How To Avoid The 6 Biggest Pitfalls On YouTube

2016 was a year when online videos dominated the internet, and 2017 has been no different. It seems platforms like YouTube have everything we could ever ask for, from news to ads and digital media content to pique our every interest.

Individuals and brands can now reach out to millions of viewers worldwide through a single video — which means there’s a lot at stake, potentially. Committing even the slightest mistake on YouTube could easily translate to a disaster of epic proportions.

Viewers of today consume videos far differently than they did five years ago. Today, more people are using YouTube to watch live videos — like the recent solar eclipse — for real-time updates on every subject imaginable.

If you want to rise to the top of YouTube, you need to adapt to new trends and sudden changes in viewer behavior as nimbly as possible.

There’s no telling how YouTube will evolve in the next couple of years. As a brand, it’s your job to keep up with it all. That means learning from the mistakes of others and consistently avoiding the most common pitfalls of success.

1. Forgetting About Your Mobile Viewers

The dawn of smartphones has changed how and where people consume online videos.

Back in June of this year, YouTube CEO Susan Wojcicki announced that YouTube has over 1.5 billion logged in users – and people are spending over an hour a day watching video on mobile devices.

These shiny new metrics were trotted on stage at the Anaheim Convention Center in Anaheim, California, to lure advertisers into investing their ad spend on YouTube instead of traditional media. If those numbers are good enough for investors, they should be good enough for you, too.

Failing to optimize your videos for mobile users will mean missing out on a lot of views and engagement.

All monetized videos are automatically available on the YouTube app for mobile. Videos are only taken down from the app if they’ve incurred a copyright violation.

If your video has incurred a copyright violation, visit the Video Manager page and make a claim. Copyright claims are usually processed within five to seven business days, depending on the severity of the case.

Silent videos are also becoming quite a thing among mobile viewers, so you might want to consider adding captions to all of your videos.

In the Video Manager, you’ll find a tab labeled Subtitles and CC (Closed Captioning.) You can select the automatic caption function by clicking on the English (Automatic) button on the top right of the screen.

automatic subtitlesImage credit: NCDAE

The automatic captions won’t be perfect, but usually they’re pretty close. You can play the video back to make sure the captions are accurate, and edit any discrepancies in the Edit and Overwrite tab on the same page.

By adding captions to your videos, you’re giving YouTube’s crawlers a lot of text to consider when evaluating your search ranking, while also making your videos accessible to the millions of mobile users worldwide.

2. Being Too Pushy

YouTube is one of the busiest and most effective marketing platforms of today. That said, there’s a line to be drawn between an effective brand awareness campaign and being too downright pushy.

Ads of today are already invasive as it is and using your channel purely for salesy videos can drive people away. Don’t devote your YouTube channel to product placement, or you’ll be wasting this valuable resource.

If you want your YouTube marketing efforts to kick ass, you need to develop a kick-ass content strategy.

People log in to YouTube to consume informative or entertaining content, and you can’t give them that if you just focus on pushing your products or services.

Disney, one of the most successful entertainment conglomerates, obviously knows how to create videos that add value to their services. Instead of pushing their newest shows, Disney creates bite-size videos that are designed to pique the specific interests of their demographic.

Cut your viewers some slack by keeping your salesy videos to a minimum. Focus your energy on creating meaningful and valuable content your viewers can enjoy.

3. Not Communicating With Your Viewers

You can do so much more on YouTube than just share videos. YouTube is one of the best places on the internet to connect with your viewers, in large part through the comments section.

The comments section is your gateway to viewer engagement. You can keep the conversation alive by responding to everyone’s thoughts and questions in the comments, and also responding directly in your videos.

The best thing about the comments section is the fact that it’s all public — so everyone can see just how responsive you are to your viewers. Although you’ll get the typical trolls you find everywhere on the net, you can learn a lot from the comments section if you put it to good use and keep a good attitude.

To attract more people to the comments section — and to your videos — consider purchasing a few thousand YouTube Views from a reputable provider. Having an impressive number of Views on some of your videos will give you a more credible and buzzworthy reputation in the eyes of YouTube viewers, which is roughly around three billion eyeballs.

If you want to drive more people to your channel, you need to give them good reasons to check you out. A few thousand views will signify a level of virality and relevance that will lure viewers into watching your videos. If they like what they see, they’ll become new fans and subscribe to your channel.

4. Not Using Social Media To Your Advantage

Relying on YouTube alone means losing out on a lot of potential views from users who are not subscribed to you on YouTube. If you want to raise brand awareness through your videos, you have to share your content on ALL your social media channels.

Your existing social media connections are untapped viewers. If you want to turn your connections into viewers, you have to put your videos where they can see them — on their feeds.

Sharing your videos on social media platforms is easy, all you have to do is right-click on the video to get the shareable link and post it. Or, you can click the Share button at the bottom-right and use one of the easy links there.

youtube share videoDon’t miss out on valuable viewership by failing to share your videos on social media. Your potential connections might not be aware that you have a YouTube channel, and now is always the perfect time to tell them all about it.

5. Not Optimizing Your Videos

Aside from having one of the most expansive collections of videos online, YouTube has also earned the title of being the World’s Second Largest Search Engine.

People use YouTube like they use Google. They use the platform to find answers to some — if not most — of their questions and inquiries about every topic under the sun.

If you want your videos to appear on as many relevant search results as possible, you need to start treating YouTube like the search engine that it is.

youtube tagsImage credit: Backlinko

Start by optimizing your videos, from your video title down to your meta description. Use the most relevant and specific keywords at the beginning — both in the title and the tags — and use more generic (but still relevant) ones towards the end.

YouTube’s site crawlers rely on keywords to determine a video’s ranking. Getting your videos to the right audience depends on the keywords you use — so use them well.

If you’re still at a loss with keywords, you might want to check out the guide Robert Dean created for Backlinko. It details everything there is to know about choosing the right keywords for your YouTube video.

6. Not Creating Custom Thumbnails

On YouTube, you only have a split-second to convince a viewer that your video is worth checking out. A custom thumbnail has the power to drive more people to a video by grabbing their attention and refusing to let go.

You need to create a thumbnail that will reinforce what your video is all about in a single frame. Remember, you don’t have all day to convince a viewer your video is worth their time.

Take VICE, a digital media brand that has over eight million subscribers. They cover a broad range of interesting and bizarre topics that keep their viewers hooked — and they make pretty captivating thumbnails, too!

vice thumbnailsImage credit: VICE on YouTube

If you want to draw more users to your videos, start making thumbnails that tell a story with a single glimpse.

It’s All In the Detail, Baby!

Mastering YouTube is all about paying attention to the small details — from your thumbnail down to using the right tags. If you want your YouTube channel to thrive despite the competition, you have to start paying attention to the little things.

Give your channel a good look and pinpoint the areas that need improvement. Don’t be afraid to commit mistakes because you can always learn from them and change for the better later on.

Remember, YouTube pitfalls are only as permanent as you let them be. If you want to rise to the top, you should learn to be nimble and smart about your strategy.

If you want to kick things into high gear, consider buying a few thousand YouTube Views from a reputable provider. An impressive number of Views will improve your social proof and give you a more buzzworthy persona on a highly saturated platform like YouTube.

Learn from some of these common YouTube pitfalls and take your channel to even greater heights, one video at a time.

tube moneyImage credit: NewMediaRockstars

How to Build a Booming Digital Brand On YouTube

These days, people rely on the internet for everything, from their dose of the freshest news down to tidbits of entertainment throughout the day.

The internet is where people are spending more and more of their time, and brands are following suit. Platforms like YouTube are starting to become primary marketing channels, especially for brands with limited resources.

YouTube boasts of having over a billion users worldwide which translates to two billion eyeballs ready and waiting to see what you’ve got. There are plenty of people on the platform, and the barrier to entry is very low — all it takes is a smartphone to start a channel.

With such massive viewership served up on a silver platter, why is that brands are still failing to maximize their YouTube channel?

Becoming a booming digital brand in this competitive day and age doesn’t come easy for most people — or companies — but with the right tips, rising to the top can definitely become more attainable.

Continue Reading

How To Deal With YouTube Haters

The dawn of social media has taken bullies from schoolyards to the comment section on YouTube and, without a doubt, has transformed a lot of people into trolls too.

It seems there’s no pleasing the people of the internet. No matter what you do, there will always be someone out there in the comment section whose mission is to take you down.

YouTube haters can do more than simply ruin your day, they can also cause some serious damage to your brand image — one offensive comment at a time.

Experts say brands and businesses can’t afford to miss out on the marketing opportunities and benefits YouTube has to offer. YouTube managed to garner more desktop visits than search giant Google in 2016, which proves just how powerful it can be as a marketing platform.

But what can you do when faced with persistent negativity from users you can’t even identify?

Continue Reading

What Motivates Us To Share Videos? Raw Emotion

There are two driving forces behind everything that we do: emotion and logic. On the internet, although there are quite a number of studies that show human emotions to be the chief factor behind some of the most successful content, the complex interplay between emotion and logic can be seen in our video shares and updates.

In other words, the virality of a video depends not just on the kind of video you are making or sharing, but also how that video satisfies emotion and logic.

If your intent is to make more shareable videos, take a look at the top reasons why people share what they share on social media and the internet.

Continue Reading

10 YouTube Channels That Will Make You Smarter

Not everything on YouTube is drivel, despite what your Facebook feed might imply. Not everyone records themselves doing absolutely nothing or dramatizes their day with a story and a clickbait title. In fact, many are pretty informative if not straight out educational.

If you often find yourself wondering what you’re doing with your life watching dumb videos and are looking for new channels that are worth spending your precious time on, this post is for you. Take a look at some of these channels — even if they don’t make you smarter (which they probably will), they’ll at least give you something interesting to talk about.

Continue Reading

Arrest Their Gaze: Why Your Business Videos Should Include Faces

In an era when people spend more time watching YouTube than TV, it’s becoming increasingly more important to use videos in your marketing. Marketers must continue to seek new and effective ways of connecting with their audiences, and the internet is full of opportunities.

In the world of advertising, there’s one tenet that’s true no matter what form of marketing campaign you’re running or which social platform you‘re campaigning on: content is crucial for each and every part of it.

If you’re looking to science for answers to how you can increase your engagement, though, neuroscience may have just the right strategy for you. This strategy involves getting your customers to look past the primary content of your video and focus instead on the visual stimuli your video provides.

Try including faces in your videos as an organic marketing strategy. Here are the top reasons for creating business videos with human faces on them.

Continue Reading

Is Facebook Watch The New YouTube?

According to a study conducted by eMarketer, the average American adult spends about 68 minutes a day consuming videos on digital devices. Those numbers are a clear indication of how obsessed people are with watching videos online.

Facebook is now slowly rolling out their own video service to users across the globe. Currently, Facebook’s Watch tab is only available to select U.S users but is bound to be released globally in the months to come.

Facebook Watch is set to give YouTube a run for their ad money. Experts are already debating whether or not Facebook’s Watch tab will weaken YouTube, which has already gained the title of the world’s second largest search engine.

Continue Reading

How To Appeal To Millennials On YouTube: Get On Their Level

Ushering the world into what could be the top earning period in history, millennials are predicted to eclipse the earnings of baby boomers by 600 billion dollars next year. As the prime users and providers of information and communications technology, supposing they’ll also be the biggest spenders in the coming years is not beyond the realm of possibility.

Indeed, including millennials in your YouTube marketing strategies is essential. Not only will they drive economic changes in the future, they do also love YouTube. In fact, 81% of millennials use YouTube, and it reaches more of them than any cable TV news network in the US.

So how do you make YouTube campaigns that appeal to millennials? How can you make a brand and produce content that millennials can easily relate to? Let’s find out!

Continue Reading

YouTube Analytics Tools for Social Media Managers

Despite being embroiled in an ad predicament, YouTube remains one of the most powerful marketing platforms out there. Brands continue to step up their game by coming up with stellar ads that are bringing the digital house down.

While more and more brands are flocking to YouTube for the advertising potential, the need for in-depth analytics becomes stronger.

If you’re in dire need of a tool that can help you measure your campaign’s success (or failure) then this guide is for you. We’ve gathered some of the most valuable analytics tools you can use to determine the course of your video marketing efforts.

Ready to get your hands dirty with data? Read this guide through to the end to find the analytics tools that will help you achieve your goals much faster.

Continue Reading

How to Optimize Your YouTube Channel

Optimizing your YouTube channel requires more than just making your channel page neat and nice to look at.

Getting a consistently higher stream of traffic for your channel means leveraging the best YouTube SEO practices while keeping in mind the metrics that YouTube actually uses to rank your videos.

Unfortunately, it’s not always clear what factors YouTube takes into account when deciding which video goes first, second or last. There are, however, data that hint at what YouTube finds essential in videos.

So, let’s take a look at some ways you can rank higher on SERP’s, both on YouTube and even Google, based on the factors YouTube seems to use to measure the importance of videos.

Continue Reading