On average, YouTube receives a billion views a day from users all around the globe. With such a massive viewership, only time will tell when this online powerhouse will replace the boob tube.
With content creators uploading over 400 hours of video every minute and their advanced understanding of user preference through AI, YouTube’s become a video sharing platform unlike any other. These impressive stats and numbers tell us one thing – YouTube is one of the best online advertising platforms out there. Brands are quickly learning the advantages of running their ads on YouTube and we are seeing a lot of them step up their game.
There’s a burgeoning digital ad war that’s unfolding on YouTube and you can learn a lot from some of the brands that are killing it. Take inspiration from some of the best video ads, which we’ve listed below.
When the trio of Chad Hurley, Steve Chen, and Jawed Karim came up with the idea of YouTube back in 2006, they only wanted to create a platform where they could stream news about the big tsunami that hit Indonesia, and replays of Janet Jackson’s wardrobe malfunction during her Super Bowl performance.
We can bet you a thousand views they didn’t imagine their platform will become the second largest search engine on the internet, that would help content creators turn their passions into full-time, lucrative careers.
YouTube has indeed come a long way since its inception. We now look at YouTubers as influencers who can determine purchasing trends in various niches – they are among the most powerful people on the internet today.
Just what makes these content creators so charismatic and special? Keep reading to learn about the characteristics shared by some of the most successful YouTubers today.
You probably know about using YouTube for your marketing campaigns, but have you thought about using it for customer service?
According to a study conducted by Mediapost, 87% of consumers say that watching a video about a product makes them feel more confident about purchasing. If videos make such a significant impact on customers, it only makes sense that you utilize them to improve their overall experience.
While largely unexplored, providing customer service through YouTube can be the simplest way to improve user experience and customer satisfaction, by delivering easily-understood instructions and advice.
Learn how you can maximize YouTube to improve customer service below.
Unlike other types of online interaction, live video streaming allows for more spontaneous video production and interactive content consumption, which make brands appear more honest, real, and likable.
One of YouTube’s newest offerings, YouTube Live, makes this possible. As other big platforms enhance their Live feature, more and more brands are seeing the importance of using live streaming to reach their audience.
Be competitive and stay relevant in your field by using YouTube Live to grow and engage your audience. It’s an effective way to connect with your viewers and now it’s easy with YouTube. Add in a video Views campaign and you’ll be growing your subscribers in no time at all!
While interactive content marketing is nothing new in general, it is one of the latest developments on YouTube today.
An interactive YouTube video series uses end screens (in the past they could also use annotations) to engage its viewers. It’s a series of videos with several possible endings, depending on what option (i.e. end screen card) the viewer chooses.
Using basic tools and features, YouTube interactive videos are presented in a cleverly creative way that creates a magnified illusion of interactivity, when in reality, everything is pre-created.
Every marketer knows the power of interactive content marketing, but not all have discovered how to do it effectively on YouTube. There’s time to be at the forefront of this video series concept and create an amazing experience for your audience that will surely impress them.
Of course, there are other compelling reasons why you should make interactive videos on YouTube. These are the same reasons why other pioneering brands already use interactive videos in their YouTube marketing.
YouTube may be facing some issues with some of their biggest advertisers, but it’s far from dying. Content creators and brand channel owners are still frantically using the platform to share valuable videos with all of their followers.
This current problem should tell you that now is the most crucial time to step up your YouTube marketing strategy. One of the most reliable ways you can do that is by buying high-quality Views from a tried and tested provider.
Buying views has had a bad rep for the longest time, but today we’ll be discussing how they can actually help you strengthen your social proof (and your content’s marketability) without overly exhausting all your marketing resources.
We’ll also talk about how and where you can buy high-quality views, that are delivered as promised without burning down your entire marketing budget. Find out whether buying YouTube Views can actually help your channel by reading on.
YouTube is changing the gaming world order at an incredible rate. At the highest point sits YouTube gamers, who have changed the way video games are introduced to the market, as well as the perception of what will be a popular subject to watch.
Gone were the days when users and game developers had to rely on mainstream media for reviews and advertising respectively. Today, people simply check out gaming videos of YouTube personalities who are only too eager to share their opinions with the world.
No longer can game companies control branding information and messages around their products. YouTube gamers hold considerable power over the gaming industry and with 90% of gamers turning to YouTube for gaming advice every week, there’s no sign of this influence being overturned.
With over a billion unique visitors per month, YouTube is indeed the go-to platform for videos. YouTube stars have definitely taken to leveraging this platform for online marketing and publicity. It has helped them broaden their internet reach and build a huge fan base.
If you think you’re producing good content but you’re not getting the audience attention you think you deserve, then you might be doing something wrong and you are missing out on big marketing opportunities. However, getting views is easier said than done.
To drive huge traffic to your sales pages, you need to get more subscribers and views. You can take a bit of a shortcut down that road by purchasing views, subscribers, and other forms of engagement, though you’ll still need to produce quality content.
If you’ve already started your own channel but you aren’t getting views, then you might be committing some of the following mistakes.
Back in 2005 when YouTube first launched and people were questioning the value of putting free content online, establishing any YouTube presence at all was akin to becoming an authority.
People went on YouTube not to sell their products but to show people that they are (or could be) thought leaders in their fields. Nowadays, people go on YouTube to be popular, because as long as you are famous, your success in both endeavors is just about guaranteed.
Check out some of the most effective ways to become popular on YouTube and build a successful business. Learn from the examples of others, and establish yourself as a major influencer sooner rather than later.
Did you know that the number of YouTubers who are earning six figures annually grows 50% year over year? This just proves that YouTube is home to some of the most successful breakout stars on the internet today.
Whether you love them, hate them, or are secretly jealous of them there’s one thing we can all agree on: successful YouTube stars know a thing or two about internet marketing – and they know it well.
If you are dreaming of recreating even just a portion of their success you’re in luck because we will be breaking down some of the marketing strategies of the biggest YouTube stars out there.
Ready to be part of the YouTube Marketing Hall of Fame? Take notes on all the tips we’ll be discussing below!