Why You Need Video on Your Landing Page

why-you-need-video-on-your-landing-pageWhy You Need Video on Your Landing Page

For many companies and brands eager to get their presence out there, coming up with an eye catching page is critical. Many would say that you only have a few seconds to grab a visitor’s attention so they stay on your page and learn more about who you are and what you have to offer. Website or page visitors need to be able to identify what the site is about in the first few seconds so careful thought must be made on what needs to be placed on the site landing page. One of the best ways to capture visitor attention is by placing a video on your landing page.

Brands and businesses need to ensure that page visits generate actual conversions. Many potential leads can be easily lost when brands do not put too much thought on their welcome or landing page. Some simply aren’t engaging enough or consist of only paragraphs of text that speak about the company that new visitors just do not have the time to read through or are not interested in.

Here are some of the top reasons why you need to add video on your landing page.

 

  • It captures visitor interest. Many visitors have very short attention spans and lose interest very quickly when faced with nothing but text at the get-go.  Most people do not have the time to go through all these and check out every detail before finding out what they need to know from your site. Adding a video on your landing page is a great way to showcase your brand’s identity and highlight important information while engaging your audience as well. Majority of users process information visually so it is easy to see why many people opt to watch videos to learn more about a product or service. This is also an excellent way to make a lasting impression to your audience so you have a better chance of turning them into leads.
  • It highlights a call to action. By adding a video to your landing page, you can optimize your page and direct page visitors to everything they need to know about your brand and even add a call to action so you can easily turn them into leads. With a video, you can direct them to sign up to a mail listing or fill out forms through the video itself without them having to check how this is done on every page. By placing a video on the landing page, you can ensure that the video does not get lost in your website and is put to waste. It should be highlighted and featured on your site.
  • youtube-video-sales-landing-pageIt brings focus. An engaging video is sure to bring focus to what your audience needs to know. Once you have a professional and captivating video for your landing page, it’s almost guaranteed to hold more attention and help convert them into customers. But the next important step is to make sure people see it. Videos with the auto-play feature ensure visitors see this right away on your landing page. Visitors are also more likely to spend time on your site when they have an engaging video to keep them occupied.
  • It builds trust and shows your brand is the real deal. With a well-made professional video that stands out on your landing page, page visitors and potential leads can rest easy with the assurance that your brand is serious about your business. Allocating resources to focus on an engaging video that speaks about your company or brand shows anyone interested that you believe in your company and that you are passionate about what you have to offer. It boosts trust and gets your brand in line with several other companies that use videos to seal the deal. Companies need to remember though that just having any video on the landing page is not enough, quality and content need to be seriously considered to ensure visitors are engaged enough and get everything they need at the shortest amount of time to ensure the message is captured right away.

 

Having a video on your webpage also increases the chance of your website making it on top of Google page listings which draws more traffic to your website.

 

  • It builds connection. There is no better way to instantly connect with your audience than through a visually appealing and quality content-driven video that makes every audience interaction personal. Page visitors are more likely to remember your brand through the video on your landing page that speaks to them in a personal level. It helps to come up with a video that is made specifically to speak and attract your target audience so as to ensure these are more likely to give you the most returns in terms of engagement. Careful assessment needs to be done on ensuring the video has an impressive storyline and makes the most of music and video effects to generate interest and appeal to all types of audiences.

 

youtube-video-sales-page-landing-conversionsAs more and more companies move their business online to adapt to the recent trends, the competition has become incredibly fast paced, ever changing and ruthless. Growing brands need to seriously consider the importance of videos in capturing the interest of their target audience right on their landing page. A great first impression still holds true in leading to conversion especially in today’s discerning online users who would like to get the most information with the shortest amount of time. For many companies, creating a great website and keeping it optimized to generate more traffic while keeping visitors interested is sure to bring about considerable costs and expenses. With this in mind, companies need to ensure that their website is able to generate leads and increase ROI consistently for it to be worth it in the long run.  Being one step ahead of the competition is crucial in ensuring that your brand is able to gain the right traction to stay on point for long periods of time.

Buying Social Proof: The Donald Trump Story

Most businesses and individuals who rely on social media signals and followers for their business have at least some fake followers. Many business owners, musicians, artists, authors, and even entrepreneurs will buy social media signals, fans, and followers- especially when they are just starting out. They do this to boost their Social Proof and ranking so they get noticed sooner and stand out in the crowd easier until they can prove their worth. Even if you don’t buy them yourself, everyone on Twitter and YouTube eventually gets a good chunk of fake followers or viewers as they get more popular, as the fake ones try to hide in between the lines by following and watching random people.

Is Buying Social Proof Possible?

 

Many do it but not to the extent that one of the current presidential candidates has. Of the millions of Twitter followers and YouTube views that Donald Trump has, several studies have shown that the numbers include many questionable ones — such as accounts with very few tweets, little to no activity, no completed profile information, have few followers and fans, or have only been active for a few months. Many of these are probably fake and these questionable accounts make up a good chunk of Trump’s followers- and that is just on Twitter. The same trend is likely true on Facebook and the other social media platforms he is using in his campaign.

buying-social-proof

BUT HE WON!

 

Trump has recently been in the spotlight for his charged and at times questionable tweets about a variety of hot button topics, and this feeds into the growing attention his followers are getting on Twitter- which is also spilling into checks into his other social media campaigns. He interacts on social media often but if most of his followers and friends are fake accounts with no one really behind them, then it means little at all for his power and appeal.  There have been reports that show a surprising number of his fans and followers online are dead and spam accounts that his campaign has purchased for the sole reason to make his online campaign seem more powerful and strong than it really it. However, Trump is not alone in this kind of underhanded tactics.

buying-social-proof-donald-trump

He used purchased social signals to growth-hack his campaign. Aaaaaaaaaaand It worked.

 

Every major candidate still in the race and several who were but dropped out and even a couple who hinted at running but chose not to have lots of online social media followers that fit this bill of the probably fake account. Trump does seem to have a greater share than most others in the spotlight, but Democratic front-runner Hillary Clinton does bring up a close second. Her biggest rival, Bernie Sanders, had a smaller number of Twitter followers and Facebook fans than Clinton or Trump, but his seemed to be almost completely valid authentic accounts.

The biggest problems with trying to peg which accounts are fake is that no universally accepted definition exists for what a fake account looks like. There are people who just browse and read and never comment or interact and these people generally don’t even bother to fill out  their profile or choose an avatar. Some people only share and repost and others only leave non verbal comments like thumbs ups and status likes. So the debate rages on and we are left to wonder and decide for ourselves if YouTube views, Twitter followers and Facebook friends really matter as Donald Trump has already won!

buy-youtube-likes

6 Things To Know Before You Buy YouTube Likes

To get into the suggested videos list on YouTube and rank high on YouTube searches, your video must excel in a number of areas. YouTube factors video engagements heavily into its ranking algorithms, including likes and comments. Buying likes can be a good tactic for boosting your video, and is often used to complement bought views or drown out the ‘”Debbie Downers,” people who leave undeserving negative comments on your video.

Continue Reading

how much are a million views worth on youtube

How Much Are A Million Views On YouTube Worth?

With YouTube partners program, anyone with a video camera and access to the internet has the ability to make money by uploading onto the platform. This works through Google AdSense, where audience-specific ads are played before your video. Every time someone watches or clicks on an ad, you get part of the revenue.

Continue Reading

youtube-video-seo

How to do SEO for YouTube videos

Making high-quality YouTube videos is difficult enough. Getting people to watch your videos is even harder. One way to get people to see your video is to focus on grabbing inbound traffic from searches on YouTube and Google. However, to get this inbound traffic, you need your videos to achieve a good place in Google and YouTube searches. How do you do this? This is where familiarizing yourself with a popular concept comes in handy: YouTube SEO, or YouTube search engine optimization.
Let’s go over the top YouTube SEO tactics being used in 2016.

Continue Reading

tips-youtube-subscribers

Strategies To Get More YouTube Subscribers

The first step toward developing an audience on YouTube is building a subscriber base. Subscribers are essentially “followers” of your YouTube channel. When a YouTube user subscribes to your channel, your new videos are placed on their YouTube home pages and they will receive email updates every time you upload a new one.
Subscribers primarily matter because they provide consistent traffic to your videos. In addition to providing steady traffic, subscribers are likely to have a longer watch time and are more likely to engage with and share your videos because they’ve already shown an interest.
So, you want to know how to increase YouTube subscribers for your channel? Here are strategies you can use to get them.

Continue Reading

7-free-ways-more-youtube-views

7 Free Ways to Get More Views on YouTube

Video marketing has become mission critical for brand builders online. Using video in your marketing campaigns has been noted to increase the likelihood of people to purchase a product. Over 50% of marketing professionals say video offers the best ROI of any type of online content.

YouTube is still the largest online video-sharing platform. If you are making use of video for your branding efforts, you’ve probably already started using YouTube. On YouTube, views are a vital metric for measuring success. Read on for tips on how to get free views for YouTube (and one bonus trick).

Continue Reading

can't make a living on youtube

Why You Can’t Make a Living on YouTube

You have probably heard stories of YouTubers posting viral videos and making a ton of money from their videos. Like many of us, stories of people making money online are bound to catch your attention, and maybe you have been thinking of creating a YouTube channel and making money out of it too. Hate to burst your bubble, but truth be told, YouTube is a tough place to make money.

Generally, the most logical way of making money on YouTube is through ad placement with Google’s AdSense program. The average estimate of money earned from YouTube ads is about $7.50 for every 1,000 impressions. Depending on the advertiser, an impression could be a click or watching an ad for a predetermined length of time. Granted, that’s not a whole lot of money. In addition, that means when a viewer skips an ad or when they are running an ad blocker, you are not going to get paid. It‘s evident that YouTube videos are not the best way to make money online. However, this does not mean that YouTube is not important to your business. On the contrary, YouTube can serve as a very effective tool for promoting your brand.

Continue Reading

devumi-vs-fastfollowerz

Devumi vs. FastFollowerz: Who has better YouTube views?

Buying views and subscribers can fast track your dreams to success and glory on YouTube. As a result, there are a lot of players in the game selling these services. If you do choose to buy YouTube views, however, don’t just buy from the first website you stumble across. It’s a better idea to shop around before you make your purchase and get the best service possible for your money.

In fact, we’ve done the shopping around for you. Here, we will do a side-by-side comparison of the two top vendors, Devumi and FastFollowerz, to help you decide if either of them is right for you.

Continue Reading

youtube branding

4 Tips For Running An Unshakeable Brand Building Campaign on YouTube

From a small video sharing website that was created by three former PayPal employees, YouTube has continued to gain users and is rapidly becoming the top tool for online brand building campaigns. Video content has also been gaining traction, with 33% of all online activity spent on watching videos.

Any brand looking to build its online presence needs to use the power of video, and YouTube offers the best platform for doing this. However, because YouTube is open to everyone, you might find your video alongside your competitor’s. With such competition, you need to go above and beyond if you want your brand to get noticed. We will walk you through four important tips to help you build an unshakable brand campaign on YouTube and stand out amidst the competition.

Continue Reading