In an era when people spend more time watching YouTube than TV, it’s becoming increasingly more important to use videos in your marketing. Marketers must continue to seek new and effective ways of connecting with their audiences, and the internet is full of opportunities.
In the world of advertising, there’s one tenet that’s true no matter what form of marketing campaign you’re running or which social platform you‘re campaigning on: content is crucial for each and every part of it.
If you’re looking to science for answers to how you can increase your engagement, though, neuroscience may have just the right strategy for you. This strategy involves getting your customers to look past the primary content of your video and focus instead on the visual stimuli your video provides.
Try including faces in your videos as an organic marketing strategy. Here are the top reasons for creating business videos with human faces on them.
According to a study conducted by eMarketer, the average American adult spends about 68 minutes a day consuming videos on digital devices. Those numbers are a clear indication of how obsessed people are with watching videos online.
Facebook is now slowly rolling out their own video service to users across the globe. Currently, Facebook’s Watch tab is only available to select U.S users but is bound to be released globally in the months to come.
Facebook Watch is set to give YouTube a run for their ad money. Experts are already debating whether or not Facebook’s Watch tab will weaken YouTube, which has already gained the title of the world’s second largest search engine.
Ushering the world into what could be the top earning period in history, millennials are predicted to eclipse the earnings of baby boomers by 600 billion dollars next year. As the prime users and providers of information and communications technology, supposing they’ll also be the biggest spenders in the coming years is not beyond the realm of possibility.
Indeed, including millennials in your YouTube marketing strategies is essential. Not only will they drive economic changes in the future, they do also love YouTube. In fact, 81% of millennials use YouTube, and it reaches more of them than any cable TV news network in the US.
So how do you make YouTube campaigns that appeal to millennials? How can you make a brand and produce content that millennials can easily relate to? Let’s find out!
Despite being embroiled in an ad predicament, YouTube remains one of the most powerful marketing platforms out there. Brands continue to step up their game by coming up with stellar ads that are bringing the digital house down.
While more and more brands are flocking to YouTube for the advertising potential, the need for in-depth analytics becomes stronger.
If you’re in dire need of a tool that can help you measure your campaign’s success (or failure) then this guide is for you. We’ve gathered some of the most valuable analytics tools you can use to determine the course of your video marketing efforts.
Ready to get your hands dirty with data? Read this guide through to the end to find the analytics tools that will help you achieve your goals much faster.
Optimizing your YouTube channel requires more than just making your channel page neat and nice to look at.
Getting a consistently higher stream of traffic for your channel means leveraging the best YouTube SEO practices while keeping in mind the metrics that YouTube actually uses to rank your videos.
Unfortunately, it’s not always clear what factors YouTube takes into account when deciding which video goes first, second or last. There are, however, data that hint at what YouTube finds essential in videos.
So, let’s take a look at some ways you can rank higher on SERP’s, both on YouTube and even Google, based on the factors YouTube seems to use to measure the importance of videos.
YouTube is a fast-changing social network that aims to be more than just a video sharing platform. Just last year, YouTube announced that they will be launching a community platform where content creators and viewers alike can engage with one another by sharing comments, GIFs, and more.
Now in the YouTube Creator Community, content creators such as yourself will have more opportunities to interact and learn from each other. This means the competition is getting more intense. As YouTube continues to grow into an ever-more vibrant ecosystem, you need to step up your game up as a content creator and gain those first 1,000 subscribers.
If you’ve recently hit a slump or are simply having a hard time getting the ball rolling on YouTube, this week’s blog is for you. Learn a few fool proof marketing hacks that will help you gain your first 1,000 subscribers below.
Clickbait headlines have recently become a monstrous beast thanks to websites like Upworthy and BuzzFeed. However, clickbait goes back to at least the nineteenth century when newspapers were fighting for more circulation, the same way social media sites compete for visitors and views today.
Clickbait is a type of content that aims to specifically attract as many clicks as possible. It draws your attention, but it also tends to skimp on the quality for the sake of being sensational.
Clickbait can be news stories, blog posts, interviews, infographics, videos – pretty much anything with a headline. To put it simply, classic clickbait consists of a clever title that captures your attention, makes you instantly curious, and makes you intrigued enough to get you to click – but when you finally get to the real content you’re ultimately disappointed. It doesn’t live up to its promise.
There are some good reasons why you might want to use clickbait in particular ways, but there are also good arguments against it. If you’re thinking of using clickbait video titles and content but aren’t sure how they’ll affect your videos or channel, we’ve collected some of the clear advantages and disadvantages of using them right here.
The factors affecting YouTube ranking can be categorized mainly into two basic concepts: metadata and user engagement. Unfortunately, exactly how YouTube indexes and calculates where to put your video on SERPs is a top-guarded secret, and so guaranteeing your search position is going to be virtually impossible.
Luckily, there are data available that make a solid analysis possible, so we can make better videos that rank higher on the platform. Here we cover 10 YouTube ranking factors for 2017. Hopefully you can make great use of this information and start ranking higher than your competitors.
There is no other file on the internet more beloved than the GIF. It’s so adored that it was crowned The Word of the Year in 2012 and its inventor, Steve Wilhite, was awarded the Webby Lifetime Achievement Award back in 2013.
GIFs have been around since 1987 actually, but have grown in popularity in every internet correspondence fairly recently.
From personal chats to landing pages, GIFs are taking over the internet. Given how revered GIFs are, it would be a shame not to integrate them into your current marketing efforts.
Creating your own GIFs from videos is a lot easier than it seems. Below is a complete step-by-step tutorial on how to create GIFs from YouTube videos. We’ve also included some tips to help you get started using them to augment your marketing campaigns.
On average, YouTube receives a billion views a day from users all around the globe. With such a massive viewership, only time will tell when this online powerhouse will replace the boob tube.
With content creators uploading over 400 hours of video every minute and their advanced understanding of user preference through AI, YouTube’s become a video sharing platform unlike any other. These impressive stats and numbers tell us one thing – YouTube is one of the best online advertising platforms out there. Brands are quickly learning the advantages of running their ads on YouTube and we are seeing a lot of them step up their game.
There’s a burgeoning digital ad war that’s unfolding on YouTube and you can learn a lot from some of the brands that are killing it. Take inspiration from some of the best video ads, which we’ve listed below.