How And Why You Should Collaborate With Other YouTubers

Collaboration is the hottest trends on YouTube today— and for good reasons. YouTube collaboration can be very effective. It works to give you more exposure and, as a result, more YouTube subscribers, increased views and longer watch times. In a social media world where subscribers and engagement numbers can translate to a bigger impact to your brand, it’s definitely worth giving a try.

So, today, we’re going to give you the top reasons why you should collaborate on YouTube and how you can make your first collaboration happen.

Why Collaborate with Others

 

Unless you’re only on YouTube to pass the time and you don’t care about building your presence or gaining more subscribers, you should consider collaborating with others. It can help shine a spotlight on your channel.

It’s not quintessential solution to being a YouTube success, although it does boost your channel’s visibility. As your channel’s visibility increases, so will your subscribers and views. These are the most important reasons for doing a collaboration.

When you collaborate with other creators you’ll be able to extend your reach to their audiences. You get a chance to connect with their viewers and turn them into your own subscribers.

As a matter of fact, even without a collaboration, a simple mention of your name or inclusion of your link in the video description of a prominent YouTuber can bring you lots of subscribers.

It’s unlikely you’ll get someone like PewDiePie to mention your name, but if you can find a creator with a following bigger than yours and who is willing to collaborate with you, then it’s possible to achieve nearly the same results a shout out from someone popular like PewDiePie would get.

Aside from subscribers, you’ll gain notoriety from extra exposure, and you’ll also learn a lot from collaborating with others. Even if it’s just about ideas on what to feature next on your channel, you’ll get something useful from the partnership.

Image credit: The Mad Hatters

 

Did you know that you can also buy YouTube views for better campaign results? Views can help you rank higher on YouTube, as well as Google. With bought views, you can top search results and get not just exposure but real, organic views.

So, buy YouTube views and pair that strategy with your collaboration campaigns. If you do both regularly, you’ll soon see the results of your hard work.

Consistency is one of the reasons, in fact, why Zoella, a famous YouTuber, became popular. She built a community of beauty lovers on YouTube and grew her subscribers, views, and watch time by regularly collaborating with different creators at least once a month.

Today, with 12 million subscribers, she still collaborates with other creators and her stats show how she benefits from it. Sometimes, she even partners with two creators in one video.

 

 

How to Collaborate with Other Creators

 

It’s actually quite simple to collaborate with others on YouTube but you have to lay the groundwork first. That is, consistently create quality content on your channel first. How will you be able to convince others the benefit of partnering with you if they can’t see one quality video on your channel?

It will be good to have a good number of views on your videos, too. Again, you can buy YouTube views to help you keep up a solid reputation. Once your channel is looking comparably okay, the next step would be to choose your collaborator.

Image credit: Kwebbelcop via YouTube

 

Choose a YouTuber to collaborate with

You can partner with anybody you like: your favorite YouTubers, your real friends, or online friends. The thing is, however, you need to consider whether you are in the same niche.

You see, even if you’re wildly crazy about each other’s work and you tell your viewers to go subscribe to each other, if your viewers don’t have anything in common, nothing will come of it.

If you’re in beauty niche and your collaborator is in gaming, for example, his viewers most likely will not be interested in your content. It will be fun to work with someone you like, but it will not bring anything to your channel.

So choose someone you’re in the same— or almost the same niche with. It will be good if you can find someone with more subscribers than you have but if not, settle with the same industry.

Remember, though, that this is a partnership. Meaning, whether you like it or not, associations in the minds of your viewers will be formed. So choose your partner carefully to make sure his values are aligned with the brand you’re trying to build on the platform.

You can find YouTube users who are interested in collaboration in third-party sites or in forums.

Brainstorm together

Decide on the content and what kind of collaboration is going to happen. Is it going to be live or recorded? Are you going to shoot at the same time, in the same place or are you going to film in multiple locations at different times.

Collaborations can happen even if you’re in two different physical locations. Take a look at the video below.

 

 

Divide the labor and decide who’s going to do what. Who’s going to edit, who’s going to write the script and figure out just how your work will complement the both of you.

Of course, you can always make two videos with two different topics and simply decide who’s going to do what video. You can post both videos in both your channels or one each for you and your co-creator’s channel.

Make sure you agree on everything, including what you’re both going to do once the camera starts rolling.

Start Filming!

 

You can start filming once you’re all set. Start growing your YouTube channel and collaborate with other YouTubers. it’s one of the most effective and fastest ways to build a following and increase not just your views but your watch time, as well.

Don’t forget, however, to continue working on yourself and creating quality content whether you’re doing a collaboration or not. Work on your own growth so you’ll continue to bring in value to your collaborations and success to your channel.

Image credit: THE SELF HELP hipster

Can’t Help But Share? Why You Can’t Stop Yourself From Sharing Videos

Emotion is a curious thing. It can change the way we think and the decisions we make. It can make us do things that are at best illogical and at worst stupid.

On social media, emotions play a huge role in our online activities and the best marketers understand this. We engage with posts that move our emotions. We comment on, like, and share posts that connect with us emotionally and also because we want to let others know that we found them engaging.

When emotions rule our decisions, we share posts almost compulsively and we often stop at nothing to fulfill that urge. Thus, creating marketing campaigns that speak to the heart is one of the best things you can do to grow your brand. Here’s what you should know.

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Use YouTube Live to Inject New Life Into Your Social Media Marketing

Social media marketing has evolved tremendously over the years, and what worked a year ago may not be as effective in today’s time.

Today, brands and marketers increasingly focus on engagement — between themselves and their target audience. Live videos are becoming increasingly popular among marketers because they give them an opportunity to connect with their customers and target audience in real time.

The emergence of live videos has sparked a competition among two of the biggest social networking sites on the internet, namely YouTube and Facebook. Soon after YouTube announced that it will be hosting live videos on its platform, Facebook also launched their live stream and video sharing hub to a limited number of users.

Learning as much about live video as possible will help you strengthen your campaigns, now and in the future — not just for YouTube, Facebook, or Twitter, but every other platform to come.

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5 Big Digital Video Trends for 2017

If you still aren’t making video a part of your marketing strategy in 2017, then you definitely have to make it your priority for next year. Video consumption is on the rise and there’s no sign of it slowing down.

This year Facebook launched a video platform, Facebook Watch, to compete with YouTube and share in the growing video audience. With the number of YouTube users climbing to astronomical heights, there’s no reason not to expect even more live video opportunities to emerge.

So, as this year nears its end and we consider new marketing strategies, let’s talk about 5 of the most popular digital video trends that will certainly continue through 2018.

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Can Facebook Watch Compete with YouTube?

It’s the digital video revolution. People are slowly weaning off traditional TV consumption and embracing video on the net.

So it isn’t surprising that Facebook, after conquering the other social media networks and being dubbed the king of social media, now wants to try its hand at video hosting and sharing, an online realm dominated by YouTube.

Facebook is indeed innovating. It isn’t stealing creators and users from YouTube yet but it will be interesting to watch how things will develop between these two giants and how social media users will react.

For now, let’s take a closer look at Facebook’s new video platform and how it compares to YouTube.

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The 6 Best YouTube Analytics Tools for Digital Video Marketers

Maintaining a YouTube account is difficult enough without the added load of analyzing all the traffic your channel is receiving. It’s too easy to just go on making videos without ever studying the often-inscrutable data describing how your videos are making — or not making — an impact on your audience.

With all the social media tools out there, though, choosing the right one for your brand and business can be time-consuming if not overwhelming.

So we’ve made a list of some of the favorite YouTube analytics tools of YouTube users and digital video marketers today. We’re sure you’ll find what you’re looking for here so you can start learning from your data and taking advantage of everything that YouTube has to offer.

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How To Avoid The 6 Biggest Pitfalls On YouTube

2016 was a year when online videos dominated the internet, and 2017 has been no different. It seems platforms like YouTube have everything we could ever ask for, from news to ads and digital media content to pique our every interest.

Individuals and brands can now reach out to millions of viewers worldwide through a single video — which means there’s a lot at stake, potentially. Committing even the slightest mistake on YouTube could easily translate to a disaster of epic proportions.

Viewers of today consume videos far differently than they did five years ago. Today, more people are using YouTube to watch live videos — like the recent solar eclipse — for real-time updates on every subject imaginable.

If you want to rise to the top of YouTube, you need to adapt to new trends and sudden changes in viewer behavior as nimbly as possible.

There’s no telling how YouTube will evolve in the next couple of years. As a brand, it’s your job to keep up with it all. That means learning from the mistakes of others and consistently avoiding the most common pitfalls of success.

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How to Build a Booming Digital Brand On YouTube

These days, people rely on the internet for everything, from their dose of the freshest news down to tidbits of entertainment throughout the day.

The internet is where people are spending more and more of their time, and brands are following suit. Platforms like YouTube are starting to become primary marketing channels, especially for brands with limited resources.

YouTube boasts of having over a billion users worldwide which translates to two billion eyeballs ready and waiting to see what you’ve got. There are plenty of people on the platform, and the barrier to entry is very low — all it takes is a smartphone to start a channel.

With such massive viewership served up on a silver platter, why is that brands are still failing to maximize their YouTube channel?

Becoming a booming digital brand in this competitive day and age doesn’t come easy for most people — or companies — but with the right tips, rising to the top can definitely become more attainable.

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How To Deal With YouTube Haters

The dawn of social media has taken bullies from schoolyards to the comment section on YouTube and, without a doubt, has transformed a lot of people into trolls too.

It seems there’s no pleasing the people of the internet. No matter what you do, there will always be someone out there in the comment section whose mission is to take you down.

YouTube haters can do more than simply ruin your day, they can also cause some serious damage to your brand image — one offensive comment at a time.

Experts say brands and businesses can’t afford to miss out on the marketing opportunities and benefits YouTube has to offer. YouTube managed to garner more desktop visits than search giant Google in 2016, which proves just how powerful it can be as a marketing platform.

But what can you do when faced with persistent negativity from users you can’t even identify?

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What Motivates Us To Share Videos? Raw Emotion

There are two driving forces behind everything that we do: emotion and logic. On the internet, although there are quite a number of studies that show human emotions to be the chief factor behind some of the most successful content, the complex interplay between emotion and logic can be seen in our video shares and updates.

In other words, the virality of a video depends not just on the kind of video you are making or sharing, but also how that video satisfies emotion and logic.

If your intent is to make more shareable videos, take a look at the top reasons why people share what they share on social media and the internet.

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