although it increases your chances.

1. Why do you want to start a YouTube Channel?

You need to know why you want to start your channel as this will determine what type of content to post.

It could be that you want to teach people how to make hair. You want to review operating systems, tell people about different countries of the world, or review your traveling experiences in different airlines. You can also teach people how to cook. Teach how to take care of a child etc. Whatever it is, you have to know what it is you want to do on your Instagram channel.

Your reason for starting a YouTube channel will determine who you should target, what your content should be, and who you feature in your episodes. There are myths about buying YouTube views you should be aware of as well.

For example, if the reason why you want to start a YouTube channel is to teach new mothers how to take care of their newborn baby. Then your target audience will be young mothers between 20’s and ’30s. You can feature medical practitioners, experienced mothers, nurses, etc.

If you don’t have any solid reason why you want to start a YouTube channel, your chances of capturing a broad audience are slim.

2. How often do you want to upload to the YouTube Channel?

After knowing the content you want to upload and your target audience, the next thing to remember is how often you wish to upload your videos. Your schedule should depend on the type of content your channel is.

When scheduling your content, you have to put into consideration that you’ll be posting your content for an extended period. It may be convenient to upload a video a day right now, but will that same number be suitable in the next six months or one year. You have to take cognizance of future engagements like marriage, promotion, studies, and availability of content.

If you’re thinking of picking a particular time now and altering it later, then I’d advise that you ignore that thought as it can irritate your viewers. Your Subscribers can un-subscribe if they miss episodes because you changed the frequency of uploads. If you released a chapter at an unscheduled time, you should live-stream at the scheduled time to inform your viewers about the episode they missed, and you must prevent this from re-occurring.

3. You have to work on your Substance and Style if you want your channel to be successful

A lot of people feel that all you need to build a successful YouTube channel is the substance of your content; that’s why they haven’t made one. It’s not an option between your Substance and Style. You must get both right.

YouTube viewers may want your content, but without the right style that makes the material attractive, they’ll check-out the next post. Some techniques that you should work on include;

Attractive topics

Having a very regular format

Add thumbnails to your video

It would help if you also worked on having a confident and captivating voice. If your voice is shaky, it can turn your viewers off. Thus, it would help if you worked on getting rid of those speech styles that users find annoying, e.g., upspeaking.

You can work on your speech by watching videos online that will train you to be a better speaker.

You should adequately edit your videos as that has a role to play in determining whether your viewers will listen till the end or stop the video in the middle.

4. Equipment that you need as a YouTuber

If you want to succeed as a YouTuber, you need a lot of equipment to create explicit videos. Here are some pieces of equipment that you can get without necessarily breaking the bank.

Camera: Since you’re just starting, you don’t need those expensive cameras. A phone with a quality camera will do. You can also use the camera on your Laptop or MacBook.

Tripod: You can get a tripod if you’re using a smartphone or a camera. The tripod will make the picture look professional as it will be steady.

Green screen: You should get one of these if you want to alter the background of your videos. You can search for alternatives to a green screen if you can’t afford one.

Microphone: Your audio is as important as your video. If you get a receiver for the device you want to use, it will help your audience to hear you. You can record an audio first. Then you mix it with your video. You can only do this if you have the technical expertise.

5. Make provision for promoting your videos

Just because you have a video does not necessarily mean that you will have viewers. You must pro-actively take steps to promote your video. Here are some ways to improve your video with being annoying to the person you’re telling.

Forums: Forums are an exciting place to say to people about your video. If you post on a highly visited page on the forum, it can get you a lot of viewers. Most forums have a strict policy against spamming. As such, you should avoid posting there too often.

Social media: You should post your videos on social media sites. However, if you don’t have followers on your social media account, then you should get someone to help you with social media promotion.

How To Make Your YouTube Views Productive

December 23, 2019·
3069 Views·

I think you’ve made the right decision to go into video as I think that it’s one of the coolest things on earth. Call me a YouTube addict, yeah I am! Before becoming a pro, there are mistakes I made that almost inspired me to quit. So as not to make the same mistake as me, I’ll be sharing some tips for beginners on how you can use YouTube productively.

1. Post your videos at regular intervals

The first thing you must have in mind as a beginner is that you just have to start somewhere. If you keep complaining about the quality of your videos, you’ll never get anything done. When making a video, you must have it in mind that you’re a beginner. As such, your audience will tend to overlook some mistakes. If you check through how others started, you will notice that they developed themselves with the experience they gained while posting out videos and from the mistakes of others.

You should post your videos at regular intervals; this will help your audience to know when to catch up with your videos. Don’t wait till when you have one million subscribers till you create a schedule for yourself, it is the schedule you create now and stick to that will determine how much of your goal you will achieve.

2. Always remove the videos that you don’t need

Your audience will start getting bored if your videos contain similar content. The niche may be the same but the content must be distinctively different from each other.

Just because you caught the side-view of an edifice that you posted a while ago does not mean that you should have another side on your YouTube page. Too much of the same content will bore your audience.

3. Don’t imitate other videos you see

You should try as much as possible to be real. Take a cue from reality TV shows, you will notice people love to watch others be their real self. Don’t worry about those videos that are more popular, or more interesting. Just stick to what you do and choose to get better every day. Every popular YouTube channel began with 0 subscribers and 0 views, you have to gradually build your page.

4. Study programs you admire

You should watch your programs on TV and YouTube that will inspire you to do better. Be inquisitive about how they do things. When learning from these programs, you should stick to what you do but alter how they’re done till you get the best outcome possible.

5. Make sure you optimize your video for YouTube’s search engine

If you want other YouTube users to find your content, you will do more than just upload good content. Although the majority of work is uploading good content, however, if you ignore the remaining 10%, people will not find your video. Your entire effort will amount to waste if you upload great content without views. Here’s how to ensure that people find your videos on YouTube;

A. Ensure that the title of your video is descriptive enough

Ensure that your title is short and describes your content. No one will open a video on YouTube when they’re in doubt of what the content looks like. It is estimated that it will take over 50 million years to watch all the videos on the internet, why should a user watch your video when they have options.

B. Use tags on your video

Tags are to YouTube videos what keywords are to articles. Tags will help people to find you easily. For example, if the title of your video is “Best hotels in London,” you can use the tags “London hotels,” “London Vacation,” etc. get the gist?

C. Describe your product

You will see a description box below the video you want to upload, this affords you the opportunity to describe your product in a search engine friendly way.

6. Ensure that your audio quality is good

Bad video quality is not as detrimental as bad audio quality. Depending on how bad the audio is, it can completely render your video useless. Here are some things to avoid when shooting a video if you want to have good audio quality;

A. Avoid shooting a video in a windy environment

Since you’re just starting, it is expected that you don’t have Hi-tech equipment that can record videos in a windy place. Thus you should avoid this type of location totally because the only thing your audience will hear is the sound of wind rushing.

B. Take your equipment out of it case

If you’re shooting your video with a device like the GoPro, not taking it out of the case will ruin the audio quality of your video

C. Don’t place your finger on the microphone

For example, If you’re shooting a video with your phone and you place a finger on the device’s microphone, it will completely ruin the audio quality of your video.

7. Socialize with fellow community members on the platform

YouTube is a social network, and you should live up to that expectation by leaving comments on videos that you admire. The comments should sound genuine and not vague like awesome, or good. A great comment will attract the owner of that account and they may view your videos.

Also, use the share button to tell people across all 13 platforms available about your video. It can go a long way in bringing people to your YouTube page.

How To Prepare For YouTube Ads in 2020

December 18, 2019·
3700 Views·

Your channel is one of the most important channels on YouTube. The people that make up your channel are your audience. Whether you want to sell merch or sell videos, you have to know how to create a successful YouTube channel. Let’s go through the process of creating a YouTube channel.

How To Prepare For YouTube Ads in the future

How To Build A YouTube Channel

Of course, you already have all the video and visual assets. Here’s how you can make a successful YouTube channel. Here are some simple steps you can take.

YouTube does not impose restrictions on advertisers using YouTube. Instead, advertisers use these other services. In fact, despite the myths, you can still buy YouTube views in 2020 by the looks of it.

All of the companies in our industry use online video to reach more people. These products are no different from YouTube, except that they are produced in your country, owned and operated by you, and used on a subscription basis.

Optimizing YouTube Videos For More Views

December 12, 2019·
3122 Views·

Best Ways Of Optimizing YouTube Videos

Most YouTubers are prone to neglecting their channels when it comes to optimization. Your videos should optimize for specific keywords, but your channel shouldn’t be left out either. When it comes to optimization, I don’t mean stuffing the channel name or description with keywords; instead, we’re talking about using the right profile picture, icon, and using wise words in your meta description.

When it comes to the profile picture, choose a clean image. You will want to avoid blur Images or those with too much clutters. As a rule, most brands are to use Logos or lovely artwork that relates to what their business represents.

Influencers are to use an image of their face since viewers are likely going to recognize them faster. In terms of profile pictures, changing it could be a bit complicated since it’s linked with your Google account. Hence, a change will have to be effected on your Google account as well.

For Influencers, ensure your profile photo on YouTube is also the same across all social media accounts.

Optimizing YouTube Videos For More Views and Subscribers

Getting Your Meta-data Right

YouTube metadata is a good way this search engine understand what your video is all about. To improve your visibility, you need to pay more attention to what you name your video, tags as well as Meta-Description.

When it comes to naming, give your video a name that is short and predictable. Your title should contain few keywords and, if possible, phrases that are guessable by your audience. You should also add the transcript and closed captions, as this will help viewers understand the whole idea your video conveys.

Ensure your title is short and gives a hint about what the video is about. Your title should be easy to comprehend by both your viewers and bots. Remember that the description is where your keywords should go. The description is entirely for ranking your video.

Your description should contain keywords but shouldn’t deviate from what the video describes. Here, try to maintain a balance between writing for search engines as well as your users. You can finish up the metadata session by adding tags that will make your video easier to find.

Upload High-quality Content At All Times

Just like you’re required to upload High-quality Content on Google, your videos on YouTube Should also be unique and convey relevant information that viewers will find helpful. Interns of quality, we aren’t talking about the information contained in the video alone but the visual aspect of your content.

Here, your video must be clear and concise HD format if possible, but if you can’t afford to do so, ensure your videos aren’t blurry and should also come with a good background.

Since not all users have Access to a subtitle, work on the Audio aspect of your video. Make sure you’re audible enough and use short sentences if you’re starting. For new creators, you might feel a bit uncomfortable facing a camera, but as you shoot more videos, you grow into the act.

Add cards and End-Screen to increase engagement

Tools like cards and end screens present an opportunity for users to chip in additional pieces of information. The end screen might contain links to other videos or encourage users to watch or subscribe to your channel. Watermarks are more of a marketing tool and usually appear at the bottom of a video.

Cards and watermark work differently. If your aim is a get more views, you will likely want to use tags as a medium of adding links to other videos on your channel. However, keep in mind that your options shouldn’t be limited to links alone.

Use cards to seek viewers’ suggestions about your channel and ask what they want to see in your videos.

The end screen is to convey the same information cards. However, ensure your video is of high quality if you want your viewers to stick to the end. The end screen serves as an alternative to cards, and they can be interchangeable. The only issue is that viewers might not be patient enough to watch your video to the end, making the information conveyed on an Endscreen useless.

Hence, using a card is a less risky way of communicating with your viewers since the cards can Pop Up at any point during the video.

To create End-Screen, Click on the studio creator link under your account and select video manager then select videos.
Click the video you wish to add end screen and select the end screen.
You can create a new End-Screen or edit an existing template.
Once you’re editing, click save, and your end screen will display at a closing stage of your video.

Use Compelling Thumbnail Image

If you’re conversant with the ten-second rule, you will know that your audience does not have time for the long epistle. You have about ten seconds to grab their attention and another ten seconds to give them a hint of what your article is all about.

Online readers are always in a hurry. They don’t read; instead, they scan through a list of content to decide the best one to watch. Viewers’ interests can pin to a Thumbnail attached to a video. It serves as a book cover drawing people’s attention to your video. Even if you have taken your time to create a good video, a crappy artwork might render all your hard work useless.

Conclusion

Uploading a video on YouTube and waiting for the number of views to grow isn’t the best way to go about things. Having a good video isn’t enough; you need to carry out some optimization to get it in front of your viewers.

How To Use YouTube Ads: A Basic Guide

December 10, 2019·
3301 Views·

YouTube boasts of over one billion users, a figure that reflects one-third of the total internet users. Statistically, there are over 1 billion videos consumed daily, with every user averaging 40 minutes of view time. Hence, it’s no surprise that the vast majority of YouTube users fall within the age of 18-39.

In addition to that, most business owners are beginning to leverage the platform to achieve their marketing goals. This includes increasing sales, getting more subscribers, or getting users to sign up to your email list.

Best ways to optimize video for YouTube search

Getting Started With YouTube Ads

Even though using YouTube for marketing purposes seems a bit vague to most marketers, taking advantage of this video platform holds a lot of promises to your business. Since few marketers are leveraging on this platform, the level of competition is quite low, thereby guaranteeing more success.

If you’re one of those looking to take advantage of this search engine to achieve the marketing goals, you will first need to learn how YouTube Ads works as well as different kinds of Ads available. In this write-up, you will learn everything you need to know about this platform as well as how to set up your first campaign.

YouTube Ads: Where To Start

YouTube advertising is simply a way of promoting your videos through paid advertising on YouTube to increase reach. YouTube Ads takes the form of short videos playing in the middle of another video or videos showing up on search results.

Just like Google Ads, YouTube Ads are of different types. Just like Google and Facebook Ads, where promotion is grouped based on objectives, YouTube Ads work similarly. You can either choose to promote your video using Trueview Ads, Non-Skippable Ads, Bumper In-stream Ads and lots more.

TrueView and Non-skippable Ads remain the most popular option among users. Hence, we will be taking a detailed look at how both works.

How does Trueview Ads work?

This is the most popular advertising format, and it’s easy to see why. It produces the best results, which explains why viewers prefer it. One thing about this type of advert format is that users will only have to watch for 30 seconds. It’s usually inserted into short videos, and users can choose to watch or skip the video.

The video can be inserted at the beginning or middle of a Video but plays for a few seconds before the Viewer is allowed to skip. The good thing about this type of ad is that the advertiser is only charged if the Viewers can clock 30 seconds watch time. If the view doesn’t, advertisers can save their money.

The length of Trueview In-stream Ads depends on the total length of the video it’s inserted in. Videos of 12 minutes can contain a Trueview ad of 30 seconds, while that of 30 minutes might have a video ad of 1 minute.

Now there are two categories of Trueview Ads, and they all work differently. The first is discovery Ads, and the second is In-stream Ads. Discovered Ads show within the search results and comes with an image thumbnail.

Non-Skippable In-stream Ads

Non-Skippable In-stream Ads is similar to Trueview In-stream Ads except that this one isn’t Skippable. Viewers are forced to watch the Ads to the end before proceeding to the next video. Viewers have less control over these Ads; hence, it poses a lot of risk to advertisers.

Non-Skippable Ads are popular and are usually positioned to stream in the middle of a video. Presently, the duration of Non-Skippable Ads is lesser than Skippable Ads. While some Trueview Ads can take as long as 30 seconds, Non-Skippable Ads only last for a maximum of 20minutes.

Unlike Skippable Ads, advertisers are charged on a CPM basis when it comes to Non-Skippable Ads. This means advertisers pay a certain amount after reaching a thousand views, but the success of these campaigns depends on your targeting.

Getting the views you want does not matter; the real issue is to ensure your marketing goals are realized. Hence, targeting and conversion matter more when it comes to Youtube Ads.

Creating YouTube Ads

Upload Your Video To YouTube

First and foremost, you will have to create a video for your campaign. Before creating your campaign, ensure your video is uploaded to your YouTube account.

Launch Campaign On Google Ads

Create a campaign via Google Ads. If you do not have a Google Ads account, create one before proceeding to this step. Once you’re in Google Ads, click the option that says “All campaigns” and tap on the (+) icon to create a new campaign.

Now, you have to choose which format you want your ads to appear. For YouTube Ads, choose “videos” from the list of available options.

Edit Campaign

Here, name your campaign using a phrase that describes what the campaign stands for. Next, proceed to set your budget by choosing the average amount to spend daily.

It’s better to start small and slowly increase your ad budget as soon as you start seeing results. Also, select a start and end date for your campaign before deciding where you want your ads to be displayed.

Select Your Audience

This session is where you have to narrow down your targeting to your ideal audience. Start by typing in a keyword that defines your audience. For Instance, if your product is about getting a flat tummy, you can start with the keyword “weight loss.”

Use the demographic option to define your audience’s age, location, gender, and relationship status.

Add Marketing Video

To make things easier, ensure you’ve uploaded your video on your account before proceeding to this step. Use the search bar to search for your marketing video in the Ads creative session. Once your video shows up, click on it to select.

Lastly, select your video format from the Menu presented to you. Most advertisers prefer Trueview In-stream Ads and Non-Skippable Ads, but your options aren’t limited to just these two. If you’re choosing Trueview In-stream, you will have to add an image as your display banner.

Select the image you want and click “save,” then continue to Ads.

Your video will be reviewed and, if approved, will go live.

Conclusion

YouTube Ads leverages on Google Ads to create its campaign. Hence if you already have an idea how Google Ads work, creating a YouTube Ac shouldn’t be an issue for you.

How To Measure Real YouTube Views?

December 6, 2019·
3306 Views·

To measure your own YouTube views you need to know two things. What number of views you get on your videos. What number of views you get on other people’s videos. To improve your SEO and help you grow, you need to know what kind of view views are getting, how many they are, what kind of subscribers they’re getting, and how much. You should categorize them, even if you buy YouTube views, into categories.

Original views are the views you get for the original video itself. This category is where the real value of Google+ comes in. Google will now attempt to act as the resources for you to get more views from your videos. In other words, YouTube is going to increase the views count on its own network by promoting you.

What Are Real YouTube Views?

It’s always important to remember that real youtube views are both a measurement and a reflection of how many people were affected by the search. However, it’s important to also understand that even if these views fell far short of reality for you, this doesn’t mean you’ve been hurt by the search.

If you thought the original piece was low quality, you probably won’t have gotten the results that it generated from your action on Reddit. If you were shocked by the release, you probably missed out on some of the blog posts.

Is Your YouTube Video Unique?

Also, what really makes a video unique? First, do not look at them, just look at the real numbers. You’ll see that most videos on youtube are the same. You can’t make an animation you don’t own. Even movie posters are the same. Second, consider what the video is trying to accomplish. Asking a video developer to make a video that you already have on your computer with pixels all over it sounds like a lame request.

What Does YouTube Count As A View?

YouTube views are made up of the time that you stay on your website, and the time it takes you to go to another website. So, if you stay on your website and click through the redirect URL, YouTube counts a “view” as your visit. And for websites that have short URLs, YouTube’s method is simple: a direct call to the URL doesn’t count as a view. That’s not necessarily a bad thing. If you call someone’s mobile phone number when you’re in a meeting, that would be horrible.

What About Huge YouTube View Counts?

These large views are indicative of more mainstream appeal: it’s difficult to argue with that. In addition to more mainstream appeal, YouTube’s top shows—those that seem to gain the most traction in the first place—are all the more popular when viewers come to watch them. Many will also check the videos on YouTube with their friends and family. That’s another indicator of the appeal of views and the service’s audience—and the service has a large audience.

What Can YouTube Do With View Data?

YouTube puts some of the traffic that comes to the site into what’s called a library. Essentially it’s a permanent collection of clips. By analyzing those data points, we can come up with a fair idea of which videos people find the most value, and which ones they’d never see again. So with those data points in hand, we made a video, called Don’t Do That, that takes a particular set of snippets of radio and reviews shows from the 1990s and turns them into what the video company calls “freshness,” which is used to rank some videos.

What Can The YouTube Algorithm Do?

YouTube algorithms and the people who design them are smart. They are particularly good at recognizing the kind of videos that fans like. If they see a video of someone wearing a furry hat, they know. If another unique part of the animal, they see it too. It tends to be higher in searches on YouTube than the site’s normal picture of that person in a hat. That’s called “natural ” or “hard count,” meaning that a video that’s been “naturalized” and uploaded to YouTube can still result in a spike in searches on Google for all people with the same fursona.

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